Since 2004, I have been devoted to the craft of coffee; from consuming, to roasting, to serving as a barista all around the Bay Area and even a stint in Portland, Oregon.
One chilly winter evening while having a beer with my dad in an Oakland pub, a sort of fuzzy and off-the-cuff idea for a coffee business on wheels was conceived between the two of us... perhaps a cart wheeled out of a trailer? An old van? A... truck?
3 years, a few serendipitous encounters with inspiring and encouraging friends and family, many burritos, and a stroke of luck here and there later, and we are within grasp of seeing this dream into a reality!
To begin with, the truck will be used to cater events, until we've gotten our sea-legs a little. Then, who knows?? Right outside your door perhaps! The process will be an organic one, as Eureka Coffee takes on a life of her own.
We in the Bay Area are extremely fortunate to have access to some of the best and most carefully crafted coffees in the country, made by professionals who are able to prepare drinks in a way that does justice to the care and hard work put into crops by the growers. Most of us here have "our coffee shop" that we like to visit most mornings which can provide us with all this; The beauty of being on wheels will be the ability to bring coffee of this same caliber to new and less inundated places up and down the Bay, and spread the word on great coffee to as many folks as we can!
WHERE THE MONEY WILL GO:
At this moment we have most of what we need to get rolling; but without essential funds for all the missing pieces, we're S.O.L.!
Money from the Kickstarter campaign will go to quality coffee grinders, van repairs, final installations of appliances, inspections and permits, gas, and finally the essentials... milk, coffees, baked goods, etc.
WHAT IF WE EXCEED OUR FUNDING GOAL?:
That would be G R E A T !
A Christmas Miracle, even. Kickstarter works in such a way that if we are unable to make our goal, none of the pledged money makes it to the project! With this in mind we want to be realistic with the amount of money we are asking for- but should funds exceed the initial amount, they will go directly towards things like giving the Eureka Truck a little cosmetic love (the girl could use a new paint job!), updating mechanical features, and expanding what we are able to offer!
I have to say, my favorite part of Kickstarter is its ability to truly rally a community of people who believe in a vision, and give everyone the opportunity to support and be a part of it. Every little bit counts.
Should you choose to donate, I have prepared a variety of gifts with which I hope to express my deep thanks for your generosity. From original art, to locally produced screen printed swag, to coffee beans sent straight to your home for a year, to just a simple note to say 'thanks'- My hope is that the heartfelt gratitude translates.
A FINAL NOTE:
Much appreciation for taking time to consider my vision!
This endeavor has been my dream for some time now, and the very real rollercoaster experience of getting it to this point has been both empowering and humbling... and ultimately unforgettable.
...I'm so close!
Your contribution pushes me just a little bit closer to finally seeing my vision for mobile coffee come to a beautiful, vivid, scary(!), heart-wrenching, and ultimately caffeine-inducing reality.
Truly, thank you for time and consideration.
-Jessica Caisse, Eureka! Coffee
I want to be sure to give a very special additional thanks to the folks who have hugely supported me thus far, and helped me get Eureka to where it it today; Robin Reed, Shawn Hibma-Cronin, Neill McCumber, Maggie Greene, Nick Bruno and Dorian Young, Adam Hatch, and of course my wonderful endlessly supportive family. THANK YOU <3
Risks and challenges
Talk to anyone who owns and operates a Mobile Food Facility, and you'll find that the "risks and challenges" are rather endless...
Obviously aside from the equipment that you rely on, there is also the matter of maintaining the vehicle itself.
Other things that may keep you up at night include '...will anyone want what I'm selling?' 'What if we fail the [fill in the blank] inspection?' 'Can I physically produce what I'm trying to make in a *truck*?!'... and lets not forget 'Is all of this even profitable??'
I wont pretend these thoughts dont bob around the surface of my mind every single day. However no one ever said building a business from the ground up was easy. Particularly when its your very first!
What on earth has kept me focused and energized throughout the whole process?
From the moment this project started to gain momentum, I have been amazed and inspired by the folks who have come out of the woodwork to offer their skills, resources, advice, and encouragement to help me get to where I am today. Such generosity is truly humbling.
At the end of the day, the "risks and challenges" are a necessary ingredient for a successful endeavor. Without them there is no progress, no innovation, and a great deal less heart.
After such a long time in the industry, the step of starting my own business feels natural and necessary. I feel empowered by the challenge and prepared for the task at hand!Learn about accountability on Kickstarter
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