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£730 pledged of £50,000 goal
backers
By Oliver Ward
£730 pledged of £50,000 goal
backers

About this project

The GroUrban planter has been designed to allow you to take plants 'On the Move', whether you're a gardening fanatic or just want to de-stress in a greener environment. 

Our aim is simple: to bring plants to those parts of our lives where they currently cannot exist. Urban environments and lack of gardens prevent many people from growing their own plants and produce. GroUrban aims to bring plants into the urban environment for the purpose of wellbeing, promoting a green initiative and, most of all, having fun!

This is our first product in the GroUrban range, known as the 'On the Move' planter. While it may look simple, this nifty planter addresses the reasons plants haven't yet made it on the move with us, specifically into our cars, an environment we spend on average 2 hours a day in!

The Planter

Ok, so you're worried about getting water and mud all over your nice, clean car, fair point! Not a problem! We have designed the planter so that whilst it contains enough water for your plants, the water cannot move around and certainly won't make an appearance due to our innovative reservoir separator.

Just to make sure no soil escapes, the inner pot holding the plant has been embedded into the outer pot, providing a huge lip between the plant and your car. No muddy disasters here!

Not a regular gardener? We have you covered! The planter has a specially designed reservoir and capillary system to allow just the right amount of water to your plant without the risk of over/ under watering. Simply fill the reservoir as needed and let the planter do the rest.

We think style is important. GroUrban must look great in all cars and work with many interior designs. We offer a sleek and minimalist design with a great material finish and a wide range of colours.

The planter will initially be available in either black or white. Beyond Kickstarter, we hope to offer an array of colours and this is where we need your help. Drop us a message and let us know which colours you’d like to see in our retail production! 

Why stop at your car? As the name suggests, the 'On the Move' planter can work in many environments and we don't just mean your windowsill! .... although this would work if that’s where you’d like to keep it. 

Specifically we mean where there are currently no plants or products to allow you to take your plants on the move. On a train, in a car, on a boat? The planter can stay in one location or it can be easily taken from one spot to the next throughout the day, bringing it from your commute to your desk. Why not have one in your car and one in the office?!

Planting your grower

Its simple! 1. Take the inner pot out  2. Put in your favourite plant with some soil 3. Place the inner pot back into the outer pot 4. Fill up the reservoir with water.

The Best Plants!

We have had huge success with a variety of plants, ranging from succulents to cactus and herbs. If your not sure what to get, we have suggested 5 of our personal favourites below.

1. Crassula lycopodioides (A rather interesting looking succulent)
2. Schlumbergera (Christmas Cactus)
3. Dionaea Muscipula (Venus Fly Trap)
4. Drosera Sundew (Another fly catcher!)
5. Selaginella kraussiana (Kraus's Moss)

Who we are 

The 'On the Move' planter is the first product in the GroUrban brand. We want to encourage people to plant and enjoy growing both visual and edible plants. Our aim is to provide the means of growing fresh produce, flowers and favourite plants anywhere, anytime, through product innovation.

Our main inspiration for the brand is to promote a healthier lifestyle through the activity of gardening, growing your own plants and creating spaces which promote a healthy mind.

We are incredibly excited to start our company/brand here on Kickstarter and hope you will not only back us but continue to support us as we grow and continue to offer you the best products in urban gardening!

T-shirt Design

Enthusiasts!

Get the GroUrban t-shirt, showing you are a creative project backer and supported this brand from day one! 


Project Status

Currently we are finalising injection moulds with our supplier and working through the products features to make sure our product is to the highest quality possible and portrays the direction we want to take our brand. We are also in the process of receiving packaging samples and securing shipping. 

Eco products

We endeavour to use recycled materials and lower our footprint where possible, maintaining an eco friendly brand. All our products are designed and manufactured in the UK.

Finally, thank you to all those who back our campaign, lets plant On the Move!

Follow us on Facebook and Twitter for the latest information, or visit our website at www.grourban.co.uk

Risks and challenges

As with any project, there are risks and its only fair we share these with you!

Injection moulding: Our main expenditure and therefore primary risk will be the injection mould tooling needed to create both the inner and outer plastic pots. This could take time to perfect and is our major challenge to bring this to backers on time. We are currently working with manufacturers to reduce this risk and run smoothly.

We are currently on course to fulfill all our rewards in January 2015.

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Support this project

  1. Select this reward

    Pledge £1 or more About $1.58

    Hall of fame: You will receive our progress updates and be first in line for GroUrban product launches and events. Your name will appear on our websites hall of fame as a huge thank you for believing in us and supporting the growing initiative.

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    Pledge £10 or more About $16

    Early Bird Adopter: This is for those who wish to get in quick and secure their GroUrban planter at a very limited special price. Choose from two colours, black or white.

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    Reward no longer available 9 backers
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  3. Select this reward

    Pledge £10 or more About $16

    Early Bird Adopter Part 2: This is for those who wish to get in quick and secure their GroUrban planter at a very limited special price. Choose from two colours, black or white.

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  4. Select this reward

    Pledge £15 or more About $24

    Get the GroUrban 'On the Move' planter: You will receive one planter from the first full production batch. Choose from two colours, black or white.

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  5. Select this reward

    Pledge £20 or more About $32

    Early Bird Two Planter: This is for those who wish to get in quick and secure two GroUrban planters at a very limited special price. Choose from two colours, black or white.

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  6. Select this reward

    Pledge £25 or more About $39

    Enthusiast: This is for those who support the 'grow anywhere' initiative and go above and beyond to support our campaign. You will receive one planter from the first full production batch AND one Gro Urban T-shirt. Choose from two colours, black or white

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  7. Select this reward

    Pledge £40 or more About $63

    Early Bird Family and Friends Pack: This is for those who wish to get in quick and secure four GroUrban planters at a very limited special price. Choose from two colours, black or white.

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  8. Select this reward

    Pledge £50 or more About $79

    The family/ friends pack: You will receive four 'on the move' planters to hand out to your family and friends. Choose from two colours, black or white.

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Funding period

- (30 days)