June Update - Almost there!
From presenting FRAMED 2.0 at Internet Age Media Weekend (Barcelona) to the VVVV community call and exhibition at NODE15 (Frankfurt) followed by an exhibition of work by Rafaël Rozendaal, LIA and Leander Herzog at Short Cuts – CentrePasquArt (Bienne/Biel) and closing the spring festival season at FIBER Festival (Amsterdam), the past five months have been truly inspiring and educational for FRAMED! Thanks to all these great organisations for inviting and hosting us. We are building an ecosystem and to make it a trusting one we need to get as many involved in the process and discussion about FRAMED, what artists need/want, distribution and collection of digital art.
The rest of us who are not mingling and enjoying great company, FRAMED office is buzzing like never before. As you have seen from our little preview image few weeks ago, we have a number of units ready to go out. They are packaged in beautiful FRAMED packaging, bundled with air remotes (extra!) and wall mounts, you addresses have been collected and we can’t wait to get these into your hands.
The core software development continues and while we’d love to ship these out to you we need to arrive to a final beta of the core software that is reliable and stable. Unfortunately this is not an easy process and while we repeatedly try to isolate core features so we can ship out the devices to you asap, our ambitions for FRAMED are so large that we inevitably find that many of the current and future services we want to prove for FRAMED also deeply interlink with the core software on the devices. In other words, if we ship too early, the future updates will be extremely difficult for the end user and we have to avoid this at all cost.
We are a small and committed team with great ambitions. Marrying software and hardware into a seamless whole requires a lot of patience, development and endurance. There is nothing more heartbreaking than seeing these devices in our storage while we know our backers around the world are waiting to receive them. The latest version of the software finally has most of the pieces in place but it has come at a cost of management and coordination.
Here are some of the things we are currently focused on:
- Vimeo support is near complete but we are not 100% happy with it. It currently uses the Flash Player which can be flaky at times. However having this feature on FRAMED opens a massive collection of videos you can view on your FRAMED. The videos play beautifully in full screen and loop by default.
- Payment system is complete.
- We started working on organisation pages — this enables companies, galleries and individuals to “curate” and “present” works by artists.
- User pages are near complete but we are still working on “Feed” feature which will keep record and display to other users what is happening on your FRAMED. Its a great way to discover new art on FRAMED, things on the web, and generally what other users are displaying on their FRAMED devices. Thousands of artworks at your fingertips!
- Profile pages are also in development. This is where you as an artist or developer for that matter will be able to display things you’ve made for FRAMED.
- Our beta server currently only enables loading and installing of a few pre-installed artworks. You can also load things from the web – in other words it is quite limited. On the other hand our development server includes bits and bobs of most of the above but they need a clean up and polish. Its shared only internally and used a test bed for features and development.
- Remote software updates are working well but they need further testing once other features are in place.
- There are so many other small things (maintenance/backend) we yet need to fix its overwhelming but we are on top of it and one by one will be done and gone.
In parallel to the development work we are preparing for release of FRAMED 2.0. This is yet another exciting news to share with you that FRAMED 2.0 is officially launching with the MoMA Design Store this autumn in the form of an exclusive version featuring four artworks by leading artists within the MoMA Permanent Collection including Aaron Koblin who is making a new version of Flight Patterns for FRAMED, and Nicholas Felton working on a beautiful visualization of activity within New York City's bike sharing program CitiBike. You can read more MoMA’s Autumn collection announcement feat. FRAMED in this article on PSFK and WWD.
We are also in the talks with a few more of (our favourite) institutions to stock FRAMED and while we can’t share the details of who they are, you’ll be very proud of us once you find out :)
As mentioned already, the current batch for our backers (current estimate shipping date is around mid July) is looking to cover the following reward tiers:.
1. EARLY BETA 24” (45 backers)
2. 24” CUSTOM FRAMING (6 backers)
3. 24” STUDIO PACK 1200 (10 backers — 30 units) 4. 24” STUDIO PACK 1300 (40 backers - 120 units) — around half will be sent out / picked by random.
We are currently working on the second batch, details of when these will be ready will be confirmed in the upcoming weeks and this will include:
1. 24” STUDIO PACK 1300 (40 backers - 120 units) — the other half.
2. 24” STUDIO PACK 1400 (49 backers - 147 units)
Followed by the other remaining batches including the “MARCH SPECIAL PRICE 24”, “MARCH DELIVERY 24”, “FIRST DELIVERY” and the 40” devices.
We are currently preparing the shipping form where you’ll be able to confirm your address and pay for the shipping expenses. The units will be sent out via express shipping and we are working closely with our partners to get the units to you as soon as possible and at lowest cost possible.
Another exciting news is that we are in the process of restructuring the company to come up with a pool of shares for employees. We believe it’s important for our team to get an opportunity to participate in the development of the company and share its success. This, we believe, is important to us for the future we are trying to build and the people we want to employ.
Once again, we thank you for your trust and patience and leave you with some photos of FRAMED 24”, in the wild!