Share this project

Done

Share this project

Done
Soft Chomp's ouchless infant & toddler toothbrush + teethable children's books make tooth brushing fun, engaging, and pain free.
Soft Chomp's ouchless infant & toddler toothbrush + teethable children's books make tooth brushing fun, engaging, and pain free.
155 backers pledged $19,408 to help bring this project to life.

About

Soft Chomp: A better toothbrush. A better bedtime routine. project video thumbnail
Replay with sound
Play with
sound

Soft Chomp: A better toothbrush. A better bedtime routine.

$19,408

155

Patent-pending finger toothbrush protects parents' fingers from bites during brushing

Baby teeth: they’re tiny, precious and awe-worthy. But teething bites, and when it comes to brushing, those brand new pearly whites can be a real pain for both babies and parents alike.

Created by a mom in search of a better tooth brushing experience for her teething baby, Soft Chomp makes brushing more efficient, comfortable and (dare we say) enjoyable for babies, toddlers and the brave souls who take on those sharp chompers night after night.

More than just a better toothbrush

It’s one thing to build a better toothbrush, but we wanted to take it a step further and help families build a better bedtime routine, one that is as fun as it is healthy. Izzy’s First Tooth and Rocky's Big Dream are waterproof, drool-proof, teething-proof children's books --- and a super fun way to introduce little ones to the concept of tooth brushing! 

With Soft Chomp’s ouchless infant and toddler toothbrush and teethable books, taking care of baby’s sweet new teeth becomes a fun, engaging, and comfortable part of families’ bedtime routines.

Beyond the Cover

We know you'd never judge a book by its cover. Take a look inside Izzy's First Tooth and Rocky's Big Dream for a peek at these lovable characters, whimsical illustrations, and rhyming story lines.

The Soft Chomp Journey

The Soft Chomp prototype evolution: Dozens of design iterations and prototypes were developed over the past year with engineers at San Diego State University's Zahn Innovation Center to make sure we developed a safe and effective product.
The Soft Chomp prototype evolution: Dozens of design iterations and prototypes were developed over the past year with engineers at San Diego State University's Zahn Innovation Center to make sure we developed a safe and effective product.

Like many new parents, I spent months honing the art of the bedtime routine with my (then) baby, Cash. I must say, it was a magical mix: one part soothing bath, one part bedtime story, and three parts nursing and cuddle time. Just when I felt I had pretty much nailed it, Cash started sprouting teeth, and those pesky chompers threw a big wrench in our once-relaxing routine.

As tormenting as teething is, those new teeth are pretty darn adorable and important, and I knew I needed to start taking good care of them. So I went out and bought a toothbrush. And then another one, and yet another one. By toothbrush #4, I realized this wasn't going to be as easy as I had imagined.

Between my bitten fingers and prickly bristles hurting my son's tender gums, brushing was painful for the both of us and became a dreaded nightly battle. I was working on developing a life-long healthy habit (no big deal!), and I was not getting off on the right foot.

So, in February 2014 I set out to create a better toothbrush, one that was as painless for myself as it was for my son. Soft Chomp's ouchless infant and toddler toothbrush was born. Shortly thereafter, I wrote Izzy's First Tooth and Rocky's Big Dream, with a mission to help families build better, healthier bedtime routines through a fresh, fun, and comfortable approach to oral care.

This is such an exciting endeavor for myself, my family, and the entire team here at Soft Chomp. Thank you for your support in helping us bring our vision to life, and for allowing us to bring the Soft Chomp family of products into your hearts and homes!

-Whitney

Join the Conversation

We're so happy to connect with you on Kickstarter -- one of the most inspiring and inspired online communities there is! So happy, in fact, that we'd love to meet you on our other social platforms as well!

Share the Love

Share this Kickstarter on any social media with the #SoftChomp hashtag and send us an email at softchomp@gmail.com with a screenshot or a link of where you shared it, and we'll include a FREE pack of Izzy and Rocky stickers with your reward shipment!

Roll Out The Rewards!

What To Expect (when you're expecting a Soft Chomp)


Very Special Thanks

JD Mullen: For your bottomless well of support and love
Cash Mullen:
For biting mommy's finger and laughing hysterically for it
SDSU Zahn Innovation Center:
For giving me the compass and confidence to move forward
Bhairvee Shavdia:
For always having my back and keeping me on track
Kyle Kitzmiller: For hanging in there every time we hit a roadblock
Meredith Manning:
For believing in me from the beginning
Leslie Leck:
For lending your creative superpowers and brilliant vision
Josh Lieberman: For your generosity, humor, and ninja web skills
Alia Burdick: For your support, honesty, and no-nonsense-ness
Andrew Jen:
For going the extra mile
Imagery with Impact: For the amazing video and portraits
Bass and Greene families: For letting us feature you and your adorable teething babies
Josh Southwick: For the gorgeous product photography
Startup Leadership Program:
For circling the wagons and providing a space for creativity, inspiration, and encouragement

Risks and challenges

When I first came up with the idea for Soft Chomp, I couldn't imagine it would take more than three months to develop and produce such a "simple" product. Then three months passed like a marathon session of Parks & Rec and it became very clear that tons of work, time, people, resources, and Habit cheeseburgers are required to bring any idea to market.

The past year has been all of that: making goals, identifying obstacles in the way of those goals, and overcoming them one by one. Now the designs are complete, materials are selected, the manufacturers are lined up, and with your support, we'll be ready to go into production in March.

All of that being said, we've encountered obstacles at every fork of this crazy road, and I wouldn't be surprised if they crept up again at this exciting stage. Rest assured that throughout the past year of product development, we've minimized as much risk as we possibly could and will be ready to overcome whatever challenges come our way in a timely manner.

Our backers mean the world to us, and the day we are able to deliver products to your doorstep will be a dream come true. We're committed to delivering exactly what we promise, when we promise it, and communicating with you every step of the way.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    WARM HUGS! We are incredibly grateful for your support. To prove it, we’ll recognize your contribution on a special page on the Soft Chomp website. You'll also get a free PDF printable of Izzy and Rocky -- a perfect canvas for tiny finger painters!

    Less
    Estimated delivery
    2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    EARLY BIRD CHOMPERS. You’ll receive one Soft Chomp set, including one book and one matching Soft Chomp toothbrush. Your biggest challenge: choosing between Izzy and Rocky!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 24 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $12 or more About $12

    CHOMPERS. You’ll receive one Soft Chomp set, including one book and one matching Soft Chomp toothbrush. Your biggest challenge: choosing between Izzy and Rocky!

    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $15 or more About $15

    EARLY BIRD CHOMPERS: TWO IS BETTER THAN ONE. You’ll receive both Soft Chomp sets, including both books and the matching Soft Chomp toothbrushes for each. That’s one copy of Izzy’s First Tooth + lemon yellow Soft Chomp and one copy of Rocky’s Big Dream + lime green Soft Chomp.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 45 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $20 or more About $20

    TWO IS BETTER THAN ONE. You’ll receive both Soft Chomp sets, including both books and the matching Soft Chomp toothbrushes for each. That’s one copy of Izzy’s First Tooth + lemon yellow Soft Chomp and one copy of Rocky’s Big Dream + lime green Soft Chomp.

    Less
    Estimated delivery
    Ships to Only United States
    24 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $40 or more About $40

    GEAR UP. You’ll receive both Soft Chomp sets, including both books and the matching Soft Chomp toothbrushes for each. That’s one copy of Izzy’s First Tooth + one lemon yellow Soft Chomp and one copy of Rocky’s Big Dream + one lime green Soft Chomp. Plus, you’ll get a cotton Soft Chomp bib, perfect for your tiny drool factory.

    Less
    Estimated delivery
    Ships to Only United States
    22 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $75 or more About $75

    PARTY TIME. You’ll receive both Soft Chomp sets, including both books and the matching Soft Chomp toothbrush for each. That’s one copy of Izzy’s First Tooth + one lemon yellow Soft Chomp and one copy of Rocky’s Big Dream + one lime green Soft Chomp. Plus, you’ll get a cotton Soft Chomp bib and a set of our cutest baby shower or first birthday invitations.

    Less
    Estimated delivery
    Ships to Only United States
    8 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $150 or more About $150

    GET COZY. You’ll receive both Soft Chomp sets, including both books and the matching Soft Chomp toothbrush for each. That’s one copy of Izzy’s First Tooth + one lemon yellow Soft Chomp and one copy of Rocky’s Big Dream + one lime green Soft Chomp. Plus, you’ll get a cotton Soft Chomp bib AND the cutest, coziest hand-knitted hat ever.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 7 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $500 or more About $500

    PARTY IN A BOX: Sit back, relax, and let us help you throw an incredible baby shower or first birthday party, featuring our beloved Soft Chomp characters! Your party box includes invitations, paper goods, and party décor. Not expecting or don’t have a little one? No problem! Gift the party favors for your friend or family member’s baby shower or birthday party. Oh, and you’ll get both Soft Chomp sets for the baby of honor, of course.

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $2,000 or more About $2,000

    POSTER CHILD: Your baby is already the star of your Facebook friends’ newsfeeds, but how cute would that sweet smile look in a national ad campaign? A talented professional photographer will capture sweet moments of your little one to be used in our online and/or print advertising campaigns! You’ll get your very own copies of the photos as well as a personalized keepsake copy of Izzy’s First Tooth, complete with your baby’s photo and a special thank you note printed right on the book. On top of that, both Soft Chomp sets are yours, of course!

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)