About this project
We’re Jerry and Amanda, just a regular couple who knows that we feel our best when we can avoid grains. We’ve eaten grain-free, gluten-free and everything in-between but still felt like we had to compromise on both taste and nutrition to do so. We are "from scratch" kind of people. That's why we felt compelled to start with the flour when creating grain alternatives that we could thrive on.
It took months of experimentation with all sorts of fruits and vegetables; and after countless unappetizing, off-white powders—not to mention, lots of strange looks from our neighbors—we have developed three of the most nutritious, flavorful and versatile flours we’ve ever used. And we could’t be more excited to share them with you! Read more about our story
Stretch Goal: $17,000
If we raise $17,000 we will be able to officially verify all three of our flours through the NON GMO project! We only use domestically grown, non GMO produce to make our flours but by gaining verification through the project, we will be able to implement the seal above onto our packing and have a more compelling offering as we begin to approach retailers to carry our products.
Note: The project verification is time consuming and it can take up to 60 days to get through the testing and necessary paperwork. It is NOT likely that we will be verified in time to implement the stamp on the packing for the Kickstarter rewards, but know that you are getting the same non GMO produce all the same!
We are introducing three fruit and vegetable based flours made solely out of domestically grown produce, and are proudly made in the U.S.A.
All Anti-Grain flours are naturally:
- Allergen-Free (Big-8)
- Paleo Friendly
- Certified Kosher
Before being milled into flour, the fruits and vegetables are drum-dried at relatively low temperatures to retain as much of their nutrients as possible. The proof is in the vibrant colors of our flours. To see what we mean, check out the nutritional facts below!
Squash Flour: Made solely out of Butternut Squash
Sweet Potato Flour: Made solely out of Yellow Sweet Potatoes
Apple Flour: Made solely out of Northern Spy Apples
Our goal is to learn and share as much knowledge about our flour as possible. That's why we're constantly experimenting in our kitchen. Whether a recipe is a complete success, or still needs a bit of work, we promise to share the results with you on our blog or instagram. Below are a few of our favorite recipes (click the image to view the full recipe), but there's plenty more where they came from.
We are looking to raise $12,400 in order to fund the first-retail ready production run of our three Anti-Grain flour varieties. This amount will allow us to produce and package 500 pouches of each variety (1,500 total) in a certified gluten-free and allergen-free facility in Denver, CO. This includes the cost of materials, packaging, and fulfillment of our fabulous backer rewards! Any amount we raise in excess of our goal will go towards additional inventory so that we can begin selling our flours online and meeting with natural food retailers around the region.
We are offering our flours in 8oz resealable, stand-up pouches. The plastic-based material is recyclable and ensures that the flour remains as fresh as possible in your kitchen.
The packaging design has evolved quite a bit since we first started and we are excitedly working towards a custom printed pack (far right package in the image below). For this campaign, however, the packaging design we will be using includes spot labels on both the front and the back (middle package in the image below). This packaging requires less upfront cost and a lower volume commitment for this campaign.
Our flours are great, and the response we've received from the community has been tremendous! Nevertheless, we know our flours aren't perfect. We want to continue improving our products and the value of our offering. Some of our goals for the future include to:
- Source only 100% Organic produce
- Complete the official non-GMO project verification and implement the stamp on our packages
- Complete the official Gluten-Free certification and implement the stamp on our packaging
- Improve the environmental impact of our packaging
In exchange for your pledge, we have a variety of exciting rewards to offer you, our Kickstarter backers! In addition to our flours, we are offering custom, screen-printed, flour sack towels to use in your kitchen. These towels are lint-free and made from natural cotton. The design featured in the background of our packages, will serve as a nice typographic element in your vibrant kitchen!
It's not just us who love using Anti-Grain flour. Check out what the community has been making and what they have to say about Anti-Grain flour.
Macronutrient Breakdowns and Usage:
The nerdy stuff: The information in the charts below are our observations from working with the flours and what we've found success with after lots of trial and error. The macronutrient breakdowns do not include moisture or mineral content (that's why the values don't quite add up to 100%).
Thank you so much for checking out our campaign and for all of your support!
To stay up to-date on our progress, and for more recipe inspiration, check out our recipes page on our website and consider subscribing to our e-mail list, or follow us on Instagram: @antigrainfoods
Risks and challenges
Packaging: The packaging has the longest lead time in terms of production. Any hiccups in the finalization process could delay the project. Luckily the design is 100% complete and it should only be a matter of us approving the physical proofs before they are able to begin printing.Learn about accountability on Kickstarter
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