What is CONFLUX? CONFLUX: We Are The River is a photography project about the St.
Johns River in Northern Florida. The project will serve as a
comprehensive documentation of the river’s landscape and community in
the 21st century.
The St. Johns River is a national treasure, both for its historic
and ecological value. With an incredible variety of ecosystems, it is
home to outstanding biological diversity. The river is also an essential
aspect of the local economy and quality of life for over 3 million
people. The river's current health and safety are declining at an
unprecedented rate, endangering all forms of life that depend on it. It
is time to capture and share the magic of the St. Johns River with the
world, so that we may raise awareness of it's majestic wonders, and
protect them for future generations.
Why the St. Johns River? The St. Johns is the only American Heritage River in the southeast
United States, a rare and significant distinction. It is the longest and
most important river in Florida, which is a state celebrated for its
water. But it is also a state infamous for poor land management and
environmental regulation, and the St. Johns is currently at great risk.
We live in a global community, where environmental issues have an
impact on all of us. We have a better understanding of the significance
of wetlands and natural ecosystems for the health of our planet, and
also the importance of protecting them. The health and longevity of the
St. Johns River is in the best interest of all living things, and we
hope that this project will help perpetuate that mentality.
Why is the project called CONFLUX: We Are The River? Conflux, like
confluence, refers to the point at which two rivers flow together. The
name fell together once we decide to launch this project beyond the
boundaries of the St. Johns River bed. You may have never been to the
river, but it is just as much yours as it is mine. The splendor of the
river should never be bound by geographic limitations; it belongs to
By contributing to this project, we will effectively
come together to create something new and wonderful. We will be two
rivers, flowing together to make this idea a tangible reality. We have a
unique opportunity to work together, to bring this project and this
river to the widest possible audience. You are the reason this is called
CONFLUX: We Are The River, because the project will not be possible
without your involvement.
What is the ultimate goal of CONFLUX: We Are The River? Currently,
our primary goal is to spread the magic of the St. Johns River to the
global community. We are always in the process of exploring and
shooting the river. Our long term goal, however, is to publish a
book of the project, by the end of 2014. But before we can make the book, we need
to finish documenting the river. And before we can do that, we need
Why now? Alicia Blanchard recently graduated Summa Cum
Laude from Savannah College of Art & Design with a degree in
photography. Free from academic demands, she finally has the time and
energy to explore the depths of the river and it's community. The idea
for this project has been bubbling for years, and now we hope to finally
make this dream a reality. We believe it is morally imperative to
document the river, right now, before more irreversible damage is done.
Why do we need so much funding? The St. Johns River is
over 300 miles long. It is the longest river in Florida, so CONFLUX is no small
undertaking. We have made our budget as tight as possible, boiling it
down to the four most essential necessities:
2. Boat trips for water access 3. 4x5 film development 4. Creating & shipping rewards
in our trusty car is our biggest single expenditure at present. Most
excursions have us driving for hours at a time. As of yet we
have explored about 2/3 of the river, because we can't afford to do
more. Boats are necessary, because most of the river is inaccessible
from land. Money spent will go towards local charters, and will help
benefit the river economy and community.
We are going to shoot with 4x5 film as much as is reasonably
possible. There is no better photographic image quality, and it is an
act of reverence we think the river deserves. We have been hoarding film
for over a year now, but we have to send the 4x5's away to be processed into negatives.
We also had to figure in the cost of creating & shipping the rewards for those who help fund our project.
What do I get from this project? First and foremost,
you receive our supreme gratitude and appreciation for even reading this
far down the page. Should you choose to donate to our project, we have a
variety of rewards available for you. (International donations and
donations over $100, please add $15 for shipping)
What can you do to help? There are lots
of ways to participate in CONFLUX: We Are The River. You can make a monetary contribution
to our Kickstarter campaign, for which you will be compensated with one
of our super awesome rewards! No money is no problem, as there are lots
of ways to be involved. Spread the magic of the river by
sharing this project with friends, family, and through Facebook or
We are open to (and encourage) suggestions, comments and questions about the project.
We have never made a book before. We have the wisdom and guidance of some exceptionally creative people, so I am confident that it will still be magical. But it will take many months longer than the other rewards (sent out 2014), as it is a new process for us that will require additional time to create.
All above rewards (including tshirt, prints, choice of iPhone cover or tote), CONFLUX: We Are The River book signed with a personal dedication and original Polaroid, accompanied by a hand crafted artist book!! (CONFLUX book will not be completed until 2014, hand crafted artist book will be completed by Nov. 2013, all other rewards Sept. 2013),
All above rewards (including tshirt, prints, choice of iPhone cover or tote), CONFLUX: We Are The River book signed with a personal dedication and original Polaroid, accompanied by a hand drawn map of the St. Johns River. (CONFLUX book will not be completed until 2014, hand drawn map will be completed by Nov. 2013, all other rewards Sept. 2013)