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We are an American, high end, hand made hat company. We want to expand our line and save some vintage machines. Stand Out, Look Sharp. Read more

Milwaukee, WI Fashion
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Funded!

This project was successfully funded on March 31, 2013.

We are an American, high end, hand made hat company. We want to expand our line and save some vintage machines. Stand Out, Look Sharp.

Milwaukee, WI Fashion
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About this project

What is this and who are you?

The Brass Rooster is an award winning Hat shop & Haberdashery in Milwaukee Wi. Owned & Operated by John & Kate McLaughlin. On May 4th, 2013, The Brass Rooster is launching a Hand Made Hat Line. We already make some of the best custom mens hats available anywhere. The problem is that they are only available in our store. In order to change that we will introduce a full line of mens Dress Hats, where every hat is made by hand to the highest of quality.  May 4th is not only The Brass Roosters' 2 year anniversary, it is the biggest day in American headwear & hats, The Kentucky Derby. We would like to Invite EVERYONE to come down to our Line Launch & Kentucky Derby party at The Iron Horse Hotel, Milwaukee, May 4th @ 3p.m. for our debut.

Our Workshop & part of our Manufacturing area.
Our Workshop & part of our Manufacturing area.

What we Make

A year after opening John & Kate were able to procure a large amount of equipment from "The Last Hatter" Clarence Reynolds.  He was the Master Hatter at Paul Wassermann's famous, Henry The Hatter in  Detroit. Clarence worked at Henry The Hatter since 1949 and decided to retire in 2011. His equipment and knowledge run through every hat that we make.  This equipment allowed us to start making our custom hats for everyone from locals to celebrities.  These are some of the hats we have made.

John "Rooster" McLaughlin, Owner & Hatter, The Brass Rooster with Clarence "The Last Hatter" Reynolds in his workshop in Detroit above Henry The Hatter.
John "Rooster" McLaughlin, Owner & Hatter, The Brass Rooster with Clarence "The Last Hatter" Reynolds in his workshop in Detroit above Henry The Hatter.
A 2" brim fur felt fedora w a duo-tone ribbon.
A 2" brim fur felt fedora w a duo-tone ribbon.
A gray fur felt Homburg, bound edge and hand sewn ribbon and bow.
A gray fur felt Homburg, bound edge and hand sewn ribbon and bow.

 How this project helps

First, this Kickstarter Project is to help raise some of the money needed to help release our line. This funding will also help us save some more rare vintage machinery we need, and have found, to produce a higher volume of hats that are still made to our high standards. 

A hard to find Brim Pouncing machine. Having this machine means the difference of getting 12 hats and 12 dozen hats done a day.This is what you can help us save and put back into use.
A hard to find Brim Pouncing machine. Having this machine means the difference of getting 12 hats and 12 dozen hats done a day.This is what you can help us save and put back into use.

Getting funded will also allow us Travel to 6-8 different cities across the U.S. to show & take orders for our hats from other great Hat shops. Most importantly, it will help us reach some Minimums for raw materials from other American suppliers who make the best products that we can use in our manufacturing.

These are the cities we will travel to with your backing to sell our line.
These are the cities we will travel to with your backing to sell our line.

Why so many limits on the rewards?

 We have put limits on almost all backing levels. We have done this so if we become over funded we will still able to make all the hats and shirts and posters and live up to our word on delivery, quality & time.  When we say we are going to do something, We do it.  If we become over-funded, the money will all be put into the growth of our company and line.  It would allow us to bring in more industry specific machinery i.e. Blocking machines, brim rounders, decatizing machines and specialty industrial grade sewing machines.  These machines would allow us to produce the same high quality hat, faster, in higher numbers and let us lower our price becoming even more competitive in a world full of cheaper imports. 

This is a blocking machine.  If over funded this is one of the many machines we could have shipped back to the U.S., from over seas, to use to make our hats.
This is a blocking machine. If over funded this is one of the many machines we could have shipped back to the U.S., from over seas, to use to make our hats.

How you can help

Check back here often so you can stay abreast with our special offers and sneak previews into the Brass Rooster line and our production. The more you talk about this project the more it helps us. To be fully funded we only need 110 people to back our project at the $200 level.  This is pre-ordering one of our hand made fur felt hats from our fall 2013 line at 40-80 dollars off the retail price. This lets you Stand out & Look Sharp; it allows us to achieve so much more. Without you, our backers and fans, we are nowhere. We need all of you reposting links to this page & supporting our project as it unfolds in the next few weeks to make this happen. 

Our Hat Line.

The Brass Rooster Hat Line will consist of 13 different styles of hand made hats.  The styles will be:

Look Sharp

A 2" brim center dent fedora in a heathered Black, Loden & Blue.

A 2 3/4" wide brim teardrop fedora in Black, Granite & Black Cherry.

A Homburg traditionally styled available in black only this season.

A Bowler available in Black, Whiskey & Steel grey.

Stand Out

The Ribbed Fedora in Granite & Black.

A packable Optimo Crease fedora in Dark Grey

A stingy bound brim fedora in Navy & Burgundy.

An Upturn bound 2 1/4" brim in Silverbelly & Rust.

A Row boat pork pie in Dark Moss & Sahara tan.

Caps.

All 4 styles of our flat claps are made out of surplus military blankets. All four styles are available in Army Green, Air Force Grey & Navy Blue. The Brass Rooster will also be donating 10% of all sales from our flat caps to different veterans funds.  

Big Apple

8/4

Ivy

Pub cap.

What else can you get? 

Poster #1
Poster #1
Poster #2
Poster #2
Poster #3
Poster #3

Pride and our thanks to start. THERE ARE SOME GREAT BACKING REWARDS! All of them are listed to the right there is everything from stickers and hand written notes, great deals on our hand made hats, Posters that we designed all the way up to the ultimate reward of getting 2 hand made hats from our line every year for the next 10 years & being flown out to Milwaukee to be our personal guest at the launch. 

 From our hands to all you, The Brass Rooster thanks you for your support.

 John & Kate McLaughlin Hatters/Owners

Risks and challenges

There are only a handful of issues that we can foresee and have taken every precaution against them. Being a high end hand made product means it takes time to make it. If we were to be overfunded it could slow some production but we have a well proven manufacturing schedule and set up and we have limited rewards to assure that we don't over extend ourselves and become unable to live up to our word. We have great releationships with our customers and suppliers alike. If any problem comes up, with this or anytime at our shop, it is dealt with the same way. Open Honest responsibility. We are up front with our customers, we go over the top to make up for the mistake and assure that everyone is taken care of no matter what the issue.

Learn about accountability on Kickstarter

FAQ

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Rewards

  • You selected
    Pledge $1 or more

    9 backers

    You will get your name on our Brass Rooster Backer Page on our website and on the Backer Plaque that will be hung up in our shop for all to see.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5 or more

    9 backers

    A Thank You Postcard from The Brass Rooster signed by the Owners and Hatters, as well as being listed on our Backers page and in store plaque

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $15 or more

    22 backers

    You will get a Brass Rooster Sticker to show the world you are a supporter of the new American hat company. The Brass Rooster Hat Co. Crest was designed by the owner/hatter John. You will also get your name on the backer page & plaque.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $30 or more

    29 backers

    A Brass Rooster Poster. John designed 3 posters for this KickStarter project. You get to pick one of the posters and Kate & John will sign it and send it to you along with a sticker and list you on the page & plaque.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    2 backers Limited (998 left of 1000)

    You Will recieve all 3 Brass Rooster posters signed, a sticker and your name listed on the backers page & plaque.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    3 backers Limited (997 left of 1000)

    You will Recieve a Brass Rooster Hat Co. Shirt to wear proudly and show the world you invest in American companies and believe in Quality. You will also receive

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    3 backers Limited (347 left of 350)

    You Get a Shirt & all three posters signed to hang up and tell the world you back Quality American made products. You will also get our sticker & you will be listed on our backers page & Plaque

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $150 or more

    1 backer Limited (349 left of 350)

    The full set of Posters, a shirt, a sticker, your name on the backing page & plaque all sent in one of our custom Brass Rooster Hat Boxes.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $200 or more

    31 backers Limited (319 left of 350)

    You Now will be getting one of our Hand Made Hats from the line. As a backer the inside of the sweatband will be signed and marked as a Kickstarter special edition.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    5 backers Limited (195 left of 200)

    You will recieve one of our Bowlers or a Homburg in Fur Felt from our line.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $300 or more

    1 backer Limited (449 left of 450)

    Congratulations, you are getting the full set of posters signed, a Shirt, Sticker, and 1 hat from the Brass Rooster line. You will be the Bees Knee's Rockin' your new hat.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $400 or more

    4 backers Limited (6 left of 10)

    You will be getting 1 of 10 Brass Rooster KickStarter Custom Made hats. You will get to work with John & Kate and pick every detail of your hat. Your hat will be signed and numbered as a limited issue Kickstarter Custom, and will come in a Kickstarter only Brass Rooster designed Hat Box.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    8 backers Limited (242 left of 250)

    You wanna Stand out. You will recieve the full set of Posters signed, one of our shirts & the Hatters at The Brass Rooster will Custom make you your own hat. We will work with you and help you pick your details and will hand make you your one of a kind Brass Rooster Hat. Well Played.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers Limited (50 left of 50)

    You are getting the best of both a hat from the line and a Custom made hat just for you. You get The Poster set to proudly hang, a shirt to wear and a sticker, plus you will be listed on our backers page & Plaque.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $2,500 or more

    0 backers Limited (10 left of 10)

    You will get The Poster set, shirt and sticker along with being listed on the backers page & Plaque. You also will get to pick 2 hats a year from our line for the next 2 years. There will be NO occasion you won't have a beautiful piece of headwear for.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    0 backers Limited (3 left of 3)

    First. Thank You. You get all the goodies, Shirt, Posters, sticker, the page & Plaque but you get a total of 10 Hats. You get to pick 2 hats a year for the next 5 years; or if your impatient you can have 5 hats a year for 2 years. Either way you will Stand Out & Look Sharp.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $10,000

    0 backers Limited (1 left of 1)

    You are the toast of the town, and we will let everyone know it. If you do this, we want to thank you in person, so we will. We will fly you out from the continental U.S. to Milwaukee for our line launch party on May 4th to shake your hand. You will be staying at The Iron Horse Hotel and will also get a private tour of The Brass Rooster the day after the party. We will fit you in person for your hats and get you set up. You get 20 hats. 2 hats a year for 10 years or take them all now, but lets talk about the details in person.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (12 days)