Funded! This project was successfully funded on April 12, 2012.


Cataloguing innovation from the black, grey, and informal markets and packaging it as a multi-series film project.

WOW! WE MADE IT! Thank you to all who have backed, loved, shared and pretty much anything of this campaign! We love you. We really, really love you. 

What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation. We're aiming to catalogue and document emerging forms of underground innovation happening in the informal and black market economies. From April to July, we'll be traveling to India, China, and Brazil to meet with innovators from the "Misfit Economy." While we've got a book underway, we're looking to create a kick-ass video series and we could use your help (and financial support) to help make this a reality.


WHAT WILL YOU ACTUALLY BE PRODUCING? An amazing series of short films highlighting the ingenuity of underground innovation. 

ANYTHING ELSE? Some really cool podcasts, leveraging sound mash-ups from our travel. 

WHAT WILL MY MONEY GO TO EXACTLY? Your investment will support a professional filmmaker and editor to join us and document the entire research trip. Edited videos will be distributed throughout the year on our website and other media outlets. 

WHO ARE THE MISFIT INNOVATORS? We'll be speaking with amazing individuals from the street markets of Sao Paulo and Guangzhou, to the rubbish dumps of Mumbai, to the land activists of South Africa. Misfits are modern-day pirates, slum dwellers, computer hackers, political dissidents, and inner city gang members, all with something to teach us about innovation. 

WHY SHOULD I CARE ABOUT THE MISFIT ECONOMY? As a movement, the Misfit Economy is about Do-It-Yourself actions. It's about scrappy, disruptive, and lean innovation. While there is plenty of attention on Silicon Valley entrepreneurs, there are a HUGE number of unrecognized and largely unseen innovators whose stories we feel need to be made visible. The Misfit Economy project is your chance to learn about innovation happening outside of the status quo and understand why it's important.  

AM I FUNDING YOUR BOOK? We are writing a book on the Misfit Economy which will be published by Simon & Schuster in 2013. BUT this campaign is NOT to raise money for our book. Not everyone enjoys reading and we want to create some killer multimedia for folks so they can have a peephole into the lives of those misfit innovators we meet.   

WHAT HAPPENS IF YOU EXCEED YOUR FUNDING GOAL? Any dollars over our funding target will be directed to building out the infrastructure for misfit innovators. That means directly sponsoring the work of misfits on the ground - and working to support the development of "maker spaces" where misfits can come together to collaborate and share their work. 

ARE YOU SUPPORTING BLACK MARKET ACTIVITIES? In NO way are we supporting or glamorizing black market activity. The Misfit Economy is a much broader umbrella. Less than 5% of the stories we tell will actually profile black market innovators. For those innovators from the black market that we do profile, we aim to understand rather than endorse their actions and behaviors.  

MORE INFORMATION? Check out for more information about us and our book project. 

I HAVE AN IDEA FOR YOU - HOW DO I CONNECT? If you have additional ideas for folks we should chat to, networks that might be interested in our footage, or general comments and questions please email us. We'd love to hear from you at - hello [at] misfiteconomy [dot] com. 


Have a question? If the info above doesn't help, you can ask the project creator directly.

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    23 backers

    THE ENTHUSIAST PACKAGE: A loud social media thank you - and an amazing hug if we ever see you in person.

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    36 backers

    THE INNOVATOR PACKAGE: A personalized postcard from the field, a kick-ass button, access to an online mix of music and sounds from the underground, and a private link to a sneak preview rough-cut of the work in progress.

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    31 backers

    YOU'RE TOTALLY OUR FRIEND AND WE LOVE YOU PACKAGE: A dvd copy of the finished product and your name featured as a key supporter on our website. A personalized mix cd inspired by the misfit musicians and sounds we encounter on our journey. Oh, and we'll also send you a sweet package of awesomely designed stickers + buttons so that you can tout your Misfit Economy love.

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    16 backers

    THE PROVOCATEUR PACKAGE: Bad-ass Misfit Economy silkscreen t-shirt, sticker, button, and your name on our website as a key supporter. Oh, and a spanking DVD copy of the finished product. And because you like to be provocative - you get to issue us with a dare or task that we have to accomplish on our time in the field. You also get a mystery pirate gift basket. Don't hold back now!

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    17 backers

    THE GIFT ECONOMIST PACKAGE: You get a handmade gift from a misfit innovator from either India, Brazil or China. And, like the Provocateur, you get a kickass mystery Pirate gift basket. Your name also goes on our website as a key supporter and we thank you in the film credits. Of course, you also get the DVD.

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    9 backers

    THE HACKER PACKAGE: You get a big thank you in our book (coming out in 2013) and an awesomely illustrated t-shirt. Your name goes on our website as a key contributor, you'll be thanked in the film credits, and we'll send you a copy of the DVD. Oh, and we feature a personal story of YOU on our blog, singing your misfit praises. So get ready to tell your story!

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    THE AGITATOR PACKAGE: You're here to shake things up! You change the world, so with this package you get: a BIG thank you in our book (forthcoming in 2013), a gift from a misfit innovator from either India, Brazil, or China, a VIP invitation to our book launch party (also in 2013), and a copy of the film series on DVD. We'll also thank you in the film credits.

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    THE GANGSTER PACKAGE: What up gangsta? You are BALLIN'! You should totally get your own character on the Wire. But instead you get a personal invitation to join us on one leg of our field research this summer in either India, Brazil or China (travel not included, but we'll pick up your lodging / meals whilst you're with us). And you get either your portrait painted by a misfit street artist or a song written and dedicated to you by a misfit musician. You also get a Senior Producer credit on the film series and a copy of the DVD.

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    THE ETERNAL MISFIT PACKAGE: Woah - you're amazing! Your mother should be proud. With this, you get a customized workshop for your organization on how you can harness your inner misfit. Cost of travel and lodging not included. You will also receive an Executive Producer credit on the film series, a signed copy of our book, a copy of Makeshift Magazine, a VIP invitation to our book launch party (in 2013), and mucho praise on our website. Finally, we'll shower you with handmade gifts from misfit innovators themselves!

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    THE VENTURE CAPITALIST PACKAGE: You believe in the bottoms-up innovation of the Misfit Economy and you would like to directly support the work of misfits on the ground. We'll do your due diligence and provide you with some options to sponsor the work of an incredibly ingenious misfit. You also get a VIP invitation to our book launch party in 2013, an Executive Producer credit on the film series, and an exclusive dinner with us in London or New York.

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Funding period

- (30 days)