13:24 - A Dark Thriller - 2016 Update
It's been three years since each of you contributed to enable the publication of 13:24 - a unique, survivor-driven outreach intended to deepen public awareness of crimes against children and of the lingering impacts of PTSD. Since my last update, there have been many ups and downs as I worked diligently to get my message in the hands of the public. Along the way, I've had amazing opportunities to ignite conversations about child abuse and PTSD with tens of thousands of people through articles, interviews, and features in print magazine, national and local radio programs, and on high-traffic online forums. Honored with a starred review in Publishers Weekly's Best Books annual special issue, 13:24 is now shelved in libraries from Helena, Montana to Zürich, Switzerland.
While I am awed by these accomplishments, I have always believed that the strongest influence I can wield is by getting 13:24 into the hands of crime fiction fans. In June of this year, that tantalizing prospect became a reality with the debut of a new branding concept.
Since introducing the new cover, the project has literally taken on a life of its own. The Kindle edition of 13:24 has been in the top ten of Amazon's Best Seller list in the Child Abuse category for more than eight weeks and was one of the "Most Wished For" titles in the category for August 2016.
In addition, 13:24 has been among the top ten best selling titles in Amazon's Vigilante Justice Thriller's category, with more than eight consecutive weeks on this list since the beginning of June 2016.
During this period, the 13:24 Kindle e-book has been downloaded thousands of times. Most excitingly, through Amazon's Kindle Unlimited program, which allows subscribers to read an unlimited number of electronic books for a flat monthly fee, more than 625,000 pages of 13:24 were read during the months of June, July and August 2016 combined.
This success has provided the means to enable more than a dozen ongoing, self-funding advertising campaigns. Directly targeting fiction book buyers and members of the Kindle Unlimited subscription program, advertising for 13:24 now exceeds 1 million impressions per month. These ads have proven highly effective: between June and August 2016, eBook downloads of 13:24 increased by approximately 300%! Most importantly, these ads pay for themselves, making the outreach self-sustaining and capable of funding its own growth. Already, outreach funded by paid downloads of the novel has exceeded the total funds raised during the Kickstarter campaign.
On the anniversary of the successful funding of this Kickstarter project, I want to again thank everyone who contributed to the success of 13:24.
M. Dolon Hickmon