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An expandable card game for 2-6 players set in a post-apocalyptic sci-fi dystopia. Your cards are your life.
An expandable card game for 2-6 players set in a post-apocalyptic sci-fi dystopia. Your cards are your life.
An expandable card game for 2-6 players set in a post-apocalyptic sci-fi dystopia. Your cards are your life.
146 backers pledged $12,510 to help bring this project to life.

Graphic Design: New Possibilities

7 likes

Just five days into this campaign and we've already passed the 50% mark! Thank you!

But this is no time to rest. In this update, I give you the chance to weigh in on what many backers and fans have identified as War Co.'s weakest aspect - graphic design / layout. 

 

TLDR outline:

  • Two highlighted pieces of art
  • Graphic design A/B tests - I want your opinion!
  • Kickstarters I like

 

Art Highlight #1

Paradigm - Drawn by James Masino
Paradigm - Drawn by James Masino

   

Art Highlight #2

Pirate Vessel - Drawn by James Masino
Pirate Vessel - Drawn by James Masino

 

  

Graphic Design: New Possibilities

One of the most consistent pieces of feedback I have received about War Co. since I launched the campaign has been "the art is amazing, but the layout is mediocre." I think that together, we can improve the graphic design of these cards. To get us moving in the right direction, I will provide you with two A/B tests: tell me which layout you like best from both of the images below. Then I will compile the data I gather from this update, as well as the A/B tests I've done on Twitter, Discord chat, and offline with a few people I know.

The most popular layout will determine the direction I take with War Co.'s graphic design, but moderating feedback from those who prefer the other option will be used as well to make modest tweaks that will lead to an optimal layout for everyone.

 

A/B Test: Card Faces

Click for larger version
Click for larger version

 

 

A/B Test: Card Backs

Click for larger version
Click for larger version

 

  

Two Kickstarters I Like

To continue in the spirit of helping fellow Kickstarter creators, here's two Kickstarters I like:

 

Parting Words

Part of making an indie project like this and pitching it to Kickstarter is keeping an open heart and an open mind. The collective thoughts, beliefs, and experiences of those who are exposed to my campaign will ultimately make War Co. a better game and a better product. Please leave your opinions below, and let the hesitant know that I'm listening to them, too.

 

Game on,

Brandon

Comments

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    1. Daniel Ebl on August 22, 2016

      For the card face, i like design B more. It looks "cleaner" and i can gain information faster then on the other design.
      On the back i like the simple A design.

    2. Missing avatar

      keith thompson
      Superbacker
      on August 22, 2016

      As for card face I'll go with A and as for card back I prefer design B

    3. Brandon Rollins 2-time creator on August 21, 2016

      @Jason Fontella and @PieceKeeper Games
      Thanks for your feedback, it's gone into my spreadsheet.

      I'm very close to having all the data together and making a choice on what to do about graphic design.

    4. PieceKeeper Games on August 21, 2016

      @Brandon: I like B better because the art is the focus more with the it being the first thing a player sees when they look at the card. However, for ease of identification for both you and your opponent, it may be better to have the card name at the top center of the card.

    5. Jason Fontella on August 20, 2016

      I like the text layout/location/color coding on B, but like the border around the art in A. Card backs I prefer B because it breaks it up

    6. Brandon Rollins 2-time creator on August 20, 2016

      @Vergent Games
      For B: machines have one color, technologies have another. It's a nice visual shortcut.

      Thanks for your feedback! No matter whether we go A or B, I'm good with the decision and I'm going to do everything I can to keep the minimalist, clean, simple, sleek aesthetic. I'm just gathering data because there's very real potential here for some positive change.

      I'm willing to put in the elbow grease to make positive changes once I identify what they are.

    7. Vergent Games on August 20, 2016

      In the B example of the card face there is the orange banner that had name, type, powers, cost? Anyways, I like that it brought a clean splash of color to the card. Do other card types have other colored banners to differentiate card types? I think that would be good. Also, even though the font size is a little smaller on B, I think the design is so improved that it's perfectly fine, not hard read to at all.
      I know some people prefer big, easy to see from afar numbers on cards, but I don't feel it's needed here. Your design esthetic is minimalist. Clean, simple, sleek. Don't lose that!

    8. Brandon Rollins 2-time creator on August 20, 2016

      @Patrick Einheber Thanks for the feedback. It's been added to my spreadsheet. Interesting note: you are the 50th person to weigh in on these designs.

    9. Patrick Einheber
      Superbacker
      on August 20, 2016

      For card faces, I definitely prefer A as far as layout. Almost all the pertinent info is at the top with higher contrast and larger size for easier reading across the table. This also helps for quick visibility when holding a hand vertically or fanning. I do like the font in B, though. Could definitely use a futuristic flourish of some kind as long as it doesn't decrease readability. Another suggestion: What about the tiniest bit of iconography somewhere on the top of the card giving a small hint when a special ability/characteristic is available? Like two cards on top of one another for stackables or a clock for timed events, etc. That would again help to quickly identify cards of interest in your hand when fanned. But it also might look too cluttered.

    10. Brandon Rollins 2-time creator on August 20, 2016

      @Weird Giraffe Games I might brighten up the red bar on card back B. What do you like about card front A?

    11. Weird Giraffe Games
      Superbacker
      on August 20, 2016

      I like both As better, but I do like the text on card back B better. The dark red on the back just seems to close in color to the black.

    12. Brandon Rollins 2-time creator on August 20, 2016

      @Teal Kozel Good feedback! I've added what you've said to my spreadsheet.

    13. Missing avatar

      Teal Kozel on August 20, 2016

      I like the B layout better as well, with the exception of possibly wanting a small frame around the art as well...?

    14. Brandon Rollins 2-time creator on August 20, 2016

      @Caleb Carlile A warning about borders: they tend to look better digitally than in real life. Printing variations sometimes print a little off center, which is really clear with a border.

    15. Brandon Rollins 2-time creator on August 20, 2016

      @Maurice Fitzgerald Even a slight 2 or 3 pixel drop of the white text might do what you're talking about.

    16. Brandon Rollins 2-time creator on August 20, 2016

      @Vergent Games If we do go with B, I'm going to play around with ways to stretch art to the edges without zooming in on the art.

    17. Brandon Rollins 2-time creator on August 20, 2016

      @PieceKeeperGames What do you like more about B?

    18. Missing avatar

      Caleb Carlile on August 20, 2016

      I like B for both the front and back. I dont like that there's no bezel or border around the artwork though. Maybe a border around the whole card would improve the look.

    19. Maurice Fitzgerald
      Superbacker
      on August 20, 2016

      B for sure on the card fronts, the text should come down a bit to not get lost in the middle banner area.

      Also increase the text size and center, to make it stand out better.

    20. Vergent Games on August 20, 2016

      I like B for both the card face & card back.
      On the card face, I like the fonts better, the layout of information better, pretty much everything except that the art is zoomed in.

    21. Maurice Fitzgerald
      Superbacker
      on August 20, 2016

      B for sure on the card fronts, the text should come down a bit to not get lost in the middle banner area.

      Also increase the text size and center, to make it stand out better.

    22. Missing avatar

      Chris
      Superbacker
      on August 20, 2016

      I actually like the original front and back more. My only suggestion would be to move the strength symbol to the lower right of the cards, due to that being the de-facto place most card games tend to put attack strength and it would be natural for the player to look there, same with keeping energy in the top right.

    23. PieceKeeper Games on August 20, 2016

      The B layout is more visually appealing to me.