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The rotation180º backpack lets you access your photography equipment like never before.
The rotation180º backpack lets you access your photography equipment like never before.
318 backers pledged $132,884 to help bring this project to life.

About this project

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$132,884

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The rotation180º professional features something that no other backpack does – an integrated camera waist pack that rotates out of the lower section to the front of the body, allowing instant access (patent pending design). Releasing and rotating the waist pack can be done in seconds, letting you quickly change lenses, filters, or other accessories.

Please download our full product sheet:
  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf

Jerry Dodrill field testing the Rotation180º in Yosemite National Park. (photo: Doug Bush)
Jerry Dodrill field testing the Rotation180º in Yosemite National Park. (photo: Doug Bush)

Traditional backpacks have to be taken off and placed on the ground to fully access your gear. As a photographer this is a significant problem since you are regularly switching equipment during a shoot. Outdoor terrain does not always allow a pack to be put on the ground. At some point this process becomes cumbersome and inhibits your ability to stay in the creative “zone.” The rotation180º professional lets you maintain your creative momentum when working in the field. Since the backpack always stays on your back you can stand right in the river or continue walking, hiking, or climbing, and stay focused on taking pictures. 

Please download our full product sheet:  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf 

FEATURE HIGHLIGHTS

The integrated rotating belt pack can be removed and used alone. The padded waist belt has a small pocket on one side, and rail for our modular lens case on the other side.
The integrated rotating belt pack can be removed and used alone. The padded waist belt has a small pocket on one side, and rail for our modular lens case on the other side.
Rotating beltpack can be configured to hold a wide array of pro size camera equipment. It will hold a pro size camera with up to a 70-200 f2.8 lens attached.
Rotating beltpack can be configured to hold a wide array of pro size camera equipment. It will hold a pro size camera with up to a 70-200 f2.8 lens attached.
The large 17 liter back/top access upper compartment can be used to hold essential non-photo gear.
The large 17 liter back/top access upper compartment can be used to hold essential non-photo gear.
The optional padded camera gear insert (included in both Standard and Deluxe Kickstarter reward packages) holds photo gear up to a 70-200mm lens with body attached and several other lenses.
The optional padded camera gear insert (included in both Standard and Deluxe Kickstarter reward packages) holds photo gear up to a 70-200mm lens with body attached and several other lenses.
When installed, gear in the optional photo insert can be accessed through either the top or back panel.
When installed, gear in the optional photo insert can be accessed through either the top or back panel.
Side zip outer jacket pocket holds layers of clothes including a down jacket. It can accommodate smaller laptops with a user provided protective cover. Pack is shown with optional top pocket which further expands capacity (Included in Pledge #3).
Side zip outer jacket pocket holds layers of clothes including a down jacket. It can accommodate smaller laptops with a user provided protective cover. Pack is shown with optional top pocket which further expands capacity (Included in Pledge #3).
Side hydration pocket accepts bladders up to 3 liters and keeps water separate from other gear.
Side hydration pocket accepts bladders up to 3 liters and keeps water separate from other gear.
There are multiple options for attaching and carrying the tripod, including a multi-purpose removable tripod cup (included) that can also be used for securing a snow shovel.
There are multiple options for attaching and carrying the tripod, including a multi-purpose removable tripod cup (included) that can also be used for securing a snow shovel.
Included as a bonus in the Deluxe pledge package, the Tripod Suspension Kit is an innovative accessory that allows hands-free mobility with your tripod-mounted camera attached to the shoulder harness.
Included as a bonus in the Deluxe pledge package, the Tripod Suspension Kit is an innovative accessory that allows hands-free mobility with your tripod-mounted camera attached to the shoulder harness.
Tripod Suspension Kit details: Tripod connection strap fits most tripods. The adjustable Suspension Straps connect to shoulder harness and tripod strap with burly spring gate hooks. Tripod legs tuck into shock-cord on pack's left side.
Tripod Suspension Kit details: Tripod connection strap fits most tripods. The adjustable Suspension Straps connect to shoulder harness and tripod strap with burly spring gate hooks. Tripod legs tuck into shock-cord on pack's left side.
Full rain covers protect your gear from water and allows the belt pack to be rotated for uninhibited access to camera gear. Small to medium tripods will fit inside the rain cover with legs protruding from a lower port.
Full rain covers protect your gear from water and allows the belt pack to be rotated for uninhibited access to camera gear. Small to medium tripods will fit inside the rain cover with legs protruding from a lower port.

Please download our full product sheet:  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf


REWARDS OVERVIEW

ABOUT US
MindShift LLC is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with Nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

Experience and Quality Assurance
Product designers Mike Sturm and Doug Murdoch already had 14 and 22 years of experience, respectively, designing and producing backpacks and camera bags for major manufacturers when they co-founded Think Tank Photo in 2005. Their expertise and contacts enables us to design, build and deliver the highest quality products in the industry.

Project Status And Manufacturing Plan 
Designing this product has taken two years, and we have taken the following steps:
1. Clear definition of what we wanted to accomplish (which is superior accessibility to one’s gear) 
2. Multiple prototypes. We estimate that fifteen prototypes have been made, many of them made by designer Mike Sturm, in his design studio. 
3. Testing with professional photographers to conceptualize, develop, test, and fine-tune the features of the rotation180º professional backpack. 
4. Choosing the proper materials and construction methods, and getting counter samples from the factory, to the point of final approval.

Our Manufacturing Plan:
1. Finalize all materials, patterns, and specifications (pending right now) 
2. Place the order with our manufacturer for the KickStarter production. 
3. Finalize our quality assurance and control plan specifically for this product.
4. Have two people on site at all times during production to ensure quality. 

Fulfillment Plan: Through KickStarter the products are available to the USA, Canada, EU countries, Norway and Switzerland with free shipping and no tax/ VAT. The anticipated delivery date is Spring 2013 (April or May 2013) For other countries not listed above, the product will be available by Summer 2013. If you are in a country not included in the above, please send us an email and we can answer your questions about availability. USA: we have secured a fulfillment house in California to deliver all orders via ground delivery. Canada: we will be using a distributor in Toronto. EU countries including Switzerland and Norway: We will have one central point of distribution in Germany to all countries through a distributor.       

For more information visit www.mindshiftgear.com

Product testing high on Bear Creek Spire, High Sierra, California
Product testing high on Bear Creek Spire, High Sierra, California

PRODUCT SPECIFICATIONS:

Fit
The Rotation180 has been tested by photographers from petite 5'2" women to 6'4" men. The torso length is 18" (45.7cm). Upper and lower shoulder strap adjustments allow you to fine tune the pack to your size. The belt will fit waists approximately 28" to 48".

Volume
Total 2287 cubic inches or 37.5 liters (without the accessories)
Waist pack volume: 480” (7.87 liters)
Backpack volume (Empty): 1807” (29.63 liters)

Dimensions
Exterior dimensions with outside pockets empty: 13.5” W x 22.5” H x 10.5” D (57 x 27 x 34 cm)
Interior dimension of only the upper compartment: 12” W x 14” H x 8” D (30.5 x 35.5 x 20.3 cm)
Exterior dimension of the belt pack only: 13” W x 7” H x 7.5” D (33 x 17.8 x 19 cm)
Interior dimension of the belt pack only: 12.5” W x 7” H x 7” D (31.7 x 17.8 x 17.8 cm

Weight
Combined weight of both the beltpack and the backpack = 5.3 lbs (2.5 kg)
Beltpack weight: 1.8 lbs (0.8 kg)
Backpack weight: 3.5 lbs (1.6 kg) Generally used with the belt pack in place.
Optional Photo Insert for upper compartment (included in deluxe package): 0.9 lbs (0.4 kg)
Other accessory weights are listed in the Product Sheet

Materials
YKK RC and RC Fuse zippers. Fabric: 500 D nylon, 210 D nylon, 100 D shadow ripstop nylon, 140 D silver toned nylon, 30D nylon ripstop (rain cover), Ultra Stretch mesh, nylon webbing. EVA foam and CLPE foam

Contact Us: If you have any questions about our products or services, please contact us! We are designers and photographers who value your questions, feedback and experiences.

customerservice@mindshiftgear.com
media@mindshiftgear.com
USA PHONE: 855-757-2727
INTL PHONE: 707-284-9999
FAX: 707-527-0808
1105 N. Dutton Ave., Suite C, Santa Rosa, CA 95401, USA

Risks and challenges

This backpack is extremely complicated to make, and the parts and pieces must fit together correctly to make it work. Although the functionality of the product looks pretty simple when you watch the video, this is only made possible by people correctly sewing together all the individual parts. Backpacks are hand made the old fashioned way, using sewing machines. So the biggest risk is that some small but important detail will be done incorrectly. Our challenge is to ensure production is accurate an the product function properly.
To counter this we plan to have two quality assurance specialists at the factory during the entire production process to verify that the correct materials, cutting, sewing, packing, and shipping methods are used. Simply stated, if there is an issue during production it is corrected before the next step. Our belief is that product quality is more important than the scheduled ship date. We will make sure the product is made correctly, even if it causes a delay.
We are uniquely qualified to make this product and to overcome any obstacles. Although MindShift is a new company, the people involved have been making camera bags and backpacks for over twenty-five years. We will be using the same factory as our sister company Think Tank Photo.
Most importantly, we are making a commitment to you that we will overcome any obstacles that we encounter and deliver the product to you in a timely manner.

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Support this project

  1. Select this reward

    Pledge $49 or more About $49

    Pledge #1:
    CONTACT SHEET AND LENS SWITCH CASE:
    ($75 total retail value) You will receive the "Contact Sheet" water proof ground cloth (5' x 3.5') and our modular pop-down Lens Switch Case (can fit up to a 70-200mm f2.8 with hood reversed).
    Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

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    19 backers
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  2. Select this reward

    Pledge $389 or more About $389

    Pledge #2: BASIC PACKAGE - ROTATION180° PROFESSIONAL:
    ($450 total retail value) Includes the rotation180° professional backpack, tripod cup, and rain cover. The removable padded Photo Insert ($59 value) is included as a BONUS at no charge!
    Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

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    Limited 113 backers
    $
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  3. Reward no longer available

    Pledge $495 or more About $495

    Pledge #3: DELUXE PACKAGE - ROTATION180° PROFESSIONAL:
    (Over $600.00 total retail value!) You will receive the rotation180° professional backpack, which includes the tripod cup, rain cover, Photo Insert, as well as extra attachment straps, attachable Top Pocket, Tripod Suspension Kit, and as a BONUS, our Contact Sheet, and Modular Lens Switch Case.
    Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 175 backers
    $
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Funding period

- (30 days)