Project image
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$1,943
pledged of $10,000pledged of $10,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 23 2015 3:00 PM UTC +00:00
$1,943
pledged of $10,000pledged of $10,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 23 2015 3:00 PM UTC +00:00

About

From the creator of SopHistry Custom Skin Care.

https://www.youtube.com/watch?v=pekwdA7D0yQ

Featured in CBS NEW YORK.

Thoughtfully Designed For YOU

Thoughtfully Designed for the Active Person
Thoughtfully Designed for the Active Person
 
Mindful Living
Mindful Living

BENEFITS YOUR HAIR

Zhuut is a unique oil-based hair cleansing system that will make something novel the new standard. It completely changes how we engage with taking care of our hair. Zhuut is a 7-in-1 product – shampoo, conditioner, conditioning mask, scalp treatment, polishing serum, leave-in-conditioner, and shine serum.

Indulge
Indulge

Advanced Cleansing System

It is formulated with an Advanced Cleansing System that has been designed to create a lyotropic (neither water or oil soluble) system, forming a bicontinuous phase, so that it doesn’t lose its cleansing ability upon contact with water. Effectively, oil and dirt are gently removed under wet conditions without stripping the hair of its natural oils. In a cleansing study that was carried out to demonstrate how effectively water-soluble and oil-soluble pigments were removed, test data showed that water-based surfactant cleansing systems primarily removed water-soluble pigments.

Your Heart Fills Up with Community.  Your Hair Benefits from Nature.

Our Co-Founder and Chief Cosmetic Chemist handpicked natural oils from Africa to work synergistically with this superior cleansing system. Sourced from a supply chain that is reliable, fair, and transparent, these oils are cold pressed – no distillation/heat used – using Green Technology, so that the oils’ activity is not compromised.  

  • Baobab Oil…Soothes and softens hair. 
  • Kalahari Melon OilMoisturizes hair. 
  • Mafura Butter…Moisturizes hair. 
  • Marula OilNourishes, hydrates, moisturizes, softens, and revitalizes hair. 
  • Mongongo Oil...Forms a natural, cross-linked varnish on hair, giving it a great shine

For hair to be healthy, its natural protective lipid barrier must be kept intact, so that it effectively protects the hair from moisture loss, and hair must be protected against the effects of damaging environmental elements it is exposed to on a daily basis. Therefore, the following ingredients have been added to the formulation:

  • Baobab Protein…Deeply nourishes and revitalizes the hair for greater manageability; instantly conditions and softens the hair; reinforces strands for improved strength; returns elasticity and reduces breakage;
  • Bisabolol…A naturally occurring active ingredient from German Chamomile that helps soothe hair/scalp.  
  • Ceramide…Repairs and protects damaged hair.
  • Panthenol…Adds moisture and shine to hair, and helps reduce split ends.

Ease of Use

Easy as 1,2, and 3.
Easy as 1,2, and 3.

Saves Water Too!

Zhuut is simple to use, simplifies the daily hair care routine, and initiates a lifestyle change that could help each person save at least 730 gallons of water per year.

Up to 95% Water Savings!
Up to 95% Water Savings!

By Popular Demand, Zhuut for Travel

Based on the feedback we received, we listened, and as a result, we created Zhuut for Travel.  Zhuut is an ideal companion for weekend getaways, business trips, outdoor adventures, a day at the gym/spa, and for all other active lifestyles.

Zhuut for Travel
Zhuut for Travel
12 Individual Units Per Box
12 Individual Units Per Box

Feel free to learn more about US and OUR STORY...

Our Story

In a perfect world, indulging in 20 minute hot showers – tothink, to create, to dream, or hot baths after a long day at work, an intense workout, or a day at the beach would be a daily luxury. But we have been hit with a newreality – brown is the new green. Who would have thought we would actually be saying this?  

In California, we are experiencing awater crisis of epic proportion, the driest4-yearperiod in our history. We are struggling to meet a mandated statewide 25% reduction in urban water use, experiencing a new way we engage with water – flushing toilets less often, taking shorter showers, and letting once luscious, green lawns go brown.  

Our Co-Founder and Chief Cosmetic Chemist, Sopiea Mitchell, is one of the 39 million Californians learning to live frugally with water. Her water district declared a Stage 4 critical drought, urging its 1.3 million customers to strive for 35 gallons of water use per person per day indoors.  

She had believed that she and her family were doing well with their water conservation measures, as they had already let their lawns go brown, been reusing indoor water to water their vegetable garden, and had completely eliminated washing their driveway and sidewalks with water, long before the waterrestrictions were put in place. But she was in for a rude awakening.  

As Sopiea researched online for ways to conserve water more effectively, she came across the fact that the average flow rate of water is 2 gallons/minute and that the average woman was spending 10 minutes alone on shampooing and conditioning her hair. She was no different. She couldn’t believe that she was using20 gallons of her allotted 35 gallons of water every morning! She was stunned.  

She tried taking even shorter showers. That didn’t work. She tried not washing her hair every day. She failed miserably at it, too, confirming that bad habits are indeed hard to break. Grudgingly, at the suggestion of her cousin who used to be in the navy, she tried the Navy Shower method. Her aging back gave out. That was it! She had had it!  

Our founder decided to lock herself up in her laboratory, and do what she does best, formulate products. As a result, Zhuut was born.

Airless Pump Technology Packaging
Airless Pump Technology Packaging

Benefits

Zhuut is an eco-luxury product that will create a shift in hair care ideals, allowing us to embrace our community, celebrate each individual’s “authentic you,” and positively impact our environment.

Core Pillars
Core Pillars

By Supporting Zhuut, You are Supporting Local Communities in Africa.

"My life has changed completely.  I am the sole provider for five children at home and since I started supplying marula kernels almost three years ago, the money I have earned has taken care of my family  I use it to purchase household necessities, pay school, fees for the children and buy school uniforms.  I have also used cash from marula to pay membership fees for a credit and saving scheme that offers loans to community members..."

-Khelina from the Hlane village 

Primary producers showing part of their harvest
Primary producers showing part of their harvest

"In 2005, I began work supplying marula from wild trees in our communal lands. I now earn 20% more than I did as a mat weaver. More importantly, collecting and cracking marula kernels does not take me away from home as the mat weaving did.  I used to have to leave my children for one week each month to go and harvest reeds." 

A group of harvesters in traditional clothes
A group of harvesters in traditional clothes

"The company has trained us for organic certification.  Now I know how to collect organic fruits, how to store them properly to avoid contamination and how to grade the kernels to ensure high-quality oil.  I cannot imagine how my family and other community members would have managed without income from marula. especially in times of drought."

Our Co-Founder

A message from our Co-Founder/Chief Cosmetic Chemist:

"My fascination with the ebb and flow of the cosmetic industry has kept me in this business for the last 18 years.  During that time, I have helped plastic surgeons, dermatologists, aestheticians, and premier brand name skin care companies develop their signature skin care line here in the States and abroad, and ultimately founded my own custom skin care line, sopHistry.

Not content to work only with higher end consumers, I am now working to apply the core philosophy behind my custom line to one that is more accessible to the greater population, collected under the brand name skinpHace Brands.

Working on skinpHace Brands' projects, it is funny how I have come full circle in my career as a cosmetic chemist.  I actually started off my career working on a natural hair care line. I never thought I would be plunged back into this world.  If anything, I thought my stint in the cosmetic industry was going to be a short one, and would find myself back in a biotech laboratory.  Funny...the turns and paths our life's journey takes us on.

I have thoroughly enjoyed working on Zhuut with my team (you know how I appreciate each and everyone of you, right?).  It's been a lot of long nights, but it's been worth every minute.  What is even more exciting is going on this next journey with our supporters.  I can't wait!"

Featured in "New Beauty"

Featured in New Beauty
Featured in New Beauty

Our Team

SOPIEA MITCHELL: Co-Founder, Chief Cosmetic Chemist.

DAVID MITCHELL: Co-Founder, CEO, Entrepreneur, with 18 years experience in commercial real estate industry.

WEI XU: Marketing, Entrepreneur, loves to make chocolates on his days off.

MIKE LEE: Operations, 21 years in technology, and is an avid surfer.

The Zhuut Team
The Zhuut Team

Not Only a California Issue...It's a Global Issue!

While working on Zhuut, we realized that California is not the only one affected by severe drought conditions. It is truly a global issue, affecting 4 continents.  

The European Drought Observatory (EDO) has reported that a large part of continental Europe has suffered the worst drought condition since 2003 in June and July 2015, especially strong in France, Benelux, Germany, Hungary, the Czech Republic, areas in Northern Italy, and areas in northern Spain.  

According to the World Resources Institute (WRI), 14 of the world’s 33 most water-stressed countries are in the Middle East and Northern Africa, including Bahrain, Kuwait, Qatar, the United Arab Emirates, Palestine, Israel, Saudi Arabia, Oman, Iran, and Lebanon.  

In South America, Sao Paulo, Brazil, the emergency water reserves have been tapped into and rationing to extend the water supply has begun, as the nation experiences its worst drought in 50 years.  

Realizing that global water shortage is a harbinger of the havoc that is going to be wreaked on economies, environments, and people around the world, we realized we must engage differently with our most precious resource, water, and change our lifestyle to have a positive impact on this global crisis.

PLEASE JOIN US ON OUR MISSION TO POSITIVELY IMPACT OUR GLOBAL COMMUNITY!

Thank you!!!

Risks and challenges

WE ARE A TEAM OF EXPERIENCED ENTREPRENEURS COMMITTED TO EXCELLENCE. WITH MORE THAN 60 YEARS OF COMBINED EXPERIENCE IN RESEARCH AND DEVELOPMENT, MANUFACTURING, ENTREPRENEURSHIP, TECHNOLOGY, AND MARKETING, YOU CAN BE REASSURED THAT WE ARE CAPABLE OF DELIVERING A SUPERB PRODUCT.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Thank you, Supporters! Every bit counts!

    Please help share the message about water conservation!

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    Pledge $17 or more About $17

    Super Early Bird
    1x Zhuut Eco-Luxury for Hair
    for You.

    2 fl. oz. Jar

    Future Retail Value - $33
    *Define hair type: Fine/Thin, Medium, or Thick/Coarse

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    Pledge $21 or more About $21

    Early Bird
    1x Zhuut Eco-Luxury for Hair
    for You.

    2 fl. oz. Jar

    Future Retail Value - $33
    *Define hair type: Fine/Thin, Medium, or Thick/Coarse

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    Pledge $24 or more About $24

    Super Early Bird
    Zhuut for Travel
    12x (.13 fl oz) Units Per Box

    Great companion for "On the Go."

    Future Retail Value - $48

    *Refer to story board for more information and visuals.

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    Pledge $40 or more About $40

    Early Bird
    2x Zhuut Eco-Luxury for Hair
    for You and a Friend.

    2 fl. oz. Jar

    Future Retail Value - $66
    *Define hair type: Fine/Thin, Medium, or Thick/Coarse

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    Pledge $54 or more About $54

    Early Bird
    3x Zhuut Eco-Luxury for Hair
    for You and Your Family.

    2 fl. oz. Jar

    Future Retail Value - $99
    *Define hair type: Fine/Thin, Medium, or Thick/Coarse

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    Pledge $200 or more About $200

    Stocking Stuffers for the Holidays!
    12x Zhuut Eco-Luxury for Hair
    for You, Friends, and Family.

    2 fl. oz. Jar

    Future Retail Value - $396
    *Define hair type: Fine/Thin, Medium, or Thick/Coarse

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Bespoke Experience

    Meet and greet with the Chief Cosmetic Chemist Sopiea in San Francisco, and have a eco-luxury hair product personalized just for you. Get treated to dinner at one of Sopiea's favorite restaurant by the chemist herself.

    -Hair analysis
    -LIfestyle analysis
    -Pick the active ingredients suited for your hair type
    -Pick the fragrance that reveals the Authentic You
    -Your name printed on the label
    -Dinner with Sopiea

    *Specific details to be discussed after the closing of the campaign.

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    Pledge $1,700 or more About $1,700

    Be the first hospitality group to take a big step in water conservation effort!

    For Hotels/Resorts/Fitness Centers.

    100x Zhuut Eco-Luxury for Hair

    2 fl. oz. Jars

    Retail - $3,300

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Funding period

- (45 days)