What is NANA?NANA is a comfort food and craft cafe hosted by lovely older ladies from the local area. We're serving up traditional, home-cooked favourites all at a reasonable price. Think dippy egg and soldiers, massive sandwiches, hearty soups and dangerous amounts of tea and cake.
Over half of people aged over 65 in the UK say they feel lonely. We hate the thought of people being stuck indoors with no one to talk to and nothing to do. This is when we thought - why not give retired ladies a reason to get out of the house and put all those years worth of nurturing and chat to good use?
We work with older ladies who are over 65 and looking for something to do with their free time. They work one shift a week in the cafe, taking food orders, chatting with customers and entertaining kids while their parents get a moment to eat their food!
Since December 2012 we've been trialing the concept in our local pub (which is normally shut in the day). We poured over 2,000 cups of tea, had over 15 NANAs involved and received some great feedback.
The main thing that kept popping up when talking to NANAs and customers is that we need a home of our own. We're really grateful for the opportunity to get ourselves started, but now we want to take it up a gear by opening longer hours and on weekends in a space that's our own.
Our new home
After months of searching for the right space, we came across this little beauty! We've taken on a lease of on old public toilet on one of the high streets in Clapton, Hackney. It's a real project - it hasn't been open for over 20 years and with the help of the Clapton Improvement Society, we're turning it into a pretty sweet utility style space with a roof garden. We'll also keep the toilets open for public use whenever we're open.
Here are a few sneaky peaks of the building...
What we plan to do
We want to use the money to pay for the fit out the building. At the moment, the team of builders working for the Clapton Improvement Society are taking care of the structural side of things, but it's our job to make the space look inviting and not like a public toilet!
We need to install a commercial kitchen, bar, tables, chairs and lighting. We're going to stick to the buildings original utility style by tiling the walls and reuse as much of the existing features as possible. We're also making a roof garden so we'll need money for outdoor tables, chairs and big umbrellas.
There are a range of sweet prizes to choose from, all at prices to suit every pocket. Alongside the prize you choose, we're going to make a massive NANA supporters poster by illustrating the name of everyone who gave money. This will hang in the new NANA cafe so everyone can see how lovely you are!
Thank you email or handwritten thank you card - £10 - £15
Team NANA will write a lovely little email or thank you card to tell you how much we love you for giving us your support.
NANA 'old sayings' tea towels - SOLD OUT!!!
Check out our brilliant tea towels! We asked seriously talented and up and coming designers Rose Forshall, Rob Lowe, Marcus Walters, Hazel Nicholls and Marcus Oakley to illustrate a different old saying. They're screenprinted in the UK on the high quality cotton. A massive thank you to them all for their time and talent - I think you'll agree they're pretty impressive!
NEW! Handmade NANA bobble hats!! - £35 for pot luck, £40 for bespoke
Get your heads in one of our lovely NANA bobble hats - lovingly crafted by NANA Eileen, Margaret, Cathleen and Penny. We'll send you a random hat for £35, or upgrade and choose two colours of wool and they'll make you a bespoke hat for £40.
Afternoon tea for two at NANA - £50
Come down to our new NANA cafe and sample some of our delicious homemade sandwiches, scones, cakes and tea.
Sponsor a chair - £75
Want to make sure you've always got a seat at NANA? Why not sponsor a chair and we'll put a laser etched plaque on the back of it with your name or company.
Supporter Supper Club - £100
We thought it would be a great idea to get the lovely people who have supported us with a £100 donation together under our new roof for an evening of spectacular food, drink and chat. Expect a pretty incredible menu from our resident chef and some outstanding service from the NANAs themselves.
NANA super spread for 20 people - £500
Bring yourself and 19 of your friends or colleagues down to NANA for a veritable feast of old school treats. Alternatively we can deliver the goodness to your office or home, providing you're in the London area.
We have a menu put together but we can discuss afterwards to make sure we're catering for all your dietary requirements.
Super supporter - £1000
For all those incredibly generous people out there - this is the prize for you! You'll be invited to the launch party where there you'll meet Team NANA and all the other people that have helped put this together. We'll also ply you with drinks and treats throughout the night.
We'll send you a pack of five tea towels, put your name on a chair, and invite you along to the Supporters Supper Club. Also, we'd want to stay in touch and invite you to events we'll be hosting at NANA.
Risks and challenges
There are obviously quite a few risks with starting a food business, but we truly believe that we have the best chance at really making this a success in Clapton. I think by doing the pop up over the last six months we really have learnt a lot about how it works best and have tweaked the concept as and when needed.
We also know a lot of great people who have given their time and expertise for free who will be willing to get stuck in to making this happen, so we're not totally on our own!
It would be brilliant if you could share this campaign with your friends and networks. We're doing our best to get this out as far and wide as possible, but with your help who knows how far the NANA love can spread!
For more info check out our website - www.wearenana.com, Facebook and Twitter.
Thank you for taking the time to read through our campaign. Can't wait to see you all down the new space soon!Learn about accountability on Kickstarter
- (32 days)