About this project
How it all started
It all started around 6 years ago when we moved to our new house and finally got a chance to entertain our friends and family. We held many dinner parties serving Uzbek food to groups of up to 30-40 people (friends, friends of friends, people from different ethnic backgrounds). Each and every time, we got the same compliments ….and the same question: We are addicted to your Plov. Why don't you open your own restaurant? Another crucial moment was the day we were driving and heard Jonathan Gold (Food critic for the LA times, KCRW and the first food reviewer to win a Pulitzer Prize) on the radio talking about Uzbek food and saying about his love for plov, “the grandfather of all pilafs". He bemoaned the fact that there was no longer any Uzbek restaurant in Los Angeles and that Los Angeles needs one.
So as an Uzbek family we decided to open our restaurant !!!
In Uzbekistan food has this magic flavor. What we are trying to do is to bring this flavor to LA using only the best meats, organic vegetables and special rice (which is the closest to Uzbek rice we can find in the US). It is the freshness and quality of our produce, combined with our authentic know-how that has made our food such a hit with friends…. and it is this same authentic, delicious experience we want to offer at Samarkand café.
We have a amazing chef, Habiba Musaeva. She has been working in the food industry for more than15 years in Uzbekistan and today in Los Angeles. She will bring all her long experience and her unique "savoir faire" in Uzbek cooking at Samarkand Cafe.
We need your help to raise $18,000.
We have found a great location and we need your help! We are extremely excited about opening the first Uzbek restaurant in Downtown Los Angeles!
Even though our goal is $18,000, of course we are looking to raise as much money as we possibly can. We ask you to please encourage your friends and family to donate.
Everything from remodelling, kitchen equipment and legal fees to glasses, napkins, plates ...will benefit from your contribution
The goal of $18,000 is an all-or-nothing proposition; if we don’t reach this goal, we won’t receive any of the money. But on the other hand, if we do reach or, better, exceed the goal, you all get cool rewards, and we can get started with the remodel. So, be a part of the dream!
This can only be possible with your support.Thank you so much and we can’t wait to see you all at the grand opening of our new restaurant !!!
Thank you so much for your support!!!
Firuza and Dan
We have some amazing friends who made this Kickstarter page possible. We would especially like to thank our filming crew who shot, directed and edited our video, William Arias for the photos, and everyone who contributed to our Kickstarter: Zebiniso Musaeva, Habiba Musaeva, Mubina Negmatova, Sukhrob Musaev, Colin Keaveney, Anna Danielan and Antonio Idini. Also thanks to all of our wonderful friends who have been extremely supportive in every step of this process. Thank you for being the best ingredients that we have.
For more information and to stay updated, please visit our website www.samarkandcafe.com, and "like us" on facebook (www.facebook.com/samarkandcafelosangeles) and follow us on twitter (twitter.com/SamarkandCafe).
Risks and challenges
New restaurants businesses have always been risky but 6 years of "pop up" events have allowed us to test the Uzbek food concept and build a strong following. Although we will be competing in a heavily populated industry, we have the distinct advantage of being the first Uzbek restaurant in Los Angeles.
Opening a restaurant always comes with challenges: construction permits, licences, and of course finances. We need to raise $120,000 to open our restaurant this SPRING. Our Kickstarter goal of $18,000 will represent 15% of the initial capital. The other 75% is coming from private investors, family and the community bank.
We already are in serious talks with Grand Central Market in Downtown LA who have shown a lot of interest in our project and who have now asked us for a financial commitment in order to secure a commercial space.
No matter what happens, we are committed to getting this restaurant up and running. Your help and support will speed us on the road to achieving this goal.Learn about accountability on Kickstarter
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