Funded! This project was successfully funded on January 10, 2013.

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Midwest based label, VICTROLA, is set to launch a stellar collection for Fall/Winter 2013 & will be rockin' the KCFW runway late Feb!

To say the very least, 2012 has been a growing year for VICTROLA. With the primary focus on small production and selling to the public, the brains behind the brand, Lauren Cram, is at it yet again with a new collection in mind for Fall/Winter 2013.

Production this year included That Western Skyline red zigzag dress. Photo at a local storefront in St.Louis.
Production this year included That Western Skyline red zigzag dress. Photo at a local storefront in St.Louis.
August 2012 newspaper feature on VICTROLA.
August 2012 newspaper feature on VICTROLA.
A Dark Tunnel black zigzag dress alongside many other VICTROLA pieces at the 2012 LouFest music festival. Cram shared a clothing booth with local sensation, Bluebird Denim.
A Dark Tunnel black zigzag dress alongside many other VICTROLA pieces at the 2012 LouFest music festival. Cram shared a clothing booth with local sensation, Bluebird Denim.

"This past year, I have really stepped out of my comfort zone in producing small quantities to sell locally. It's been a wonderful learning experience business-wise, but I want to get back to what really makes my blood flow".

Cram has been invited to show amongst 30 other designers at Kansas City Fashion Week, running from February 28-March 3, 2013. Being a one woman show, Cram's attention has been consumed by production and would like to get back into doing presentations of her work for 2013. "I'm involved in all of the production steps from beginning to end. It's all me. All the time, which I prefer, but putting on a fashion show is where my true heart lies". After putting together an idea and slaving away for months in front of a sewing machine, the VICTROLA mastermind says that she is still left speechless after every show that she is a part of.

"The moment the models do a final walk on the runway and I can see everything as a whole, I get a little choked up. After all of the trials and tribulations, not to mention, the stress, the outcome is always worth it".

VICTROLA's Final Walk at St.Charles Fashion Week 2011.
VICTROLA's Final Walk at St.Charles Fashion Week 2011.

For her 2013 Fall/Winter collection, the emerging designer has been inspired by a photo she took of oil leaking from her car. "I happened to look down at the ground and saw something really beautiful out of something that others would normally be upset about. This upcoming collection is heavily influenced by fluidity and sleekness, but I want to maintain my trademark love for sequins". Cram's vision for the Fall/Winter line includes hand-dyed knits and sheers, leather, and a lot of hand beading.

F/W 2013 Inspiration
F/W 2013 Inspiration

"I am quite a frugal person, but my eye drifts to the most expensive fabric. It never fails". After a year of spending money out of pocket to aid in small production, the designer is a bit tapped out to complete a 10 piece collection for her upcoming show in February. Funding is needed to help cover the show costs including:

  • Fabric
  • Notions
  • Shoes
  • Accessories
  • KCFW Entry Fee

"By showing in Kansas City Fashion Week, I truly hope to expand my brand and get VICTROLA into more storefronts for that area. If I have any money left, it's going right back into production for this collection. Honestly, any little bit will help me a loooong way". 

VICTROLA creator, Lauren Cram, hard at work behind a sewing machine.
VICTROLA creator, Lauren Cram, hard at work behind a sewing machine.

Risks and challenges Learn about accountability on Kickstarter

The biggest challenge I face is time. I work full-time for an apparel manufacturer so by the time I get home from work and am ready to start sewing, my body is ready to shut down for the evening. But, it's nothing a little coffee won't fix.

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    "Warm Fuzzies" for helping out an emerging designer and involvement in a fashion-related avenue. Mentioned on all social media outlets as a Sponsor.

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    A custom thank-you card including a personalized fashion illustration and handwritten message by the VICTROLA designer herself. Also, mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

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    A framed print of one of the sketches from the F/W 2013 collection, which is being funded. Drawn and signed by the VICTROLA designer herself. You will also receive a custom thank-you card with a personalized illustration and handwritten message from the VICTROLA designer. Mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

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    A handmade lookbook featuring Behind The Scene photos leading up to the runway. A framed print of one of the sketches from the F/W 2013 collection, which is being funded. Drawn and signed by the VICTROLA designer herself. You will also receive a custom thank-you card with a personalized illustration and handwritten message from the VICTROLA designer. Mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

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    A unique, bedazzled handmade pin that'll make you think about the time you helped fund an emerging designer. :) A handmade lookbook featuring Behind The Scene photos leading up to the runway. A framed print of one of the sketches from the F/W 2013 collection, which is being funded. Drawn and signed by the VICTROLA designer herself. You will also receive a custom thank-you card with a personalized illustration and handwritten message from the VICTROLA designer. Mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

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    A custom hand-dyed scarf inspired by the F/W 2013 collection. Hand beaded with your initials. A unique, bedazzled handmade pin. A handmade lookbook featuring Behind The Scene photos leading up to the runway. A framed print of one of the sketches from the F/W 2013 collection, which is being funded. Drawn and signed by the VICTROLA designer herself. You will also receive a custom thank-you card with a personalized illustration and handwritten message from the VICTROLA designer. Mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

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    Ships within the US only
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    A custom hand-dyed asymmetrical side hi-low knit skirt inspired by the F/W 2013 collection. A custom hand-dyed scarf inspired by the F/W 2013 collection. Hand beaded with your initials. A unique, bedazzled handmade pin. A handmade lookbook featuring Behind The Scene photos leading up to the runway. A framed print of one of the sketches from the F/W 2013 collection, which is being funded. Drawn and signed by the VICTROLA designer herself. You will also receive a custom thank-you card with a personalized illustration and handwritten message from the VICTROLA designer. Mentioned on all social media outlets as a Sponsor. And, of course, "Warm Fuzzies". :)

    Estimated delivery:
    Ships within the US only
Funding period

- (28 days)