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A Wi-Fi speaker to directly stream online music. Intuitive control with touch & motion. Simultaneous listen with friends anywhere.
A Wi-Fi speaker to directly stream online music. Intuitive control with touch & motion. Simultaneous listen with friends anywhere.
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414 backers pledged $59,850 to help bring this project to life.

About this project

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$59,850

414

Pre-order is available on Sugr website.

Sugr Cube is a powerful Wi-Fi speaker to stream online music. Use touch and gesture to control music playback. Share music with remote friends and listen simultaneously. 

Minimalist Design

Sugr Cube is designed without any buttons. Playback control is achieved with touch and motion. It feels natural when you touch on the glossy wood surface. It delivers the best music to you with perfect sound quality.

Sugr Cube is designed without any cables. It streams music directly over Wi-Fi. Smartphones can be perfect remote controller. The built-in rechargeable battery lasts for 7 hours music playback. 

Sugr Cube for a beautiful day

In the morning, Cube wakes you up with music. Just flip it if you would like to continue your sweet dream (auto snooze). During breakfast, tilt left and right to choose your favorite radio. At work, simply tap it to pause when you have any calls. At night, Cube offers natural soothing sound to bring you a good sleep and it fades out automatically. Touch and hold it, you can share your music with anyone anywhere. Yes, everything is just so simple and natural.

What people are saying

Sugr Cube Features

1. Directly stream online music

Sugr Cube directly streams online music or Internet radio via Wi-Fi. It works perfectly even when smartphones are switched off. So music is just music, interruption free. 

Currently Sugr Cube supports iTunes music, BBC radio, 8Tracks and Douban FM. We're hard at work to add new services and would love to hear from you about which ones you'd like to have. 

You can also transfer your favorite music from iOS, Android, PC and Mac devices to Sugr Cube. The built-in storage is good for hundreds of songs. 

2. Playback control

Sugr Cube is designed for you to feel your music freely, all you need to do is just tap it, flip it and tilt it.

3. Enjoy music with remote friend 

Just use the companion app to pair your Cube with your friends' ones, you can listen to the same music or playlist at the same time, no matter how far away you are from each other.

4. Wood craft and sound quality

This is the reborn of the sound out of the wooden case. All we want to deliver is the original flavor with the music.

Sugr Cube is a bass-reflex acoustic chamber sealed with 9mm thickness MDF board. We designed and simulated the vent tube to enhance the bass performance in a natural and efficient way. This technology is common in high-end speakers, while this is the first time it is applied to a portable speaker.

The excellent frequency response and extremely low THD guarantee the best sound quality of Sugr Cube.

Sugr Cube is manufactured from the same factory that works for Focal (France), Dali (Denmark) and Klipsch (USA). The quality of wood process and speaker assembly has been proven by global market.

Please choose one of the wood veneer types below to blend Sugr Cube into your house: left to right, cherry and maple respectively.

A driver unit is always the soul of a sound system. We customized a neodymium full-range driver unit to fit the Sugr Cube box size.

5. Multi-room and multi-user

With the companion app, you can have easy Wi-Fi setup, multi-room control, sleeping mode and alarm, and keep updating your cube with new features.

The app runs on iPhone, iPod Touch and iPad. Android and other devices will be supported soon. One device can control up to 16 Sugr Cubes. You can put different Cubes in different rooms. 

Illustration for main features with app version 1.0. The Android app is under planning as well, we plan to kickoff it right after Kickstarter campaign and start beta test 6 weeks later.


Technology
Sugr Cube is based on advanced wireless computation architecture. It is like an Android system but customized for audio streaming applications. At Sugr we have developed a proprietary network audio streaming & control stack which achieves 10x response speed than DLNA and Airplay. We developed the capacitive touch technology on wooden surfaces. We designed algorithms to accurately detect motion with sensors on a highly vibrating object (the speaker). 
Comparison: Bluetooth speaker, Wi-Fi speaker and Sugr Cube
 

Demo: Wi-Fi password configuration

Sugr Cube connects to the Internet via your home Wi-Fi router. For the first time setup, it is easily achieved using the companion app with our patent pending ToneConfig technology.

Demo: Laser etching technology on wooden surface. 
This is how Sugr Cube Limited Edition is crafted.
 

Stretch goals

If we reach $60,000, we will make Airplay, DLNA, UPnP available on Sugr Cube before shipping. With this feature, you can stream all types of music from any app to Sugr Cube. You will soon have stereo sound when watch movies at home.

 If we reach $80,000, we will build Windows and MacOS applications. You can transfer your favorite album collections to Sugr Cube from any devices.

People love Sugr Cube at IFA Berlin (Sep, 2014)

And at CES (Jan, 2015) 

Where are we now 

With more than 1 year of passionate work, Sugr team has finished electrical, acoustic, mechanical design and simulations through 7 rounds of prototypes, now we are ready for production.

Specification

Rewards

 Who are we? 

Sugr is a team with designers, embedded software developers, app & server programmers and hardware product engineers. Our core team members were engineers from the Microsoft Asia Center for Hardware (MACH) in Shenzhen, China. Other team members have background from Cisco, Tencent.

We are a team passionate about making perfect audio products! Cube is our first start, after that is our 2-year roadmap plan to deliver more Internet music devices. Please support us and together we will create the best streaming and social media devices.

Factory
PLACK Audio is a well established speaker factory located at Shenzhen, China. They have been crafted over 1 million units for world wide speaker brands, such as Dali (Denmark), Klipsch (USA) and Focal (France). Sugr has been working with PLACK since March 2014 to develop Cube.

Why Kickstarter

We believe in the power of community as we believe in the power of music. We don't want to just sell a batch of products and then go away. We need your help to define and develop new features (for example IFTTT, Google drive streaming, etc.). We want to create the best streaming experiences together with you.

Thank you 
Thank you for your support. Together we share the Power of Music. 

In the mobile world, we're just several bits away from each other. Stay connected.

          

Risks and challenges

We are professional hardware & software engineers. The team had designed and shipped top tier consumer electronics products to millions of global users. The core team members have experiences at Microsoft and Cisco. We have engineered Cube with DFM (Design for Manufacturing) experts. And our EVT sample units have already under electrical and reliability tests.

Building a piece of hardware is not like an app. We are working with over 10 partners to manufacture Cube: a speaker factory, a battery factory, a PCB factory and many electrical components suppliers (for example Broadcomm for Wi-Fi chip, Samsung for memory chip). Thus there might be chances that un-estimated component delay may cause late shipping of Sugr Cube. If it happens, we will keep updating all our backers at all Sugr communications channels (Email, Facebook, Twitter, Sugr Blog and of course on Kickstarter).

We are developing a complex software system: firmware, app and Internet services. For sure we will have bugs, Cube is upgradable with its app. We will keep developing Cube software and keep updating, just like Apple has done to its iOS. Keep improving with software updates and integrating more music services are our commitment.

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FAQ

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  1. Select this reward

    Pledge $5 or more About $5

    Thank you! | We appreciate your support. Welcome to the Sugr & Friends Club, we will have you updated on the progress and your name written on our website.

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    39 backers
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  2. Reward no longer available

    Pledge $119 or more About $119

    SUPER EARLY SPECIAL | You will be the first in the world to experience Sugr Cube. Choose your favorite color (maple or cherry) at the best price.

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    Ships to Anywhere in the world
    Reward no longer available 200 backers
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  3. Select this reward

    Pledge $139 or more About $139

    Sugr Cube Classic | Wooden speaker with classic matte finish. Choose your favorite color (black or white) with Kickstarter price. (save $50 than retail)

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    Limited 17 backers
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  4. Select this reward

    Pledge $149 or more About $149

    EARLY BACKER | You can still get your Cube before it’s globally available. Get one Cube (maple or cherry) at our Kickstarter special price.

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    Limited 24 backers
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  5. Select this reward

    Pledge $169 or more About $169

    Sugr Cube LE | Kickstarter Limited Edition with laser etching technology. Exclusively for this awesome community.

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    Limited 2 backers
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  6. Select this reward

    Pledge $219 or more About $219

    SUPER PAIR SPECIAL | Get a pair of Cubes and enjoy simultaneous listening with your partner. Choose any color at the best price.

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    Limited 91 backers
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  7. Select this reward

    Pledge $289 or more About $289

    EARLY BACKER 2x | If you miss the super pair special pack, you can still get two Cubes at Kickstarter special price. Perfect for the Valentine’s gift.

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    Limited 1 backer
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  8. Select this reward

    Pledge $749 or more About $749

    FAMILY & TEAM PACK 5x | Get 5 Cubes and give to your family or team members as great gifts. Share music with them or set the Cubes as a multi-room system.

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    Limited 4 backers
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Funding period

- (30 days)