CONFLUX: We Are The River
CONFLUX: We Are The River
CONFLUX is a documentary photography project, spreading the magic and beauty of the St. Johns River in northern Florida.
CONFLUX is a documentary photography project, spreading the magic and beauty of the St. Johns River in northern Florida. Read more
Branding by Molly Dimefski www.mollydimefski.com
What is CONFLUX?
CONFLUX: We Are The River is a photography project about the St. Johns River in Northern Florida. The project will serve as a comprehensive documentation of the river’s landscape and community in the 21st century.
The St. Johns River is a national treasure, both for its historic and ecological value. With an incredible variety of ecosystems, it is home to outstanding biological diversity. The river is also an essential aspect of the local economy and quality of life for over 3 million people. The river's current health and safety are declining at an unprecedented rate, endangering all forms of life that depend on it. It is time to capture and share the magic of the St. Johns River with the world, so that we may raise awareness of it's majestic wonders, and protect them for future generations.
Why the St. Johns River?
The St. Johns is the only American Heritage River in the southeast United States, a rare and significant distinction. It is the longest and most important river in Florida, which is a state celebrated for its water. But it is also a state infamous for poor land management and environmental regulation, and the St. Johns is currently at great risk.
We live in a global community, where environmental issues have an impact on all of us. We have a better understanding of the significance of wetlands and natural ecosystems for the health of our planet, and also the importance of protecting them. The health and longevity of the St. Johns River is in the best interest of all living things, and we hope that this project will help perpetuate that mentality.
Why is the project called CONFLUX: We Are The River?
Conflux, like confluence, refers to the point at which two rivers flow together. The name fell together once we decide to launch this project beyond the boundaries of the St. Johns River bed. You may have never been to the river, but it is just as much yours as it is mine. The splendor of the river should never be bound by geographic limitations; it belongs to everyone.
By contributing to this project, we will effectively come together to create something new and wonderful. We will be two rivers, flowing together to make this idea a tangible reality. We have a unique opportunity to work together, to bring this project and this river to the widest possible audience. You are the reason this is called CONFLUX: We Are The River, because the project will not be possible without your involvement.
What is the ultimate goal of CONFLUX: We Are The River?
Currently, our primary goal is to spread the magic of the St. Johns River to the global community. We are always in the process of exploring and shooting the river. Our long term goal, however, is to publish a book of the project, by the end of 2014. But before we can make the book, we need to finish documenting the river. And before we can do that, we need your help.
Alicia Blanchard recently graduated Summa Cum Laude from Savannah College of Art & Design with a degree in photography. Free from academic demands, she finally has the time and energy to explore the depths of the river and it's community. The idea for this project has been bubbling for years, and now we hope to finally make this dream a reality. We believe it is morally imperative to document the river, right now, before more irreversible damage is done.
Why do we need so much funding?
The St. Johns River is over 300 miles long. It is the longest river in Florida, so CONFLUX is no small undertaking. We have made our budget as tight as possible, boiling it down to the four most essential necessities:
2. Boat trips for water access
3. 4x5 film development
4. Creating & shipping rewards
Gas in our trusty car is our biggest single expenditure at present. Most excursions have us driving for hours at a time. As of yet we have explored about 2/3 of the river, because we can't afford to do more.
Boats are necessary, because most of the river is inaccessible from land. Money spent will go towards local charters, and will help benefit the river economy and community.
We are going to shoot with 4x5 film as much as is reasonably possible. There is no better photographic image quality, and it is an act of reverence we think the river deserves. We have been hoarding film for over a year now, but we have to send the 4x5's away to be processed into negatives.
We also had to figure in the cost of creating & shipping the rewards for those who help fund our project.
What do I get from this project?
First and foremost, you receive our supreme gratitude and appreciation for even reading this far down the page. Should you choose to donate to our project, we have a variety of rewards available for you. (International donations and donations over $100, please add $15 for shipping)
What can you do to help?
There are lots of ways to participate in CONFLUX: We Are The River. You can make a monetary contribution to our Kickstarter campaign, for which you will be compensated with one of our super awesome rewards! No money is no problem, as there are lots of ways to be involved. Spread the magic of the river by sharing this project with friends, family, and through Facebook or Twitter.
We are open to (and encourage) suggestions, comments and questions about the project.
Please visit http://www.confluxwearetheriver.com for more information, and we thank you for your time and consideration of our project.
Risks and challenges
We have never made a book before. We have the wisdom and guidance of some exceptionally creative people, so I am confident that it will still be magical. But it will take many months longer than the other rewards (sent out 2014), as it is a new process for us that will require additional time to create.Learn about accountability on Kickstarter
- (30 days)