Dieses Projekt wird nur finanziert, wenn bis mindestens 38.000 $ zusammenkommen.
We find a much greater purpose for sunglasses – from life’s adventures that are enjoyed with friends and family to those of life’s daily experiences enjoyed by locals around the world. They are the lenses through which locals will connect life’s daily experiences. SOLAR eyewear is currently under development and will supply affordable, stylish and functional sunglasses to people of all ages anywhere around the Globe.
SOLAR Eyewear will be in business to provide sunglasses and eyewear to the adult and children’s online market local and abroad. There will be a wide variety of styles accommodating all types of needs from daily wear, sport ear & party fun wear. In the children’s market we have identified that there is a need for more marketing awareness of quality.
SOLAR Sunglasses will use an ecommerce website/platform to sell and distribute our products. We will target the general public at the start of trade and work on supplying other retail outlets B2B. We will build on product awareness through online media channels such as YouTube, blogging, Facebook & Instagram.
SOLAR Eyewear will create a brand that people will want to buy that will perceive value and inelasticity in the market place. The brand will be subconsciously speak to buyer’s wants, feelings & most importantly their lifestyles. Our brand will reflect a slightly high-end cool quality product.
Product
SOLAR Sunglasses will be made of nylon frames (lightweight), with snapback hinges and polarised lenses to create premium quality. All lenses provide full protection against the sun’s harmful UVA, UVB & UVC rays. Our lenses are made of high-grade polycarbonate & are polarized to reduce glare from reflective surfaces i.e. ocean. Our glasses comply with EU, AUS & US standards.
There will be a variety of the latest styles for adults & children, in categories for daily, sport, and fun. SOLAR’s accessories will feature beach bags, wristwatches, sunglass covers, straps and select apparel Items etc. as the business grows.
Strengths;
Quality products and innovative branding strategy.
Solid consumer demand.
Good profit margin in products.
Demand for products local & International markets.
Industry trends.
Challenges
New product in the market – business unknown.
Stock availability possible shipping delays.
Opportunities:
Room for expansion into other accessories.
Consumer data shows demand on the increase.
Other ecommerce site can be added to existing.
Products marketed on Amazon.
Product can be sold to retailers with existing physical stores.
Ability to broaden the product range.
Global business model.
Low overheads.
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- (30 Tage)