My clothes make women feel glamourous, powerful, sophisticated and alluring. When women wear Rachael Reichert designs, they are transformed into radiant creatures with infinite confidence, for whom the world bends. These clothes empower women and encourage a culture of looking beautiful and feeling beautiful. It is especially poignant to produce these clothes in Ithaca, where there are fewer fashion alternatives than in the large cities. By having local women wear my clothes around town and by having fashion shows and events, I am doing my part to make the city more fun, exciting and glamourous. My outfits are also a chic, upscale, alternative to the usual, casual, eco clothing. They are for women of the world, wanting to dress ethically, but not wanting to sacrifice their style.
After the Success of my black and white, luxury, organic, fashion collection last year, I intend to evolve the aesthetic and follow up with a collection of chic, black, white and red, luxury, organic outfits. This collection will contain more outfits than the last and include handbags and necklaces. Each item in the collection is ethically made in my studio and is a unique, one of a kind piece. The fabrics used are mostly organic or vintage and most of the trimmings are vintage as well. The culmination of this project will be a fashion event, showcasing my clothes, that will take place later this year, in Ithaca NY.
The majority of the money received through this campaign will go towards buying fabric. The fabrics I use most commonly are organic cotton and hemp silk. Also, the funding will help me be able to work on this collection full time. The rest of the funds will go towards the promotions and fees of the fashion event I will be organizing.
If I am overfunded enough I will be able to create more of my designs. Some funds will also be put towards a new website that is easier to use and update and will interact with my preexisting Etsy shop.
This is my third collection to date, and with every piece I make, my fashion design and construction skills improve exponentially. I have been sewing since I was a child, but it wasn't till high school that I realized fashion was what I wanted to pursue as a career. At that time, I was making duct tape clothes, showing them in local galleries, selling duct tape wallets and purses in local shops, and taking on commissions for duct tape garments. I've come a long way since then. Studying fashion at Central Saint Martins in London and working in the fashion industry, refined and developed my skills and I am now confident enough to sew luxurious, sophisticated, clothing out of fine fabrics. Now I'm 100% committed to making my fashion label become my full time career.
Funding this project is not just helping me create a fashion collection, it is investing in the future of the Rachael Reichert label, empowering women to dress ethically and glamorously.
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