About this project
$13,096
175
Biltong is Pure, Delicious Protein
The Story So Far: We tested our artisanal South African Biltong air-dried beef recipe while working with the leaders in ethical, natural beef production, Niman Ranch and Hearst Ranch. The results were spectacular; making Biltong with premium American beef produced the perfect health and gourmet snack! A paleo, charcuterie delight that is never cooked so it retains unadulterated nutrients and amino acid chains.
Our ambition is to get Biltong into America's salads, office snack bars, backpacks, lunch boxes and gym bags. Healthy snacking with no sugar or additives, made from the finest American beef.
Now: We have our USDA approved facility and recipe in place. We have ranchers who raise fine natural beef ready to work with us. We just need a little budget support to get the online marketing and in-store tasting to the launchpad!
"Ex Africa semper aliquid novi" wrote Pliny the Elder. To us that's "out of Africa, always something new." and Biltong is new and about to take American tastebuds by storm.
Help Bring Biltong to America: Your contributions will introduce America to the world's finest dried beef snack; Biltong. We will use every cent to provide Biltong to charcuterie connoisseurs, fitness enthusiasts, Paleo dieters, chefs and Moms in search of a low-carb, high protein, supremely tasty and convenient American snack.
We are raising capital through KickStarter in order to ramp-up our USDA approved production facility. This will allow us to sell into natural food stores and fine restaurants and to increase the reach of our direct-to-consumer business. We will use any additional funding for point-of-sale displays, online advertising and in-store tasting events.
We only use the finest American beef produced under humane and "never never' protocols i.e. no hormones or antibiotics are used.
REWARDS IN BRIEF
Pledge:
- $1 elicits our deep gratitude
- $10 a stylish “Got Biltong?” bumper sticker
- $20 1 pack of amazing Biltong
- $25 1 pack of Biltong and our bumper sticker
- $50 3 packs of fabulous Biltong
- $75 6 packs of delicious Biltong
- $100 8 packs of epicurean Biltong
- $150 12 packs Biltong, “Got Biltong?” T-shirt
- $250 8 packs and the Biltong Themed Dinner in San Francisco
- $750 NY Strip Biltong! 10 packs and 2 solid sticks (to slice at home) of this unbelievable Strip Biltong plus 10 packs of press fed Peri-peri spice biltong, a "Got Biltong?" T-shirt and sticker
Risks and challenges
Lack of familiarity with Biltong is a challenge we'll meet by getting samples to food bloggers, editors and chefs and with in-store tastings at natural food outlets. Biltong has an advantage in that Americans are familiar with carpaccio and prosciutto and will value the convenience of Biltong. Americans love beef and Cut & Dried Gourmet's Biltong is unadulterated, condensed beef.
This is what one South African-American says:
"I'm also pretty much addicted to biltong, our beef jerky. You haven't experienced beef jerky unless you've had it in South Africa, because we use real meat!"
– Charlize Theron, Academy Award Winner
Meat prices are rising--although less so for the premium beef we use for Biltong. We use cuts that are typically readily available from top-quality producers. We have price-tested packages of Biltong and discovered that due to its niche appeal, high quality raw materials and unusually high nutrition profile that there is low price sensitivity in our markets. Customers will pay for premium artisanal and healthy meats.
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Funding period
- (30 days)