Moon Cycle Bakery was founded with a simple mission: to help women redefine their “time of the month.”
We want your Moon Cycle treat to serve as a quiet reminder for you to celebrate the art of being a woman, rather than wish it away. Because at the end of the day, you deserve to rest, replenish, and recognize the moon dust that lives inside of your bones.
☾ the first bakery to meet your cravings without the guilt.
☾ delivers straight to your door — the ultimate gift.
☾ treats are gluten-free, low-glycemic, organic + contain high-quality ingredients from high moral companies. (with vegan, dairy free + raw options, too!)
☾ contains adaptogens and other hormone-balancing ingredients that nourish your body.
☾ is in support of reconnecting with the feminine energy and mindset that we all deserve to slow down and pause. That listening to our bodies and practicing self-care is a priority worth setting. That knowledge + choice = empowerment. And that we truly can have it all — health + satisfaction.
☾ values community + has the customer's best interest at heart which includes serving blog posts from experts, nutritional advice, memoir pieces, etc along with our treats.
☾ is user-friendly — skip a month, change your treat + package choice or cancel your subscription.
We are a sweet treat delivery service encouraging women to celebrate the magic that lives within their menstrual cycle. We know this time of the month can be challenging, but we also know this time offers enhanced creativity, a stronger connection to our intuition, and an opportunity to shed layers - both literally and figuratively. And that calls for a celebration.
Once a month, we deliver delicious treats that not only taste good but soothe your body with hormone-balancing ingredients designed to nourish you from the inside out. Women are often advised to avoid sweets during our cycle, yet more often than not we crave something decadent during this time. Moon Cycle Bakery is the first bakery to meet your cravings without the guilt.
Once you sign up at the Moon Cycle Bakery website or through our app (which will be available by December!) and tell us a bit about yourself, your personal profile will be created and we will begin to track your cycle! When we see that you’re in the PMS part of your cycle, we’ll email you to let you know your package is due to ship. At this point, you will also have the option to skip a month, change your package option and type of treats or cancel your subscription. The world is your bakery.
Decadent. Rich. Creamy. Crunchy. Salty. Sweet. These are words to describe the cravings that so many of us experience during our cycles.
When we started Moon Cycle Bakery, we wanted to deliver these adjectives and so much more to people worldwide. However, we didn't want to sacrifice health in the process. We believe in self-care, so who would we be if we sent treats that were going to hurt our bodies every month instead of replenishing them?
This is why our treats are made with high-quality, hormone-balancing, clean ingredients. We want your bodies to be as happy and in love as your soul is. We want you to understand what is happening in your body during your cycle (thanks to our experts!) so that you're given the powerful tools to nourish yourself.
In order to deliver high-integrity, high-quality product, we teamed up with experts Katie Lemons from Twist of Lemons + Alyssa Melody from Root + Bones to create recipes that are chock full of hormone-balancing ingredients such as ginger + primrose (two big advocates in the fight against cramps) or dark chocolate (hello magnesium = relaxation, regular digestion + better sleep). We've also added adaptogens to each treat to further your healing + nourishment (to learn more about adaptogens, check out the FAQ at the bottom).
Warmth. Love. Embrace. Sleep. Orgasms. Self-care. Acknowledgement. Comfort. Humor. These are words to also describe the cravings that so many of us experience during our cycles. We promise that our treats are packed with all these feelings and so much more. Because you deserve it and nothing less.
Moon Cycle Bakery was founded with the belief that we all deserve a moment to pause. In ancient times, a woman’s bleeding was considered a cosmic event, relating and connecting to the lunar energy of the moon. Women were recognized as being at the height of their power during their cycles and were encouraged to spend time listening to their inner voice.
This is still true today, but many of us have forgotten about our moon power. We've chosen to bathe in the glow of our computers rather than the glow of the moon. Moon Cycle Bakery encourages people of all races, genders, ethnicities, abilities + sizes to take the time to reconnect and redefine their relationship with the sacredness of self-care.
At Moon Cycle Bakery, we’ve created the first treat to not only satisfy your cravings but to nourish your body from the inside out.We’ve worked with experts to better understand the menstrual cycle. We’ve created recipes to ensure fudgy fingers, coconutty lips + honey lined hearts. The time is now to marry self-care and pleasure and to give our body and souls what they’re asking for. Bubble baths. Sex. Cacao. Raspberries. Relaxation. Deep sleep. Empowerment. Knowledge. Ritual. Self-love.
Raspberry Black Bean Brownies with Primrose || sweet. fudgy. satisfying: This gluten-free brownie is made with black beans to ensure its super dense + fudgy texture — not to mention it's chock full of vitamin C, iron, calcium, magnesium + omega 6's. Primrose is a big advocator for women's health and is a known warrior against PMS symptoms. If you're craving a tart, satisfying, chocolatey fix with a whole lot of added benefits, this lady is your best friend.
Matcha Coconut Bites || tropical. rich. energizing: Matcha contains the antioxidants of 10 cups of green tea + doesn't burn out your adrenal glands like coffee does. Combined with flax seeds, chia seeds (high in fiber + omega 3's — say goodbye to those cramps), coconut butter, nutmeg, cinnamon, chia seeds, almonds, ginger, vanilla extract + honey, you've got a sweet treat designed to give you low-glycemic energy while soothing your PMS symptoms + making your mouth happy.
Chocolate Cup Sweetened w/ Honey + Ginger || decadent. spicy. cozy: We've got Willy Wonka (+ his golden ticket) beat with this decadent chocolate bar, which is sweetened with natural ingredients to ensure it's sweet without causing your blood sugar to spike and then plummet (because the last thing we want is to feel even more tired during our cycle). Cacao is chock-full of magnesium, a key nutrient we lose while on our periods. It helps to relax our muscles and keeps our digestive track moving in the right direction. A go-to treat for a cozy #monthlymoment.
To pledge, choose a reward from the right side of the page. If you’d like to pledge without choosing a reward, scroll to the top of the page + click on the “BACK THIS PROJECT” button. Then, choose the “MAKE A PLEDGE WITHOUT A REWARD” option and enter the amount you’d like to pledge.
Having your support to help Moon Cycle Bakery launch would mean the world to us. We’ve spent the last 15 months perfecting our recipes, building our team, and developing our mobile app and we’re now ready to take Moon Cycle to the next level.
We’re at the point now where we’ve exhausted our financial resources. With the funds raised, we will be able to take our business further. This will include:
☾ continuing our recipe development
☾ renting a commercial kitchen
☾ signing with a co-packer
☾ developing our app
☾ collaborating with industry experts to continue to share knowledge + life hacks with our community
Your support will ultimately help us to grow our partnerships, expand our product base and create rich content full of education, creativity, and emotion.
1. Are your treats gluten free, paleo, vegan or raw? All of our treats are gluten free + low glycemic. Some of our treats are vegan, some are dairy free, others are raw and some are paleo. Next to every treat in our shop (both on our website + app), you'll find the ingredients and labels to alert you to whether it's vegan, dairy free, raw or paleo.
2. How are you treats sweetened? Because sugar is known to increase inflammation in the body, we avoid using processed sugar such as cane sugar. Our treats are sweetened with wholesome, natural sweeteners like honey, maple syrup, dates, or coconut sugar to name a few.
2. What if my cycle isn't regular? If your cycle isn't regular or even if you don't get a period, you'll have the option to order a treat whenever the moment strikes. Through the app, you can pick a date on the calendar for delivery so if your period comes early or if you just want a #monthlymoment to yourself, we've got your back.
3. How do you know when to deliver my treats? One part of our Moon Cycle Bakery app is the period tracker, which will track your period (similar to other period trackers on the market). When you sign up, you're asked to choose when you usually get cravings (PMS, Ovulation, etc) and with this information, we will send you a notification when you're entering into that phase. At this point, you'll be able to confirm shipment, change your treats, change your package option or skip a month altogether. There will also be a "One-Time Order" option available for those "give me all the chocolate" moments (can we get an amen?) or for people who no longer receive a period, but want a #monthlymoment to treat themselves.
4. Can I cancel my subscription or skip a month? Yes! You can cancel your subscription or skip a month at any point during your service (free of charge). This feature is available up to 2 days before your shipment is set to deliver.
5. What are adaptogens and why do you use them? Adaptogens are herbs from Traditional Chinese Medicine that assist with stress response due to their ability to increase adaptability to environmental stress and decrease serum cortisol (the stress monster hormone). They also prevent neurotransmitter depletion and can increase resistance to stress as well as improve concentration, performance and fatigue endurance. In other words, they are great in stressful situations cue our cycle. We add adaptogens to every treat to help balance your hormones and make sure to explain exactly what benefit that adaptogen is having on your body. Not sure what treat or adaptogen will help ease your symptoms? We've created a quiz for you; answer the questions about your usual aches and pains and you'll be guided to a treat or treats that best serve you.
Have any other questions? Let's chat. Email us at email@example.com for some heart to heart.
Here are a few things we would love to accomplish and share with you once the party really gets going (thanks to your support!!):
$20,000: Two new recipes/treats (one seasonal!) co-created with Rachel Mansfield.
$25,000: Two new recipes/treats + PR (on both the East + West coasts!) including meet + greets and events co-sponsored with well-known publications and bloggers.
$30,000: Two new recipes/treats, PR, and A SHOP on our website including an assorted collection of nutrition, wellness, home and moon related product from across the country.
We believe that gratitude makes the world go 'round. A very special thank you to:
☾ Our Supporters || The Heart + Soul: To every single person — friend or family — who has reached out, emailed, messaged, called, supported Moon Cycle Bakery in any way at all — THANK YOU. Thank you for the feedback, for the love, for the encouragement, for the celebrations. You have no idea what a difference it makes to have your support.
☾ Katie Lemons || Founder of Twist of Lemons: Without you, this company wouldn't have half the heart it has or any yummy, nutritious treats at all. We have so much love for you, Lemons. Thank you for meeting us where we're at and diving into this world together.
☾ Alyssa Melody || Founder of Root + Bones: We are forever grateful to you, Alyssa, for your endless support, love, and infinite wisdom. Thank you for helping us grow both as a company and personally. We feel the luckiest to have you by our side.
☾ Denae Thibault || PR + Instagram: Thank you for creating a masterpiece stitched with the utmost care and beauty, for helping me build a community, for your words and for your knowledge. We'll miss you + can't wait until our paths cross again. (Everyone, check out Denae's endeavors. Some real magic)
☾ Poppi Photography, Meg Newton Photography + Darcy Goedecke || Photography, Video + Art: You three ladies are an absolute dream team. Thank you, Meg, for your master video skills and being an overall gem of a person. Kristina, I absolutely adore you and couldn't have imagined better images to represent MCB. Darcy, you are a soul sister and I'm so grateful for your art (and epic modeling skills).
☾ Mom + Dad || The Best Parents in the Solar System: Mom + Dad. I could not have done ANY of this without you. Thank you for ALWAYS being there to support my dreams, to help me up when I fall or hold my hand when I'm scared. Thank you for your financial investments and most of all, your emotional investments. You are the reason I want to love others and the pulse behind Moon Cycle Bakery.
☾ Brian Loftus || My Sun, My Moon + My Stars: Thank you for being the best husband anyone could ever dream up. For all the late night meals, the work breaks, for listening to my fears and celebrating with me every step of the way — your support + belief in me is why I'm here. I love you so much.
☾ All Wholesalers + Collaborators: You make this job the best job in the entire world. Thank you all so much for teaming up with me, for supporting our message, for believing in this. Thank you for your artistry — I can't wait to share your products with the world.
Photo credit goes to the unbelievably loving and talented Kristina Wunsch at Poppi Photography + Ramon Felix by way of Liz Thayer at Claflin Thayer Co. Video created and shot by heart-centered Meg Newton Photography. Strategy help by Start Motion Media. Art on Canvas reward by whimsical Darcy Goedecke.
Risks and challenges
We've spent the last 15 months creating a strong foundation for Moon Cycle; we feel confident and earnest in not only creating a high-quality product but in creating a stellar experience as well. However, we understand that life beats to its own drum and that delays or changes are possible. This may include a later delivery date due to a back order in ingredients, kitchen mishaps or weather. We vow to be upfront and honest with our customers about any changes and will never sacrifice quality for haste. We believe that integrity is essential in building a customer connection, which is our number one priority and desire.Learn about accountability on Kickstarter
- (30 days)