About this project
The rotation180º professional features something that no other backpack does – an integrated camera waist pack that rotates out of the lower section to the front of the body, allowing instant access (patent pending design). Releasing and rotating the waist pack can be done in seconds, letting you quickly change lenses, filters, or other accessories.
Please download our full product sheet:
Traditional backpacks have to be taken off and placed on the ground to fully access your gear. As a photographer this is a significant problem since you are regularly switching equipment during a shoot. Outdoor terrain does not always allow a pack to be put on the ground. At some point this process becomes cumbersome and inhibits your ability to stay in the creative “zone.” The rotation180º professional lets you maintain your creative momentum when working in the field. Since the backpack always stays on your back you can stand right in the river or continue walking, hiking, or climbing, and stay focused on taking pictures.
Please download our full product sheet:
Please download our full product sheet:
MindShift LLC is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with Nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.
Experience and Quality Assurance
Product designers Mike Sturm and Doug Murdoch already had 14 and 22 years of experience, respectively, designing and producing backpacks and camera bags for major manufacturers when they co-founded Think Tank Photo in 2005. Their expertise and contacts enables us to design, build and deliver the highest quality products in the industry.
Project Status And Manufacturing Plan
Designing this product has taken two years, and we have taken the following steps:
1. Clear definition of what we wanted to accomplish (which is superior accessibility to one’s gear)
2. Multiple prototypes. We estimate that fifteen prototypes have been made, many of them made by designer Mike Sturm, in his design studio.
3. Testing with professional photographers to conceptualize, develop, test, and fine-tune the features of the rotation180º professional backpack.
4. Choosing the proper materials and construction methods, and getting counter samples from the factory, to the point of final approval.
Our Manufacturing Plan:
1. Finalize all materials, patterns, and specifications (pending right now)
2. Place the order with our manufacturer for the KickStarter production.
3. Finalize our quality assurance and control plan specifically for this product.
4. Have two people on site at all times during production to ensure quality.
Fulfillment Plan: Through KickStarter the products are available to the USA, Canada, EU countries, Norway and Switzerland with free shipping and no tax/ VAT. The anticipated delivery date is Spring 2013 (April or May 2013) For other countries not listed above, the product will be available by Summer 2013. If you are in a country not included in the above, please send us an email and we can answer your questions about availability. USA: we have secured a fulfillment house in California to deliver all orders via ground delivery. Canada: we will be using a distributor in Toronto. EU countries including Switzerland and Norway: We will have one central point of distribution in Germany to all countries through a distributor.
For more information visit www.mindshiftgear.com
The Rotation180 has been tested by photographers from petite 5'2" women to 6'4" men. The torso length is 18" (45.7cm). Upper and lower shoulder strap adjustments allow you to fine tune the pack to your size. The belt will fit waists approximately 28" to 48".
Total 2287 cubic inches or 37.5 liters (without the accessories)
Waist pack volume: 480” (7.87 liters)
Backpack volume (Empty): 1807” (29.63 liters)
Exterior dimensions with outside pockets empty: 13.5” W x 22.5” H x 10.5” D (57 x 27 x 34 cm)
Interior dimension of only the upper compartment: 12” W x 14” H x 8” D (30.5 x 35.5 x 20.3 cm)
Exterior dimension of the belt pack only: 13” W x 7” H x 7.5” D (33 x 17.8 x 19 cm)
Interior dimension of the belt pack only: 12.5” W x 7” H x 7” D (31.7 x 17.8 x 17.8 cm
Combined weight of both the beltpack and the backpack = 5.3 lbs (2.5 kg)
Beltpack weight: 1.8 lbs (0.8 kg)
Backpack weight: 3.5 lbs (1.6 kg) Generally used with the belt pack in place.
Optional Photo Insert for upper compartment (included in deluxe package): 0.9 lbs (0.4 kg)
Other accessory weights are listed in the Product Sheet
YKK RC and RC Fuse zippers. Fabric: 500 D nylon, 210 D nylon, 100 D shadow ripstop nylon, 140 D silver toned nylon, 30D nylon ripstop (rain cover), Ultra Stretch mesh, nylon webbing. EVA foam and CLPE foam
Contact Us: If you have any questions about our products or services, please contact us! We are designers and photographers who value your questions, feedback and experiences.
USA PHONE: 855-757-2727
INTL PHONE: 707-284-9999
1105 N. Dutton Ave., Suite C, Santa Rosa, CA 95401, USA
Risks and challenges
This backpack is extremely complicated to make, and the parts and pieces must fit together correctly to make it work. Although the functionality of the product looks pretty simple when you watch the video, this is only made possible by people correctly sewing together all the individual parts. Backpacks are hand made the old fashioned way, using sewing machines. So the biggest risk is that some small but important detail will be done incorrectly. Our challenge is to ensure production is accurate an the product function properly.
To counter this we plan to have two quality assurance specialists at the factory during the entire production process to verify that the correct materials, cutting, sewing, packing, and shipping methods are used. Simply stated, if there is an issue during production it is corrected before the next step. Our belief is that product quality is more important than the scheduled ship date. We will make sure the product is made correctly, even if it causes a delay.
We are uniquely qualified to make this product and to overcome any obstacles. Although MindShift is a new company, the people involved have been making camera bags and backpacks for over twenty-five years. We will be using the same factory as our sister company Think Tank Photo.
Most importantly, we are making a commitment to you that we will overcome any obstacles that we encounter and deliver the product to you in a timely manner.
We had to make some hard decisions about this pack as it is really loaded with features and weight is a real consideration for the outdoor photographer. While laptops can fit in the outer jacket pocket, it is not padded and you will need to provide a protective sleeve. The rotation180º will just barely fit a 15" macbook pro with a thin sleeve, but easily accepts an iPad or smaller laptop in a padded case. It is a good idea to shove your jacket in front of it to keep it safe. A good option for the iPad is to slide it down into the top of the upper pack between the photo insert and the outer pack wall.
How does the modular lens switch case work? Is this similar to the ThinkTank Photo Lens Changer 75 Pop Down V2.0?
Essentially the Lens Switch Case is similar to the TTP skin cases but a hybrid of several modular products. The top is zippered to keep debris out when bushwhacking, in sand or snow. Because the R180 only has one modular rail, we wanted a very light and versatile single case that works with one hand, would fit most lenses, strobes, or filters and pops down to hold a 70-200 if needed. It has no padding but does have a full rain cover like TTP products. There is an outer pocket for filters, lens cloth, etc. We are currently field testing our prototype and will have the final version completed shortly.
Most of the tripod and camera weight hangs from the shoulder harness. The shock cord is really just holding up the legs to stabilize and keep them from swinging around while you are moving. It attaches horizontally across the lower side of the bag and is not adjustable. I (Jerry Dodrill) have been just lifting up the tripod and tucking in the legs, then clipping in the upper tripod loop and adjusting the straps to carry comfortably. If the legs are extended less you can tuck them in while the straps are clipped in. When not in use the straps tuck into the stretch pockets located on the shoulder straps, so they are always at the ready but not in your way. The straps were designed to work with gloves on and hold a lot of weight. I've been using them while carrying my big Gitzo tripod, RRS head, Sidekick, and 400mm f2.8 lens, which is about 23 pounds! (Unfortunately this lens doesn't fit in the bag). With a bigger lens like 70-200mm, the camera counter-balances the tripod legs and the shock cord isn't as necessary. This is a different way to work in the field. You can even keep the straps attached and keep the camera/tripod tethered to you when working in extreme wind or on uneven surfaces.
You can also use these as Camera Support Straps.
One of the challenges was coming up with a universal strap for clipping in to the tripod. Our strap will fit *most* tripods. You may find a better way to make an attachment point to clip in to your specific tripod model. We trust you will get creative and find your own way to use and customize the pack to suit your specific needs.
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