Hi! We're Max, Alex, and Kareem and we want to bring the spirit of public access television and community-inspired programming online to cities around the globe. But first we'll focus on our home: New York.
Here's our plan (CliffNotes version):
- Launch a Kickstarter campaign and get successfully funded
- Find talented video creators in New York and give them money to make interesting videos
- Build a sustainable audience of viewers (through daily publishing, smart programming and marketing) who want to watch the videos
- If you're curious to see what kind of videos we're talking about watch some samples on our recently launched beta website
Check out our one-of-a-kind rewards below and join the movement.
Here are a few links to some of the press we've received:
- BUSINESS INSIDER: Former employees from 3 media juggernauts have launched a Kickstarter to bring public access TV online
- DIGIDAY: NYC.TV goes local to fix the video discovery problem
- VILLAGE VOICE: NYC TV EMBRACES THE 'WEIRD' OF PUBLIC ACCESS — WHILE EYEING GLOBAL EXPANSION
- THE DAILY DOT: How NYC.TV wants to localize digital media
- FAST COMPANY: HUMANS OF NEW YORK ARE READY FOR THEIR CLOSE-UPS IN THIS FASCINATING NEW WEB SERIES
The idea for NYC.TV was born out of the spirit of public access television. We felt like there was nothing in the Internet age that activated the creative communities of large cities.
We exist to build a community of viewers and creators around amazing video content.
NYC.TV IN A NUTSHELL:
- A destination for New York City-created videos and originally produced, must-see programming
- A platform that showcases these videos to help creators gain access to a wider audience
- An independent development fund financing future work from select creators through native advertising
What's on NYC.TV:
- Curated content
- An eclectic round up of original series and one-off shorts
- Submitted content that you can pitch to NYC.TV, which will be funded and promoted by us, for you
We are at the forefront of a new era in digital video: one that puts the power back into the hands of the creator and their community.
We will collaborate with talented creators to fund, package, distribute, and promote their programming.
We exist to support New York City video makers in actualizing their vision.
Help us tell their stories.
In the spirit of public access television, NYC.TV is a video platform for the people by the people. Crowdfunding shares the same ethos, so naturally we are using Kickstarter to bring our initiative to life and activate a pre-existing community of doers and makers.
The majority of our funding goal is going straight back to YOU––the creative community of New York.
So many great videos get lost in the depths of the Internet. NYC.TV sifts through the clutter to bring you the best from New York City video creators––everything from scripted series to video art to documentaries. There’s literally something for everyone––just like New York City.
Here's some programming that lives on NYC.TV now:
NYC.TV Original Content:
NYC.TV will also feature original content made in-house.
Here’s some of the great videos we already have in the pipeline:
Submitted Content Pitched by You:
We have an open model in which you can submit your own ideas. After being selected, we will work with you through every stage of production, from early planning to post-production. A huge part of our work will be creating, packaging, distributing, optimizing, and promoting your videos for you, the creator.
Have an idea? Send it here: http://watchnyc.tv/submissions/
Using a distributed media model and employing our 15+ years of combined new media experience and established relationships with publishers and platforms (Facebook, YouTube, Vimeo and Twitter), we will package, promote and distribute your videos so it blankets the web and exposes it to a larger audience.
To ensure NYC.TV remains a sustainable digital platform we will utilize native advertising to create original branded content. We’ve already begun partnering with brands to create content that’s of value to our audience and speaks to the brands’ ethos.
We are Kickstarting NYC.TV's budget to get the ball rolling and are confident in our sustainable revenue model based on brand sponsorship which will feed back into the platform to fund even more videos.
Content Support: 70%
70% of our goal is going straight toward funding new videos for NYC.TV. We already have work in the pipeline and will assess creators’ needs to help them make their projects.
Showing the World: 20%
20% of our goal is going toward marketing your videos––by promoting them, packaging them, and building an audience on NYC.TV.
Backend Development: 10%
10% of the funds will go toward strengthening our tech capabilities so we can develop new and innovative ways to deliver the video programming you love. This will actually probably end up going to marketing.
Kareem: Kareem most recently served as the Director of Audience Development and Growth Strategy Editor at The New York Times. Prior to the Times, he was responsible for leading global marketing across all VICE Media properties.
Alex: Alex most recently served as the Director of Content Development at SFX leading branded video and editorial on the newly relaunched Beatport platform. Prior to SFX she launched and managed global integrated marketing for Noisey at VICE Media.
Max: Max Nelson most recently served as the Marketing & Network Manager for the Vox Entertainment Division at Vox Media. Previously, he launched and managed the VICE YouTube network where he was the marketing manager for VICE.com.
You can contact the NYC.TV team at: email@example.com
Our NYC.TV friends and collaborators are offering some great rewards! Check out what Colin King, Mr. Kiji, J. Colby Smith, Dessie Jackson and Ryder Ripps are offering our Kickstarter backers:
Risks and challenges
Building a media company from the ground up is challenging but we are confident that we have the know-how to do this. While building an audience and creating a community around our content are formidable challenges in and of themselves, we feel like our biggest risk is not raising enough money to make the great, compelling videos that our audience deserves. The more money we raise, the more videos we can support/make. In the end, the greatest challenge we face is producing as much quality video content as we can on limited budget without sacrificing quality or creative integrity.Learn about accountability on Kickstarter
- (33 days)