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Active Root is a great tasting, refreshing, NATURAL sports drink that harnesses the health benefits of GINGER.
121 backers pledged £6,591 to help bring this project to life.

About

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£6,591

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About us

Active Root is the first natural sports drink to use ginger as a key healthy ingredient. 30-50% of endurance athletes report gastro-intestinal (GI) discomfort during and after exercise. Ginger has been scientifically proven to reduce GI disturbances such as nausea, bloating and stomach discomfort. Most sports drinks commercially available specialise in providing fast acting artificial sugars that can exacerbate such disturbances. Active Root utilises the effects of ginger to alleviate such disturbances, aiding in the endurance and recovery of an athlete using only simple natural ingredients.

Who are we?

Active Root was formed by Will, George, and Huw; 3 runners and cyclists living in Edinburgh. We used a university research project to investigate the health benefits of ginger before, during and after exercise. This found that in comparison to commercial sports drinks, a ginger based sports drink reduced the occurrence of nausea, bloating and stomach discomfort. From there Active Root began to take shape. We've been building the brand, getting feedback from top athletes to casual joggers, and developing the product ever since.

Where are we at now?

 

Graph showing the approximate effect of Active Root vs a commercial sports drink.

 

We will use the funds from this KickStarter campaign for:  

  • Capital to produce the drink in a cost effective mass production system
  • Batch testing via InformedSport to add credibility to our brand  
  • Develop future flavours and products (we already have a lot of great ideas)  
  • Distribution across the country

 Modelling our rewards:

Active Root is great for all sports and activities...

No matter what kind of adventure...

So go on, find your Root!

 

Risks and challenges

Drink: We have a company ready that can provide a cost effective way to bring the drink to mass production but we need the capital to start that.
Mix: We have so many flavours that we want to try with the original recipe. Again, a company is waiting for our piggy bank to give the green light!
Distribution: We will rent out a storage warehouse and build relations with supply chain management.
Finance: We created our whole promotional video on a budget of less than £250! Thrifty and efficient!
The future?: The sky's the limit with Active Root! We have a very creative and determined team that know no boundaries.

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Support

  1. Select this reward

    Pledge £10 or more About $13

    Taster

    A big thank you for supporting us, as well as 2 sachets of Active Root mix for you to try.

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    9 backers
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  2. Select this reward

    Pledge £20 or more About $25

    Sampler of the drink

    3 bottles of Original flavour Active Root delivered to your door!

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    13 backers
    £
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  3. Select this reward

    Pledge £20 or more About $25

    Sampler of the mix

    6 sachets of Original flavour Active Root mix delivered to your door!

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    4 backers
    £
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  4. Select this reward

    Pledge £25 or more About $32

    Starter Set

    1 tub (40 servings) of Original flavour Active Root mix. Plus a 500ml sports bottle!

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    35 backers
    £
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  5. Select this reward

    Pledge £25 or more About $32

    Technical T-shirt

    Get a cool Active Root technical sports t-shirt designed by us.

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    5 backers
    £
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  6. Select this reward

    Pledge £40 or more About $50

    Kitted out

    Get a cool Active Root sports t-shirt designed by us and 1 tub (40 servings) of Original flavour Active Root mix. Plus a 500ml sports bottle!

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    19 backers
    £
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  7. Select this reward

    Pledge £55 or more About $69

    Full package!

    All in one pledge where you get 2 bottles of Active Root, get a cool Active Root sports t-shirt designed by us and 1 tub (40 servings) of Original flavour Active Root mix. Plus a 500ml sports bottle!

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    14 backers
    £
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  8. Select this reward

    Pledge £65 or more About $82

    Thirsty Full package!

    All in one pledge where you get 4 bottles of Active Root, get a cool Active Root sports t-shirt designed by us and 1 tub (40 servings) of Original flavour Active Root mix. Plus a 500ml sports bottle!

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    1 backer
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  9. Select this reward

    Pledge £75 or more About $95

    Even Thirstier Full package!

    Huge all in one pledge where you get 4 bottles of Active Root, get a cool Active Root sports t-shirt designed by us and 2 tubs (80 servings) of Original flavour Active Root mix and a sports bottle.

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    2 backers
    £
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  10. Select this reward

    Pledge £100 or more About $126

    Professional Team Member

    Get fully kitted out with a smart soft-shell jacket and a sports t-shirt designed by us. 2 tubs (80 servings) of Original flavour Active Root mix and a sports bottle.

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    12 backers
    £
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  11. Select this reward

    Pledge £250 or more About $316

    Champion Team Member

    6 month supply (6 tubs) of Active Root. Get fully kitted out with a personalised smart soft-shell jacket and a sports t-shirt designed by us.

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    1 backer
    £
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  12. Select this reward

    Pledge £500 or more About $631

    Hero Team Member

    1 year supply of Active Root. Get fully kitted out with a personalised smart soft-shell jacket and a sports t-shirt designed by us. 2 tubs (80 servings) of Original flavour Active Root mix and a sports bottle.

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    0 backers
    £
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  13. Select this reward

    Pledge £1,000 or more About $1,262

    Legendary Team Member

    A day in our kitchen cooking up your very own special edition flavour of Active Root. 2 year supply of Active Root. Get fully kitted out with a personalised smart soft-shell jacket and a sports t-shirt designed by us. 2 tubs (80 servings) of Original flavour Active Root mix and a sports bottle.

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    0 backers
    £
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Funding period

- (30 days)