Lessons learnt, a big thank you and some information if you are thinking about starting out!
So, it has been a long journey to here. We have learnt so much in creating Nifty, and I hope that you, in following our progress, have also had a chance to see some of the difficulties and complexities inherent to creating a hardware startup. In the almost two years since we ran our campaign Kickstarter has changed a lot - hardware startups like Nifty have come to the fore and makers everywhere have a chance, like never before, to put forward their ideas, good or bad, to be judged, backed and ultimately brought to fruition. Some fail, but many succeed and go on to create innovations that make all of our lives better, easier or more fun.
I recently did a presentation, at the Tech Chill Baltic's conference, on success and failure in crowd funding and what we learnt on our journey, which you can see here:
To bring you guys up to date with where we are today, we are now formally distributed into 40+ countries, and sell directly into over 100. We are sold throughout EMEA via the Apple online store and have been hugely excited by the introduction of 128GB microSD cards from SanDisk which promises to continue to push the format and limits of small package storage.
Testing for our newest MacBook Retina 15" MiniDrive model has almost been concluded as well, and should be ready very shortly. This will be compatible for any MacBook Retina 15" model bought new from October 2013 onwards.
To get yours as soon as it is ready, you can sign up to be notified here: http://bit.ly/1fUAEik
If anyone is still missing their MiniDrive, or has had problems with an early version of the MiniDrive, we have now got our customer response times down to 24 hours, and our customer service team would love to hear from you, good or bad, so that we may continue to build and develop the MiniDrive and make sure you have got everything that you were promised all that time ago: firstname.lastname@example.org. We also monitor all comments on Kickstarter, and while we do not comment in the thread, we always strive to email anyone directly with regards to their issues and comments.
We are very happy to be able to offer all of you, as a small gesture of thanks for all your support, patience and feedback, a backer discount of 20% on all MiniDrives sold on our website (www.theniftyminidrive.com), coupon code: Kickstarter (valid for 2 weeks from post). We are also proud to announce that we will be shortly supporting French, German, Spanish, Russian, Chinese & Japanese on our website.
Looking to the future, we are proud and excited to tell you that we will be shortly launching a new product, one which we are sure will be a world first, and we believe will continue to push forwards how storage is utilized. Stay tuned on our Facebook and Twitter: www.facebook.com/TheNiftyMiniDrive, www.twitter.com/niftyminidrive
Lastly, we thought that it might be of interest to some of you what systems we use for the various stages of our supply and manufacturing chain, especially if you are thinking of doing your own hardware startup or are recently starting out:
- Brainstorming: Free Mind (http://freemind.sourceforge.net/wiki/index.php/Main_Page)
- Manufacturing: Hon Hai Technology Group (www.foxconn.com)
- Manufacturing design: DCA Design International (www.dca-design.com)
- External Quality Control: VTrust (www.v-trust.com)
- Online sales: Shopify (www.shopify.com)
- Accounting: Xero (www.xero.com)
- Receipts & expenses: Receipt Bank (www.receipt-bank.com)
- Stock management: Trade Gecko (www.tradegecko.com)
- EU logistics: i-Fulfilment (www.i-fulfilment.co.uk)
- US/ROW logistics: Fulfillrite (www.fulfillrite.com)
- Asian logistics: Red Hare (www.redhareltd.com)
Once again, thank you from the bottom of our hearts. You guys have been awesome and this has been one completely unforgettable journey.
All the best, and see you soon!
Piers, Steve & the Nifty Team
P.S. For a bit of fun, our graphic designer Mark did a cool little project the other week, which we thought you guys might enjoy: