“Whenever you hear, ‘way of life’, it sounds vaguely like old white men saying, ‘I wish it was the fifties again,’ But it really was the first time in my life where i said, ‘My God, my way of life is going away.”
Kevin Smith, I Lost It at the Video Store
What is this thing?
Memory Video is a short movie about the experience of going to the video store as told by Miguel Gomez, who currently operates his store Viva Video outside of Philadelphia.
Miguel fights to keep his store alive in the age of streaming with the help of his family and the surrounding community. While video stores are shutting down every month, Viva Video is one of the last remaining stores in the world.
The movie captures the nostalgia of an experience that is relatable to anyone who has walked into a video store. Above all, Memory Video is a personal story about cultural relic, the fight to keep it alive, communication, and family.
Why are we doing this?
As a kid growing up in the 90’s, some of my fondest and most specific memories were going to the video store. But thinking back, I realize these memories were never about the movie. It was about the friends I went there with, the hours spent going up and down the aisles, and grabbing pizza on the way home. This experience, for the most part, no longer exists. Like any other historic relic, it’s a moment in time. It’s been replaced.
I know I’m not alone on this. Every person I’ve told this project about has instantly responded with: “I used to love going to the video store!” Every person involved in this project has jumped on board for that same reason.
This is a story about how we communicate as people, and how streaming has changed this by replacing an entire experience with convenience… told through the lens of Miguel, his video store and his memories.
Where’s the project at now?
For the past few years, I’ve been reading about and researching the state of video stores. I’ve visited several stores and even spent weekends shooting at different ones, until I found the perfect character with Miguel. Seriously. This dude is cool. It took a five minute phone call for me to decide to start over and base the whole movie around him.
Although we’ve shot 90% of the movie, that’s only half the battle. There are still a few scenes left to film in order to spice this thing up. And then there’s all the less obvious stuff, because it's gotta be fine tuned, and most importantly...it’s gotta get out there and be seen. And that’s tough for a short documentary.
- Production: two additional shoots
- Post-Production: editing, color, audio, scoring
- Distribution: marketing, festival fees
So what the heck do I get outta this?
Everyone gets to watch a really, really good movie. And, just like me, you will fall in love with Miguel. And who doesn’t want to fall in love?
But of course there’s more material prizes if you donate, too.
Most packages include a copy of Memory Video in some form, whether it's digital, DVD, Blu-Ray, or VHS.
We've designed sweet logos that’ll be on t-shirts and hats
Speaking of t-shirts, you see that little guy Ash in the trailer? He’s an artist. He’ll make a custom-made t-shirt of your favorite movie. Check out this one for UHF and you’ll never wanna wear another t-shirt again.
Here at our office we have an entire room stocked with VHS tapes for this movie… and I know for sure those aren’t going back to Savers. They’re going to you! Donate and you’ll get a random VHS tape, which could end up being anything from It’s Pat to The Godfather.
If you really help out, you’ll get the big stuff. I’m talking VHS copies of Memory Video, producer credits, film festival tickets.
Thank you for your support!
Risks and challenges
There are a lot of logistics to making a short film, and a lot of money has to go into things a lot people would not think of - music, color grading, distribution, marketing, location fees, travel, and more. In addition, a lot of what may be planned or seemingly set-in-stone can go awry in the last minute, raising costs and delaying the process.
Thankfully, not only are there many documents planning the rest of this production and release, we also have a full team behind this that's hardened to setbacks and changes from years of filmmaking expertise. Memory Video is well on its way to completion, and will be done by the end of the 2018.Learn about accountability on Kickstarter
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