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£423 pledged of £3,500 goal
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By Pasture
£423 pledged of £3,500 goal
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About

What is Pasture? 

Cover spread from Pasture Issue 0
Cover spread from Pasture Issue 0

Pasture launched in late 2016 as a magazine to document what goes on behind a plate of food. Issue 0 is now sold worldwide and we are ready to go to print with the second issue and we need your help.

Fabrique Bakery spread from Pasture Issue 0
Fabrique Bakery spread from Pasture Issue 0

We are independent, currently free from advertising (which allows our voice to be open-minded and honest) and run Pasture as a hobby/passion project between our day jobs. We need a little help to reach our goal of printing this year's issue and going digital.

One year on from launch, we are sold globally, with our remaining copies to launch in the USA/Canada very soon, it's an exciting time for Pasture as we grow organically. We have a new website to launch in December, which will become our more regular hub for food and drink content but in bite-sized chunks, with new events for 2018, films and planned release of our annual publication late each year.

Little Beef spread from Pasture Issue 0
Little Beef spread from Pasture Issue 0

 

Salt spread from Pasture Issue 0
Salt spread from Pasture Issue 0

Pasture issue 1 will go to print and launch in-time for Christmas if we get fully funded, ready for those Christmas stockings and food comas on the sofa that are most definitely going to happen...

Kew Gardens spread from Pasture Issue 0
Kew Gardens spread from Pasture Issue 0

 

Why Kickstarter? 

We are independent and magazine publishing is expensive. It gives us a great platform to live in the analogue world helping to create a new norm, where food transparency is standard and we become more connected to what we eat. The money raised will go towards publishing this year's issue just in time for Christmas.

Little Beef spread from Pasture Issue 0
Little Beef spread from Pasture Issue 0

Our current issue on sale

Issue 0 now on sale
Issue 0 now on sale

 

Local & Seasonal: On the menu is 144 pages of Ingredients, Waste, The Chef, Pinch Pottery, Bread, Seasoning, Pausing, Beer, Garden Recipes, Beef, History, Mushrooms, interviews with 64 degrees, Silo, Brooklyn Beer, Halen Mon and recipes from Anna Jones, Newton & Pott + more.

 

Brooklyn Beer  spread from Pasture Issue 0
Brooklyn Beer spread from Pasture Issue 0

Social Media

Follow us on instagram @read_pasture

Pasture Instagram
Pasture Instagram

 

Press

 

Press reaction to Issue 0
Press reaction to Issue 0
Press reaction to Issue 0
Press reaction to Issue 0

 

                           

The next issue (where the money goes)

The Senses: Nathan Outlaw discusses the UK's fish supply, a visit to a winery in the offseason, what hunger feels like up a mountain, a trip to Dan Barber's Blue Hill farm, the process of coffee making, soil, grains, countryside retreats, chardonnay wine, China Town, opening up a restaurant, Japanese produce in English soil, mixing art with food in Amsterdam, rooftop smoking in Barcelona and more.

Here are some teasers...

  

Fish with Nathan Outlaw photographed by Georgie Owen
Fish with Nathan Outlaw photographed by Georgie Owen

 

Fish with Nathan Outlaw photographed by Georgie Owen
Fish with Nathan Outlaw photographed by Georgie Owen

 

Roberto/Sweet Wine photographed by Liz Seabrook
Roberto/Sweet Wine photographed by Liz Seabrook

 

Hunger photographed by Gui Seiz
Hunger photographed by Gui Seiz

 

Marram Grass photographed by Leo Williams
Marram Grass photographed by Leo Williams

 

Sneak peak of some branding changes for winter
Sneak peak of some branding changes for winter

 

China Town photographed by Cynthia Trinh
China Town photographed by Cynthia Trinh

  

The Pig photographed by Cara Dawson
The Pig photographed by Cara Dawson

 

 

RIJKS photographed by Renee Kemps
RIJKS photographed by Renee Kemps

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The Money

Farms visited, kitchens emptied, questions asked and stories told - the content is ready for print. We have the paper, it's called Munken and comes from Sweden, kindly supported by the wonderful team at GF Smith but we need your help to print.

The £3,500 goes entirely into printing. Anything extra will go towards online content and our events next year.

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A3 digital prints will be printed on Elephant Natural 170gsm on a limited run of 100.

A2 prints will be high-end digital prints from SureColor SC-P7000 on a quality matt stock. 

A3 digital print on offer
A3 digital print on offer

 

Choice of 3 (please note upon backing)
Choice of 3 (please note upon backing)

 

A2 digital print (cover image by Liz Seabrook)
A2 digital print (cover image by Liz Seabrook)

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The Specs

Pasture is printed by award-winning printers Buxton Press in the UK.

We print on premium GF Smith Munken paper.

144 pages filled with beautiful photography, short and long-form writing, interviews and more.

Extras

We like to make films (like the one below) and other fun content so anything over our goal will go towards more things like this.

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The Team

My name is Samuel Moppett, an art director by day, pretend food journalist by night and I founded Pasture as a passion project for my love of food and 29 years of disregard to caring what goes into my body.

I simply wanted to ask questions about what actually happens before a plate of food arrives in front of us, focussing on the people, the produce and the environment.

I have an amazing global team of contributors and a great bunch of friends in London who help shape Pasture. Pasture would not exist without the creative minds of Cara Dawson, Tasha Thomas, Blue Bushell and Mat Wardle.

That's me above...
That's me above...

Thank you for reading and please be a part of Pasture and help support us, whilst finding out about where your food is from.

Samuel and Pasture 

 

 

Risks and challenges

The risk is we cannot go to print if we do not get fully funded. If we do then we will be in print read for your Christmas stockings.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £1 or more About $1.32

    For luck

    We will email you a BIG thank-you

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  2. Select this reward

    Pledge £5 or more About $7

    For more luck

    A limited edition Pasture A5 poster that you can stick anywhere you please to show your support

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  3. Select this reward

    Pledge £10 or more About $13

    Early Bird Special

    The brand new Pasture Issue 1

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    9 backers
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  4. Select this reward

    Pledge £20 or more About $26

    Starter

    Our inaugural issue
    The brand new Pasture Issue 1
    Your name on the thank-you page in print

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    4 backers
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  5. Select this reward

    Pledge £32 or more About $42

    Wholesale/Stockist (5 copies)

    X5 Pasture Issue 1

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    2 backers
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  6. Select this reward

    Pledge £40 or more About $53

    Main

    Our inaugural issue
    The brand new Pasture Issue 1
    Your name on the thank-you page in print
    A limited edition a3 Digital print

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  7. Select this reward

    Pledge £75 or more About $99

    Desert

    Our inaugural issue
    The brand new Pasture Issue 1
    A2 digital print of (Choice of 3 photographs, message for details)
    Your name on the thank-you page in print

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  8. Select this reward

    Pledge £75 or more About $99

    Wholesale/Stockist (10 copies)

    X10 Pasture Issue 1

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  9. Select this reward

    Pledge £100 or more About $132

    Pasture shoot

    Our inaugural issue
    The brand new Pasture Issue 1
    Come with us on a shoot in 2018 (UK only), see what happens behind the scenes
    Your name on the thank-you page in print

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  10. Select this reward

    Pledge £120 or more About $158

    Wholesale/Stockist (20 copies)

    X20 Pasture Issue 1

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  11. Select this reward

    Pledge £150 or more About $198

    Founding supporter Pasture Set

    Our inaugural issue
    The brand new Pasture Issue 1
    Your name on the thank-you page in print
    A limited edition a3 Digital print poster
    A2 digital print of Issue 0 cover shot
    A2 digital print (choice of 3 photographs, message for choice)
    Your name on the thank-you page in print

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  12. Select this reward

    Pledge £5,000 or more About $6,603

    A film

    Our inaugural issue
    The brand new Pasture Issue 1
    A film directed and produced by Pasture (max 3 minute) Price includes Edit and Post (message for details)

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Funding period

- (15 days)