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Help us expand our local, sustainable coffee roastery into a larger production/ retail area and open up a roll-up coffee bar!
129 backers pledged $10,594 to help bring this project to life.
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Muddy Dog Roasting Company Coffee Roastery & Café Expansion project video thumbnail
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$10,594

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Muddy Dog Roasting Company is moving into a larger production and retail space, and we want you to be a part of it!

Who We Are

Since we opened our family-run artisan coffee business in Morrisville, NC in 2006, we've made a lot of progress providing top-quality, locally roasted coffee to our community. We sell our coffee at local farmers markets, to a variety of local restaurants, and out of our roastery; we also ship coffee to customers all over the nation. 

Our coffee roastery is unique in that it utilizes the world's largest all-electric roaster. It has a novel afterburner system that is nearly zero-emission, and uses 94% less energy than conventional roasters. It's this efficiency that enables us to heat it with electricity, resulting in a cleaner tasting roasted coffee.

Our electric coffee roaster
Our electric coffee roaster
Freshly roasted coffee beans
Freshly roasted coffee beans
Coffee roaster
Coffee roaster
Temperature gauge
Temperature gauge
Grinders
Grinders
Sacks of green coffee beans
Sacks of green coffee beans
Selling coffee at the Western Wake Farmers Market
Selling coffee at the Western Wake Farmers Market
Helping customers at the market
Helping customers at the market
Helping more customers at the market
Helping more customers at the market
A beautiful Saturday at the Western Wake Farmers Market in Cary, NC!
A beautiful Saturday at the Western Wake Farmers Market in Cary, NC!

 
In addition to roasting coffee at our shop and chatting it up with (uh, "selling coffee to") our lovely customers at the farmers market, we also get to travel to various coffee-growing regions around the world to source our beans. Although we can't travel to every plantation that we buy coffee from, we try to build relationships with as many as we can. Jim has traveled to coffee farms in places such as Guatemala, Mexico, Costa Rica, Hawaii, Nicaragua, India, and Ethiopia. He meets the owners of the plantations, takes a tour of their facilities, participates in cuppings ("cupping" is basically a fancy way to say "coffee tasting"), and then decides which coffees we want to import and sell. We work hard to source the best green coffee available, direct from growers and certified whenever possible.

Jim cupping coffee in Guatemala
Jim cupping coffee in Guatemala
  
Mexican coffee cherries
Mexican coffee cherries
Jim with coffee trees in Nicaragua
Jim with coffee trees in Nicaragua
Pellegrini family (Jim, Debbie, Emily, and Courtney) at a coffee farm in Costa Rica
Pellegrini family (Jim, Debbie, Emily, and Courtney) at a coffee farm in Costa Rica

The Goal

Now that you know who we are, let's talk about what we're trying to do. Right now, we roast our coffee out of a small shop in Morrisville, NC; however, we're starting to grow too big for our current space. 

Our current (very crowded!) space of operation
Our current (very crowded!) space of operation

 The good news is, we've already bought a larger space right next door to our current location! The only problem is that it's still just an empty building with a dirt floor and unfinished walls.

Empty space that we are going to upfit
Empty space that we are going to upfit


Your support will help us pay for the cost of upfitting the new space in order to get it up and running and receive our Certificate of Occupancy. Upfitting the space would mean creating a larger production area, including a second "green" electric roaster, as well as a larger retail area to help us run our business with greater ease and efficiency. 

After we move into the new space, we then want to convert our existing space into a coffee bar and cupping area. This would be a place for our customers to enjoy fresh coffee and learn more about what each coffee is and where it comes from. 

The Game Plan

So, we already own the larger space! That's a big check mark, but there are still a lot of things to do before we get up and running in the new space. Here's an outline of what we think this project will look like, from start to finish. 

Projected project timeline
Projected project timeline

Your Support

As is the case with any local family business, we rely on YOUR support to help us grow! Your contributions will help us cover the cost of up fitting our new facility so we're able to obtain our Certificate of Occupancy; these costs include plumbing, flooring, electricity/HVAC, insulation, production fixtures, and the relocation of our roaster. 

Even if you can't donate anything at the moment, we would really appreciate if you would help spread the word of our campaign amongst your friends and family. We can't do it without you! 

Rewards

Here are more details about some of the exclusive rewards we're offering:

Cupping

Once we've renovated our existing space into a coffee bar/cupping area (estimated to be complete in May 2015), you and your invited guests will experience a traditional coffee cupping with Jim, learning how to observe and distinguish between the flavor profiles and aromas of variety of specialty brewed coffees. If you are receiving this award, we'll contact you to plan a date/time that works best for you. 

Chickenwire 

 Chickenwire (http://www.chickenwirenc.com) is a Triangle (NC) region pop-up dinner organized by the chef /owner of Little Hen Restaurant, a farm-to-table restaurant in Holly Springs NC. This approximately bi-monthly event brings together several top chefs who prepare an eclectic menu of their choosing, which is then presented to diners in unusual venues which remain secret until the day before the event. Muddy Dog Roasting Company provides the coffee service for the events, and we often contribute unusual, off-menu offerings, too, such as coffee sodas, or coffee rubs the chefs use on braised meats, etc. At the $350 contribution level, you will receive two tickets to a Chickenwire event at a future date that you are able to attend. At the $2500 level you will receive 8 tickets – an entire table – for you and 7 other guests of your choosing, also at a future date that you are able to attend. 

Origin Trip 

Details of this reward are very much “To Be Determined”, but the basic idea is that you (the reward winner) and a guest of your choosing will meet us at a Central American coffee origin, e.g., Costa Rica (getting yourself to origin is NOT included in the reward). We will pick you up from the designated airport, and embark on a four-day coffee tour of regional coffee farms. In-country transportation, meals, and lodging are included for those four days and three nights. We will drop you off at the airport, or you are free to arrange your own transport and continue to explore the origin at your expense. The details of this trip will be discussed in detail with the reward winner(s). This trip may take several months to arrange.

Risks and challenges

Challenges associated with our project are more associated with timeline than with any technical aspect of the project. The buildout of the new space, and the renovation of the existing roastery follow well-defined norms for facilities of this type, and we have excellent estimates of all the planning, engineering, construction and costs associated with such a project.

The primary risk is managing a construction project and a busy business simultaneously. We are a working roastery, with existing customers and retail channels. We will need to fulfill orders from our existing infrastructure while managing a construction project. Because the new space is separate from the existing space, most of the buildout can occur without disrupting the existing business, but if conflicting requirements require a choice between meeting the needs of the existing business, and building out the new space, the existing business must be a higher priority. We have scheduled the project so that operational impact is minimized by making sure that roaster relocation occurs after the busy Christmas season.

Starting up a new cafe in the renovated existing space also involves some risks of a financial nature. We will manage those risks by focusing on coffee only (as opposed to a comprehensive food menu), which minimizes star up costs. We will also leverage labor between the roastery and the cafe, adjusting cafe hours as necessary to meet demand.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Thank you! For your support, your name will be mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine!

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    3 backers
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  2. Select this reward

    Pledge $10 or more About $10

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet

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    Ships to Only United States
    1 backer
    $

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  3. Select this reward

    Pledge $25 or more About $25

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - 8 oz bag of our Limited Edition Kickstarter Coffee Blend! (Kickstarter Blend will ONLY be available to our Kickstarter backers.)

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    Estimated delivery
    Ships to Only United States
    21 backers
    $

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    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge $40 or more About $40

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - 8 oz bag of our Limited Edition Kickstarter Coffee Blend. (Kickstarter Blend will ONLY be available to our Kickstarter backers.)
    - 8 oz bag of our Limited Edition St. Benedict Coffee Blend. The St. Benedict's Blend is one that we do especially for our friends at Haw River Farmhouse Ales for their special St. Benedict's Breakfast Dubbel, a Belgian-style coffee beer. We have never offered this particular coffee for sale, and ONLY Kickstarter backers will be able to taste this blend.

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    Ships to Only United States
    29 backers
    $

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    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge $50 or more About $50

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. T-shirt from TS Designs, a North Carolina company that makes T-shirts from NC cotton.

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    Estimated delivery
    Ships to Only United States
    Limited 6 backers
    $

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    It's a way to bring creative projects to life.

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  6. Select this reward

    Pledge $60 or more About $60

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - 8 oz bag of our Limited Edition Kickstarter Coffee Blend. (Kickstarter Blend will ONLY be available to our Kickstarter backers.)
    - 8 oz bag of our Limited Edition St. Benedict Coffee Blend. The St. Benedict's Blend is one that we do especially for our friends at Haw River Farmhouse Ales for their special St. Benedict's Breakfast Dubbel, a Belgian-style coffee beer. We have never offered this particular coffee for sale, and ONLY Kickstarter backers will be able to taste this blend.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 13 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $75 or more About $75

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. t-shirt
    - 8 oz bag of our Limited Edition Kickstarter Coffee Blend. (Kickstarter Blend will ONLY be available to our Kickstarter backers.)
    - 8 oz bag of our Limited Edition St. Benedict Coffee Blend. The St. Benedict's Blend is one that we do especially for our friends at Haw River Farmhouse Ales for their special St. Benedict's Breakfast Dubbel, a Belgian-style coffee beer. We have never offered this particular coffee for sale, and ONLY Kickstarter backers will be able to taste this blend.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 23 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $150 or more About $150

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - Free three-month subscription to our Coffee of the Month club! (16 oz bag of coffee shipped to you the first week of the month)

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    Estimated delivery
    Ships to Only United States
    Limited 8 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $350 or more About $350

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - 2 tickets to an exclusive Chicken Wire dinner! (See more info in project description)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - Free six-month subscription to our Coffee of the Month club! (16 oz bag of coffee shipped to you the first week of the month)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - Free nine-month subscription to our Coffee of the Month club! (16 oz bag of coffee shipped to you the first week of the month)
    - VIP cupping session for up to 8 people at Muddy Dog Roasting Company!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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    Kickstarter is not a store.

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  12. Select this reward

    Pledge $5,000 or more About $5,000

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - 8 oz bag of our Limited Edition Kickstarter Coffee Blend. (Kickstarter Blend will ONLY be available to our Kickstarter backers.)
    - 8 oz bag of our Limited Edition St. Benedict Coffee Blend. The St. Benedict's Blend is one that we do especially for our friends at Haw River Farmhouse Ales for their special St. Benedict's Breakfast Dubbel, a Belgian-style coffee beer. We have never offered this particular coffee for sale, and ONLY Kickstarter backers will be able to taste this blend.- VIP cupping session for up to 10 people at Muddy Dog Roasting Company!
    - Exclusive four-day origin coffee trip- you and one guest will join Jim on a trip to a Central American coffee plantation, where you will embark on a four-day coffee tour of regional coffee farms. In-country transportation, meals, and lodging are included for those four days and three nights. (Note: transportation to and from origin country is NOT included in the reward). The details of this trip will be discussed in detail with the reward winner(s). (See more info in project description)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Reward no longer available

    Pledge $100 or more About $100

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - VIP cupping session for up to 8 people at Muddy Dog Roasting Company!

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 10 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  14. Reward no longer available

    Pledge $2,500 or more About $2,500

    - Your name mentioned as a donor on our website, as well as in a full-page Muddy Dog Roasting Co. advertisement in Roast magazine. You'll also receive a copy of the magazine.
    - Muddy Dog Roasting Co. magnet
    - Muddy Dog Roasting Co. travel mug
    - Muddy Dog Roasting Co. T-shirt from TS Designs
    - Free ONE YEAR subscription to our Coffee of the Month club! (16 oz bag of coffee shipped to you the first week of the month)
    - VIP cupping session for up to 10 people at Muddy Dog Roasting Company!
    - 8 tickets to an exclusive Chicken Wire dinner! (See more info in project description)

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $

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Funding period

- (30 days)