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$6,765
pledged of $16,078 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By selce studio
$6,765
pledged of $16,078 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Visually and functionally simple

The less accentuated the visual impact of an object is, the easier it is to merge it with our spaces and embrace it as a part of our lives.

Parallel Slots System is designed to be visually light and linear, in order to make the items placed on the shelves the focal point for the observer and therefore make it suitable for any environment and space. 

By moving the visual focus away from the system, the user can perceive it as an object of use and recognise its function and usefulness in a more pure and instinctive way.

For our studio, this is just the first major step of a furniture system that is going to grow with us and become so much more than just shelving. We are here now to create a strong, durable and timeless base for this system, a solution that we hope will be many people's companion for many years to come. 

This system won the John Lewis Award for Design and Innovation at New Designers 2016, London. 

 

Why Kickstarter?

The decision to use Kickstarter as the main platform to sell the system was almost entirely based on our desire to make it as affordable as possible whilst still having control over quality.  

We almost immediately realised that to have this type of control over price and production our only option was to fully manage every aspect of this project on our own, as the involvement of more companies/wholesalers/retailers would have pushed the price to at least 2-3 times what we wanted it to be.  

Considering the size of our current production, as well as it being all based in the UK, we know we can’t compare our prices to those of giant furniture companies. But we are also offering a product that, compared to the more refined ‘design’ furniture, is presented at a fraction of the price still maintaining an equal (in some cases superior) quality of manufacture.

Upright

The aluminium upright is the backbone of this system and its most important component. This component is formed by a single extrusion, the extrusion is anodised, CNC machined on two sides and cut to length. There are 3 different options available: 0.8m, 1.6m and 2m.

The profile has outer dimensions of 20mm x 20mm and it's designed to be as visually light as possible. The side holes are only visible on one side and the fixing screws are made invisible by a keyhole hanging system on the back of the upright.

 

Bracket   

The bracket is a single piece of 2mm steel, laser cut, folded and powder coated white. The brackets come in two versions, left and right, and they're currently available in 21cm depth, more options will be made available in the future.

Because of its simple design, this bracket can be used for shelves up to 24mm thick, giving the user complete freedom in the choice of material and length for the shelves. The bracket itself is very strong due to the structural folds and it's completely safe to use with a total of 40 kg per shelf. Obviously do make sure the material used for the actual shelf can cope with the load.

 

Shelf   

Each system includes 18mm white laminate shelves with 2mm edging and pre-drilled holes for easy assembly. The provided shelves measure 21cm x 60cm.

As previously mentioned, the shelves can be changed to suit a specific dimension or the space's decor: the brackets can be easily used with any material up to 24mm thick, we recommend a depth of 21cm, in order to have the bracket flush with the front edge of the shelf. 

 

Easy to use  

Installing and adjusting the system is very easy. Brackets and other accessories can simply be inserted in the upright and secured with the provided pins. Once inside, the pin is held in place by the weight of the shelf and can be removed with the use of the provided magnet. If you want to see more of what the installing procedure looks like, watch the video at the top of the page or click here.

Adding a shelf
Adding a shelf

The upright has enough room to run a cable inside it, making it easy to wire most things invisibly. This feature is suitable for medium to small dimension cables such as the ones used for lamps and speakers.

Cable Management
Cable Management

 

Rewards

 

Gallery

For high quality images, click here.

Living Room Layout
Living Room Layout

 

 

 

 

 

 

 

 

 

 

 

 

Timeline

 

 

Risks and challenges

The main risk we had to take during this project was the initial financial investment in the extruded aluminium uprights which, for a small design studio like ours, was a huge commitment.

The challenge in this process was to find the perfect balance between what our requirements were and what is technically possible for an extruder, this process took 1 year. We went back and forth between the engineering departments making fraction of a millimetre compromises.

We wanted to have a first run of extruded aluminium components before starting our Kickstarter campaign. It was an absolute necessity for us to verify the quality of the product and test it before we asked people to fund this project, as we can now confidently confirm how solid and accurate these components are.

Having completed this first order of aluminium uprights also means that the most complicated and most important component of our system is already in our hands and that the 300kg of stock that was manufactured is now in our studio in London.

Every other part has already been manufactured in smaller sample runs, which allowed us to create great relationships with our manufacturers who only need the green light to start on a bigger production. We understand already what the cost and lead time of each manufacturer is and everything has been taken into consideration.

We invested more than 2 years to perfect this idea and we are now confident and ready to launch it.

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    Pledge £5 or more About $7

    Make a pledge without a reward

    You don't need shelves right now, but your future self thanks you!

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    Hook Pack

    Hooks that can be used in the upright as coat hooks, or to hang and store objects.

    Includes:
    • 2 x white hooks that fit within the system
    • Hardware (pins and a magnet)
    • Instructions
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    Publication of ideas and thoughts

    A small reward in the form of a graphic publication to offer to those who are helping us out and are interested in the theories behind our practice.

    A collection of graphic and theoretical experiments.

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    Set 1 - Early bird

    15% cheaper!

    0.8m(H) x 0.64m(W) system

    Includes:
    • 2 x 0.8m aluminium uprights
    • 6 x white steel brackets (3 left, 3 right)
    • 3 x 18mm thick white laminated shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 1

    0.8m(H) x 0.64m(W) system

    Includes:
    • 2 x 0.8m aluminium uprights
    • 6 x white steel brackets (3 left, 3 right)
    • 3 x 18mm thick white laminated shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 2 - Early bird

    15% cheaper!

    1.6m(H) x 0.64(W) system

    Includes:
    • 2 x 1.6m aluminium uprights
    • 10 x white steel brackets (5 left, 5 right)
    • 5 x 18mm thick white laminated shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 2

    1.6m(H) x 0.64(W) system

    Includes:
    • 2 x 1.6m aluminium uprights
    • 10 x white steel brackets (5 left, 5 right)
    • 5 x 18mm thick white laminated shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 3 - Early bird

    15% cheaper!

    0.8m(H) x 1.25(W) system

    Includes:
    • 3 x 0.8m aluminium uprights
    • 12 x white steel brackets (6 left, 6 right)
    • 6 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 4 Early bird

    15% cheaper!

    2m(H) x 0.64m (W) system

    Includes:
    • 2 x 2m aluminium uprights
    • 12 x white steel brackets (6 left, 6 right)
    • 6 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 3

    0.8m(H) x 1.25(W) system

    Includes:
    • 3 x 0.8m aluminium uprights
    • 12 x white steel brackets (6 left, 6 right)
    • 6 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 4

    2m(H) x 0.64m(W) system

    Includes:
    • 2 x 2m aluminium uprights
    • 12 x white steel brackets (6 left, 6 right)
    • 6 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 5 - Early bird

    15% cheaper!

    1.6m(H) x 1.25m(W) system

    Includes:
    • 3 x 1.6m aluminium uprights
    • 20 x white steel brackets (10 left, 10 right)
    • 10 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 5

    1.6m(H) x 1.25m(W) system

    Includes:
    • 3 x 1.6m aluminium uprights
    • 20 x white steel brackets (10 left, 10 right)
    • 10 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Set 6 - Early bird

    15% cheaper!

    2m(H) x 1.25m(W) system

    Includes:
    • 3 x 2m aluminium uprights
    • 24 x white steel brackets (12 left, 12 right)
    • 12 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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    Pledge £355 or more About $467

    Set 6

    2m(H) x 1.25m(W) system

    Includes:
    • 3 x 2m aluminium uprights
    • 24 x white steel brackets (12 left, 12 right)
    • 12 x 18mm thick white laminate shelves
    • Hardware (screws, pins and a magnet)
    • Instructions
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