Funded! This project was successfully funded on January 2, 2013.

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The rotation180º backpack lets you access your photography equipment like never before.

The rotation180º professional features something that no other backpack does – an integrated camera waist pack that rotates out of the lower section to the front of the body, allowing instant access (patent pending design). Releasing and rotating the waist pack can be done in seconds, letting you quickly change lenses, filters, or other accessories.

Please download our full product sheet:
  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf

Jerry Dodrill field testing the Rotation180º in Yosemite National Park. (photo: Doug Bush)
Jerry Dodrill field testing the Rotation180º in Yosemite National Park. (photo: Doug Bush)

Traditional backpacks have to be taken off and placed on the ground to fully access your gear. As a photographer this is a significant problem since you are regularly switching equipment during a shoot. Outdoor terrain does not always allow a pack to be put on the ground. At some point this process becomes cumbersome and inhibits your ability to stay in the creative “zone.” The rotation180º professional lets you maintain your creative momentum when working in the field. Since the backpack always stays on your back you can stand right in the river or continue walking, hiking, or climbing, and stay focused on taking pictures. 

Please download our full product sheet:  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf 

FEATURE HIGHLIGHTS

The integrated rotating belt pack can be removed and used alone. The padded waist belt has a small pocket on one side, and rail for our modular lens case on the other side.
The integrated rotating belt pack can be removed and used alone. The padded waist belt has a small pocket on one side, and rail for our modular lens case on the other side.
Rotating beltpack can be configured to hold a wide array of pro size camera equipment. It will hold a pro size camera with up to a 70-200 f2.8 lens attached.
Rotating beltpack can be configured to hold a wide array of pro size camera equipment. It will hold a pro size camera with up to a 70-200 f2.8 lens attached.
The large 17 liter back/top access upper compartment can be used to hold essential non-photo gear.
The large 17 liter back/top access upper compartment can be used to hold essential non-photo gear.
The optional padded camera gear insert (included in both Standard and Deluxe Kickstarter reward packages) holds photo gear up to a 70-200mm lens with body attached and several other lenses.
The optional padded camera gear insert (included in both Standard and Deluxe Kickstarter reward packages) holds photo gear up to a 70-200mm lens with body attached and several other lenses.
When installed, gear in the optional photo insert can be accessed through either the top or back panel.
When installed, gear in the optional photo insert can be accessed through either the top or back panel.
Side zip outer jacket pocket holds layers of clothes including a down jacket. It can accommodate smaller laptops with a user provided protective cover. Pack is shown with optional top pocket which further expands capacity (Included in Pledge #3).
Side zip outer jacket pocket holds layers of clothes including a down jacket. It can accommodate smaller laptops with a user provided protective cover. Pack is shown with optional top pocket which further expands capacity (Included in Pledge #3).
Side hydration pocket accepts bladders up to 3 liters and keeps water separate from other gear.
Side hydration pocket accepts bladders up to 3 liters and keeps water separate from other gear.
There are multiple options for attaching and carrying the tripod, including a multi-purpose removable tripod cup (included) that can also be used for securing a snow shovel.
There are multiple options for attaching and carrying the tripod, including a multi-purpose removable tripod cup (included) that can also be used for securing a snow shovel.
Included as a bonus in the Deluxe pledge package, the Tripod Suspension Kit is an innovative accessory that allows hands-free mobility with your tripod-mounted camera attached to the shoulder harness.
Included as a bonus in the Deluxe pledge package, the Tripod Suspension Kit is an innovative accessory that allows hands-free mobility with your tripod-mounted camera attached to the shoulder harness.
Tripod Suspension Kit details: Tripod connection strap fits most tripods. The adjustable Suspension Straps connect to shoulder harness and tripod strap with burly spring gate hooks. Tripod legs tuck into shock-cord on pack's left side.
Tripod Suspension Kit details: Tripod connection strap fits most tripods. The adjustable Suspension Straps connect to shoulder harness and tripod strap with burly spring gate hooks. Tripod legs tuck into shock-cord on pack's left side.
Full rain covers protect your gear from water and allows the belt pack to be rotated for uninhibited access to camera gear. Small to medium tripods will fit inside the rain cover with legs protruding from a lower port.
Full rain covers protect your gear from water and allows the belt pack to be rotated for uninhibited access to camera gear. Small to medium tripods will fit inside the rain cover with legs protruding from a lower port.

Please download our full product sheet:  
http://www.mindshiftgear.com/Mindshift_SalesSheet_Web.pdf


REWARDS OVERVIEW

ABOUT US
MindShift LLC is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with Nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

Experience and Quality Assurance
Product designers Mike Sturm and Doug Murdoch already had 14 and 22 years of experience, respectively, designing and producing backpacks and camera bags for major manufacturers when they co-founded Think Tank Photo in 2005. Their expertise and contacts enables us to design, build and deliver the highest quality products in the industry.

Project Status And Manufacturing Plan 
Designing this product has taken two years, and we have taken the following steps:
1. Clear definition of what we wanted to accomplish (which is superior accessibility to one’s gear) 
2. Multiple prototypes. We estimate that fifteen prototypes have been made, many of them made by designer Mike Sturm, in his design studio. 
3. Testing with professional photographers to conceptualize, develop, test, and fine-tune the features of the rotation180º professional backpack. 
4. Choosing the proper materials and construction methods, and getting counter samples from the factory, to the point of final approval.

Our Manufacturing Plan:
1. Finalize all materials, patterns, and specifications (pending right now) 
2. Place the order with our manufacturer for the KickStarter production. 
3. Finalize our quality assurance and control plan specifically for this product.
4. Have two people on site at all times during production to ensure quality. 

Fulfillment Plan: Through KickStarter the products are available to the USA, Canada, EU countries, Norway and Switzerland with free shipping and no tax/ VAT. The anticipated delivery date is Spring 2013 (April or May 2013) For other countries not listed above, the product will be available by Summer 2013. If you are in a country not included in the above, please send us an email and we can answer your questions about availability. USA: we have secured a fulfillment house in California to deliver all orders via ground delivery. Canada: we will be using a distributor in Toronto. EU countries including Switzerland and Norway: We will have one central point of distribution in Germany to all countries through a distributor.       

For more information visit www.mindshiftgear.com

Product testing high on Bear Creek Spire, High Sierra, California
Product testing high on Bear Creek Spire, High Sierra, California

PRODUCT SPECIFICATIONS:

Fit
The Rotation180 has been tested by photographers from petite 5'2" women to 6'4" men. The torso length is 18" (45.7cm). Upper and lower shoulder strap adjustments allow you to fine tune the pack to your size. The belt will fit waists approximately 28" to 48".

Volume
Total 2287 cubic inches or 37.5 liters (without the accessories)
Waist pack volume: 480” (7.87 liters)
Backpack volume (Empty): 1807” (29.63 liters)

Dimensions
Exterior dimensions with outside pockets empty: 13.5” W x 22.5” H x 10.5” D (57 x 27 x 34 cm)
Interior dimension of only the upper compartment: 12” W x 14” H x 8” D (30.5 x 35.5 x 20.3 cm)
Exterior dimension of the belt pack only: 13” W x 7” H x 7.5” D (33 x 17.8 x 19 cm)
Interior dimension of the belt pack only: 12.5” W x 7” H x 7” D (31.7 x 17.8 x 17.8 cm

Weight
Combined weight of both the beltpack and the backpack = 5.3 lbs (2.5 kg)
Beltpack weight: 1.8 lbs (0.8 kg)
Backpack weight: 3.5 lbs (1.6 kg) Generally used with the belt pack in place.
Optional Photo Insert for upper compartment (included in deluxe package): 0.9 lbs (0.4 kg)
Other accessory weights are listed in the Product Sheet

Materials
YKK RC and RC Fuse zippers. Fabric: 500 D nylon, 210 D nylon, 100 D shadow ripstop nylon, 140 D silver toned nylon, 30D nylon ripstop (rain cover), Ultra Stretch mesh, nylon webbing. EVA foam and CLPE foam

Contact Us: If you have any questions about our products or services, please contact us! We are designers and photographers who value your questions, feedback and experiences.

customerservice@mindshiftgear.com
media@mindshiftgear.com
USA PHONE: 855-757-2727
INTL PHONE: 707-284-9999
FAX: 707-527-0808
1105 N. Dutton Ave., Suite C, Santa Rosa, CA 95401, USA

Risks and challenges Learn about accountability on Kickstarter

This backpack is extremely complicated to make, and the parts and pieces must fit together correctly to make it work. Although the functionality of the product looks pretty simple when you watch the video, this is only made possible by people correctly sewing together all the individual parts. Backpacks are hand made the old fashioned way, using sewing machines. So the biggest risk is that some small but important detail will be done incorrectly. Our challenge is to ensure production is accurate an the product function properly.
To counter this we plan to have two quality assurance specialists at the factory during the entire production process to verify that the correct materials, cutting, sewing, packing, and shipping methods are used. Simply stated, if there is an issue during production it is corrected before the next step. Our belief is that product quality is more important than the scheduled ship date. We will make sure the product is made correctly, even if it causes a delay.
We are uniquely qualified to make this product and to overcome any obstacles. Although MindShift is a new company, the people involved have been making camera bags and backpacks for over twenty-five years. We will be using the same factory as our sister company Think Tank Photo.
Most importantly, we are making a commitment to you that we will overcome any obstacles that we encounter and deliver the product to you in a timely manner.

FAQ

  • We had to make some hard decisions about this pack as it is really loaded with features and weight is a real consideration for the outdoor photographer. While laptops can fit in the outer jacket pocket, it is not padded and you will need to provide a protective sleeve. The rotation180º will just barely fit a 15" macbook pro with a thin sleeve, but easily accepts an iPad or smaller laptop in a padded case. It is a good idea to shove your jacket in front of it to keep it safe. A good option for the iPad is to slide it down into the top of the upper pack between the photo insert and the outer pack wall.

    Last updated:
  • Essentially the Lens Switch Case is similar to the TTP skin cases but a hybrid of several modular products. The top is zippered to keep debris out when bushwhacking, in sand or snow. Because the R180 only has one modular rail, we wanted a very light and versatile single case that works with one hand, would fit most lenses, strobes, or filters and pops down to hold a 70-200 if needed. It has no padding but does have a full rain cover like TTP products. There is an outer pocket for filters, lens cloth, etc. We are currently field testing our prototype and will have the final version completed shortly.

    Last updated:
  • Most of the tripod and camera weight hangs from the shoulder harness. The shock cord is really just holding up the legs to stabilize and keep them from swinging around while you are moving. It attaches horizontally across the lower side of the bag and is not adjustable. I (Jerry Dodrill) have been just lifting up the tripod and tucking in the legs, then clipping in the upper tripod loop and adjusting the straps to carry comfortably. If the legs are extended less you can tuck them in while the straps are clipped in. When not in use the straps tuck into the stretch pockets located on the shoulder straps, so they are always at the ready but not in your way. The straps were designed to work with gloves on and hold a lot of weight. I've been using them while carrying my big Gitzo tripod, RRS head, Sidekick, and 400mm f2.8 lens, which is about 23 pounds! (Unfortunately this lens doesn't fit in the bag). With a bigger lens like 70-200mm, the camera counter-balances the tripod legs and the shock cord isn't as necessary. This is a different way to work in the field. You can even keep the straps attached and keep the camera/tripod tethered to you when working in extreme wind or on uneven surfaces.

    You can also use these as Camera Support Straps.

    One of the challenges was coming up with a universal strap for clipping in to the tripod. Our strap will fit *most* tripods. You may find a better way to make an attachment point to clip in to your specific tripod model. We trust you will get creative and find your own way to use and customize the pack to suit your specific needs.

    Last updated:
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  • Pledge $49 or more
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    19 backers

    Pledge #1: CONTACT SHEET AND LENS SWITCH CASE: ($75 total retail value) You will receive the "Contact Sheet" water proof ground cloth (5' x 3.5') and our modular pop-down Lens Switch Case (can fit up to a 70-200mm f2.8 with hood reversed). Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

    Estimated delivery:
  • Pledge $389 or more
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    113 backers Limited (137 left of 250)

    Pledge #2: BASIC PACKAGE - ROTATION180° PROFESSIONAL: ($450 total retail value) Includes the rotation180° professional backpack, tripod cup, and rain cover. The removable padded Photo Insert ($59 value) is included as a BONUS at no charge! Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

    Estimated delivery:
  • Pledge $495 or more
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    175 backers All gone!

    Pledge #3: DELUXE PACKAGE - ROTATION180° PROFESSIONAL: (Over $600.00 total retail value!) You will receive the rotation180° professional backpack, which includes the tripod cup, rain cover, Photo Insert, as well as extra attachment straps, attachable Top Pocket, Tripod Suspension Kit, and as a BONUS, our Contact Sheet, and Modular Lens Switch Case. Through KickStarter the products are ONLY available to the USA, Canada, EU countries, Norway and Switzerland. FREE shipping and no tax/ VAT. We expect the product will be available to other countries in May-July 2013.

    Estimated delivery:
Funding period

- (30 days)