We help Great New Metal (GNM) bands succeed by
creating a buzz around up and coming acts, growing their audience, and helping
them to monetize that new fan base by selling a single exclusive licensed
signature GNM t-shirt. Unlike so much of
what’s on the metal web, GNM is not a place for haters because we only focus on
great music from across all sub-genres so there's something for every metal
Our featured writers, we call them “authorities”, create their own brands of metal based on the types of bands they recommend. Every month each of the eight authorities names a Featured “Seal of Approval Winner (SOAW)” During that month, we produce daily updated content covering the SOAW as if its’ members were already celebrities. Each story includes an opportunity for fans to buy merchandise through our partnership with IndieMerch, one of the largest music merchandising companies in the world.
In return the SOAW grants us a single exclusive license to produce a band t-shirt. Our signature designers work with the band to create a unique shirt with compelling art. Since it’s an exclusive licensed design we’re not competing with the band or label’s own merchandising efforts. We send checks to bands and never ask them for any money in return. We are also open to negotiating sales of a band’s existing inventory on an affiliate fee basis.
New Metal will give bands that push that they need, that initial kickstart
to get some recognition and then hopefully they will take that ball and run
with it, and play shows and sell merch and get signed."
– Paul Waggoner, Lead Guitarist, Between the Buried and Me
Merchandising is the last
dependable revenue source for up and coming bands who can’t yet demand high
concert guarantees. The passion that
metal fans show for wearing t-shirts from their favorite bands makes this small
part of the music industry a perfect test case for the Great New concept which
we eventually see expanding into other genres like hip-hop, country, and pop
In summary, we believe there are more great bands making more great music now than ever in an environment where it has become increasingly difficult to survive. We believe we can help great artists succeed and thrive when we create a buzz around these musicians and their music and use that buzz to generate a revenue stream for them and for us. Please help us help bands, fans, and the music scene grow!
- (30 days)