Active Root is the first natural sports drink to use ginger as a key healthy ingredient. 30-50% of endurance athletes report gastro-intestinal (GI) discomfort during and after exercise. Ginger has been scientifically proven to reduce GI disturbances such as nausea, bloating and stomach discomfort. Most sports drinks commercially available specialise in providing fast acting artificial sugars that can exacerbate such disturbances. Active Root utilises the effects of ginger to alleviate such disturbances, aiding in the endurance and recovery of an athlete using only simple natural ingredients.
Who are we?
Active Root was formed by Will, George, and Huw; 3 runners and cyclists living in Edinburgh. We used a university research project to investigate the health benefits of ginger before, during and after exercise. This found that in comparison to commercial sports drinks, a ginger based sports drink reduced the occurrence of nausea, bloating and stomach discomfort. From there Active Root began to take shape. We've been building the brand, getting feedback from top athletes to casual joggers, and developing the product ever since.
Where are we at now?
Graph showing the approximate effect of Active Root vs a commercial sports drink.
We will use the funds from this KickStarter campaign for:
- Capital to produce the drink in a cost effective mass production system
- Batch testing via InformedSport to add credibility to our brand
- Develop future flavours and products (we already have a lot of great ideas)
- Distribution across the country
Modelling our rewards:
Active Root is great for all sports and activities...
No matter what kind of adventure...
So go on, find your Root!
Risks and challenges
Drink: We have a company ready that can provide a cost effective way to bring the drink to mass production but we need the capital to start that.
Mix: We have so many flavours that we want to try with the original recipe. Again, a company is waiting for our piggy bank to give the green light!
Distribution: We will rent out a storage warehouse and build relations with supply chain management.
Finance: We created our whole promotional video on a budget of less than £250! Thrifty and efficient!
The future?: The sky's the limit with Active Root! We have a very creative and determined team that know no boundaries.
- (30 days)