About this project
“If you do it right, it will last forever.” ─ Lella and Massimo Vignelli
2017 marks the 10 year anniversary of the original publication of Vignelli: From A to Z. This important work has been out of print and largely unavailable for years. We realize the importance of making the book available, once again, to the design community and beyond. A to Z is based on a series of Massimo's lectures, over the course of 10 years, at the School of Design and Architecture at Harvard University.
This campaign supports a limited reprint of the original, 196 page Vignelli: From A to Z. This community based initiative will also support the printing of 100 limited edition slip-case versions of the volume.
RIT Press developed this community initiative to make the book available to Vignelli followers and designers around the world. We look forward to partnering with you on this project to honor the legacy of Lella and Massimo Vignelli.
“Design is a marvelous mission. Go out, spread the word. It is your turn now.” ─ Massimo Vignelli
Vignelli: From A to Z is an first-hand look at the refined work of the modernist masters, Massimo and Lella Vignelli. This book encompasses their most iconic work from the 20th century including the NYC Subway maps, the Bloomingdale's department store logo, and famous furniture, book and clothing design.
Vignelli's book takes readers on a design journey recognized by the 21 letters of the Italian alphabet. Readers can jump from fashion to typography to architecture. Vignelli: From A to Z is designed to be read as independent lessons that reach far beyond design.
Abundant in imagery, Vignelli: From A to Z, can be considered a "brag book" of sorts for Vignelli's work. It overflows with diverse images, sketches, and products designed by Lella and Massimo. Readers will delight in imagery that ranges from kitchen utensils to packaging, and from typography to interior design.
“If you can't find it, design it!” ─ Massimo Vignelli
THE STANDARD EDITION
The book will be produced in a facsimile edition, actual size, reproduced from the original production files. The paper and texture remain loyal to the original work.
196 pages, including pages of full-color photographs and illustrations
6.9 X 9" [actual size] printed on quality silk paper
Bound in one volume, sewn binding, case bound with head and foot bands.
THE SLIPCASE EDITION
Identical to the standard edition and enclosed in an elegant slip case with the signature Vignelli red on white color scheme; limited to 100 copies.
“Students today need more respect for the past.”
─ Massimo Vignelli
We want everyone who cares about this classic work by the beloved designers to have the opportunity to own it. RIT Press secured the rights to this work for the design community and we seek the community's enthusiastic support to work together to bring the book back to print. Our goal does not include all of the costs, pre-press and campaign work, or shipping involved in a project of this level, but RIT Press is underwriting a portion of support as its tribute to Massimo and Lella.
“I think of the feasibility, planning, and what design can be.”
─ Lella Vignelli
For $5 design: Vignelli Pin
For $25: Design is One! T-shirt
For $50: One Copy of the Standard Edition Vignelli: From A to Z
This superbly presented volume is a treasure trove of the thoughts of internationally acclaimed designers, Lella and Massimo Vignelli. For ten years, Massimo Vignelli taught a summer course at the School of Design and Architecture at Harvard on subjects that were initially alphabetized for convenience, but now form the basis of this unprecedented and highly insightful publication. Beginning with the intriguing 'A for Ambiguity', it continues through the alphabet, describing their approach to subjects as diverse as book design, discipline, furniture, garment design, interior design and lighting, newspapers, packaging and typography; each subject is discussed in detail and accompanied by numerous illustrations that complement the text. The book offers a rare insight into the minds of two exceptional modernist designers.
Hardcover: 196 pages
Publisher: RIT Press (2017)
Product Dimensions: 6.9 x 0.9 x 9 inches
For $85: Two copies of the Standard Edition Vignelli: From A to Z
For $100: Slipcase Edition of Vignelli: From A to Z
The standard edition of Vignelli: From A to Z with the addition of a special slipcase in signature Vignelli red.
For $125: Limited edition broadside print and book
Letterpress print in 2 colors on Crane’s Lettra paper, 12 x 12 inches. Designed by Bruce Meader and printed at the RIT Cary Graphic Arts Collection in a limited quantity of 30. This print is bundled with one standard edition copy of Vignelli: From A to Z (RIT Press 2017)
For $130: Two Book Set: One Standard and One Special Edition of the A to Z Book
This reward includes one copy of the standard edition and one copy of the Slipcase Edition of Vignelli: From A to Z (RIT Press 2017)
For $150: Set of Vignelli books from RIT Press
This reward includes a copy of Vignelli Transit Maps by Peter Lloyd and Mark Ovenden (RIT Press 2012), Lella and Massimo Vignelli: Two Lives, One Vision by Jan Conradi (RIT Press 2014), Design is One by Massimo Vignelli (Images Publishing 2004), and a copy of the newly printed standard edition Vignelli:From A to Z by Massimo Vignelli (RIT Press 2017).
For $300: design:Vignelli Original Copy and Vignelli: A to Z book
Design: Vignelli was published by Rizzoli in 1990 to document significant design accomplishments by Massimo and Lella Vignelli at Vignelli Associates. Complementing the expansive visual presentation of their work were essays by Germano Celant, Mildred Friedman, David Revere McFadden and Joseph Irkwert. The book accompanied a major exhibition of Vignelli design that was shown in Paris, St. Petersburg, Rome and other international venues
Hardcover: 108 pages
Publisher: Rizzoli International Publications; illustrated edition edition (December 1982)
Product Dimensions: 9.1 x 8.6 x 0.4 inches
For $500: Original copy of Vignelli Transit Maps signed by Massimo Vignelli
Vignelli Transit Maps describes the history of the New York subway maps and follows this city’s transportation growth from separate, independent lines to one large system. Peter Lloyd uncovers the history of the Vignelli map that includes the legacy of the people who created and promoted this New York icon—as well as those who hastened its demise. The book includes a first glimpse at original, early development sketches of the famed map and of its recent successors. By: Peter B. Lloyd, Mark Ovenden.
Publisher: RIT Cary Graphic Arts Press (12/2012)
Softcover Pages: 128
Size: 9 x 12 in.
Vignelli: From A to Z is ready to proceed to press. All that remains is your help to fund the project so we can see the book back in print.
Project launch April 2017
Special rewards shipped June 2017
Regular edition July 2017
Deluxe edition July 2017
“For us, work is not work. It is fun!” ─ Massimo Vignelli
About RIT Press
RIT Press is the not-for-profit scholarly book publishing enterprise at Rochester Institute of Technology (RIT). RIT Press is dedicated to the innovative use of new publishing technology while upholding high standards in content quality, publication design, and print/digital production. The Press offers specialized titles for niche academic audiences, trade editions for mass-market audiences, books on subjects of regional interest, occasional limited editions with unique aesthetic standards, as well as gift items.
Established in 2001 as RIT Cary Graphic Arts Press, the Press initially focused on publishing titles documenting graphic communication processes, printing history, and bookmaking. As RIT Press’s editorial scope evolved, the Press broadened its reach to include content supporting all academic disciplines offered at RIT. These include business, computer science, applied science and technology, engineering, graphic arts, deaf studies, and liberal arts. In 2007, an additional imprint, RIT Press, was established for all titles not related to the graphic arts. Beginning in 2013, all publications carry this imprint. To view the full collection of titles and learn more about RIT Press please visit our website.
RIT Press Vignelli Titles
RIT Press is pleased to offer a variety of Vignelli and Vignelli-related titles as the RIT campus is home to the Vignelli Center for Design Studies. To view the collection of Vignelli titles and related titles, please visit this section of our website.
About the Vignelli Center for Design Studies at RIT
When the Center began in 2010 on the RIT campus, many in the design field predicted it would open the door to countless opportunities for future generations of students and scholars. The 15,500 square-foot-facility bears the name of world-renowned designers Lella and Massimo Vignelli.
The Center houses the archive of the couple’s award-winning work. It serves also as an international hub for design education, preservation, collaboration, advocacy, public good and globalism. The Vignelli Archive includes an extensive collection of original source materials along with many examples of their finished work including corporate identity campaigns for Xerox, American Airlines, Bloomingdales and Ford Motor Co. They have also designed jewelry, silverware, and furniture. The Handkerchief Chair, Paper Clip Table and the Stendig calendar are among the timeless classics in the archive. Students, researchers, professional designers and scholars have the opportunity for access and study of the the Vignellis’ work. In addition to the archive, the center houses offices, a study room, and the Benetton Gallery which exhibits select pieces from the Vignelli collection. Since 2010, the Vignelli Center for Design Studies has added significant graphic design and product design collections including Unimark International.
To learn more about the Center please visit their website.
“I like it to be visually powerful, intellectually elegant, and above all, timeless.” ─ Massimo Vignelli
Risks and challenges
With 16 years of publishing experience and expertise in publishing high-end graphic design titles, RIT Press is uniquely positioned to spearhead this project. With the generous support of the Vignelli family, permission from the original publishers, Images Publishing, the vast knowledge of the Vignelli experts on our campus from the School of Design, and the archival holdings housed on our campus, there is no better place to entrust re-publishing of this important testament to their work.
With your support, we will bring this book to print while honoring the legacy of Lella and Massimo Vignelli. Once this project is funded in full, there is little to no risk for the contributors other than to anxiously await adding this edition of “Vignelli: From A to Z” to their collection!
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