To say the very least, 2012 has been a growing year for VICTROLA. With the primary focus on small production and selling to the public, the brains behind the brand, Lauren Cram, is at it yet again with a new collection in mind for Fall/Winter 2013.
"This past year, I have really stepped out of my comfort zone in producing small quantities to sell locally. It's been a wonderful learning experience business-wise, but I want to get back to what really makes my blood flow".
Cram has been invited to show amongst 30 other designers at Kansas City Fashion Week, running from February 28-March 3, 2013. Being a one woman show, Cram's attention has been consumed by production and would like to get back into doing presentations of her work for 2013. "I'm involved in all of the production steps from beginning to end. It's all me. All the time, which I prefer, but putting on a fashion show is where my true heart lies". After putting together an idea and slaving away for months in front of a sewing machine, the VICTROLA mastermind says that she is still left speechless after every show that she is a part of.
"The moment the models do a final walk on the runway and I can see everything as a whole, I get a little choked up. After all of the trials and tribulations, not to mention, the stress, the outcome is always worth it".
For her 2013 Fall/Winter collection, the emerging designer has been inspired by a photo she took of oil leaking from her car. "I happened to look down at the ground and saw something really beautiful out of something that others would normally be upset about. This upcoming collection is heavily influenced by fluidity and sleekness, but I want to maintain my trademark love for sequins". Cram's vision for the Fall/Winter line includes hand-dyed knits and sheers, leather, and a lot of hand beading.
"I am quite a frugal person, but my eye drifts to the most expensive fabric. It never fails". After a year of spending money out of pocket to aid in small production, the designer is a bit tapped out to complete a 10 piece collection for her upcoming show in February. Funding is needed to help cover the show costs including:
- KCFW Entry Fee
"By showing in Kansas City Fashion Week, I truly hope to expand my brand and get VICTROLA into more storefronts for that area. If I have any money left, it's going right back into production for this collection. Honestly, any little bit will help me a loooong way".
Risks and challenges
The biggest challenge I face is time. I work full-time for an apparel manufacturer so by the time I get home from work and am ready to start sewing, my body is ready to shut down for the evening. But, it's nothing a little coffee won't fix.Learn about accountability on Kickstarter
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