Share this project

Done

Share this project

Done
Fúchila is a line of air fresheners inspired by Latino, Mexican, Chicano, & American pop culture.
61 backers pledged $3,583 to help bring this project to life.

About

Fúchila Fresheners. Que Fresh! project video thumbnail
Replay with sound
Play with
sound

$3,583

61

Fúchila Fresheners. Que Fresh.

Spanish Translation:
Fü•chee•lä
(noun) : phrase used to express disgust usually olfactory.
"Fúchila," exclaimed Orlando, " did you just fart!?"

Órale! So your homegirl told you about Fúchila and you want to know more about us?

Motivation: First and foremost, Fúchila is based on great design and pleasing people. The olfactory sense is the strongest and most adaptive of the 5 senses. The olfactory system is strongly linked to the areas of the brain involved in motivation and long-term, emotional, place memory. Those are the driving factors for this project. Through scent and design, I want to being back those iconic figures we grew up with and with them our fond memories of our childhood.

My Story: One day, I pulled up to a light and I realized that everyone around me had the same feo "little green trees" on their rear-view mirrors. What you hang from your mirror says a lot about you. That day I realized I hadn't found quite the right thing to represent me (besides my rosario). Mi gente (and those who love us) need something better. Something inspiring. Algo bonito. That is why I started Fúchila Fresheners. I designed a line of air fresheners that not only look and smell great, but you can hang with orgullo from your mirror (even long after the smell has faded). No gas station air fresheners ni que nada!

I typically portray the actors, musicians, comedians and historical figures that I grew up idolizing. It isn't a secret that I'm Chicano or Mexican-Americanbut I designed Fúchila Fresheners for all people. 

I'll take care of the packaging, so don't try and put me in a box.

Con Amor,
-Ruben

Below are the first few designs that will go into production and lot more designs already in the making. Mira, watch. The scents are subject to change, but I will do my very best to keep them as I have stated below.

La Mera Frida

Scent: Bouquet of Flowers
Scent: Bouquet of Flowers

Panchito Villa

Scent: New Car Leather
Scent: New Car Leather

Anything for Selena! 

Scent: Rose
Scent: Rose

El Gran Cantinflas

Scent: New Car Cologne
Scent: New Car Cologne

La Máscara Azul

Scent: Citrus
Scent: Citrus

La Calavera

Scent: Cinnamon
Scent: Cinnamon

Package Mockups
(May change depending on print production timeline)

Subject to change pending production timeline
Subject to change pending production timeline
Approximate Sizing
Sizing subject to change
Sizing subject to change
 

Risks and challenges

While this isn't Aztec astronomy, the production pipeline can be tricky especially considering all the moving parts from the fresheners themselves, to packaging, branding collateral including stickers, buttons, and shirts, and finally the most important part: getting the final product to you, the Fúchila Faithful.

I have been an artist all my life and have worked in print, design, and production for over 8 years and have always found a way to make things work while avoiding comprising the product and the customer experience at all costs. I will work at great lengths to make sure you get what you deserve as a very important contributor to the grass-roots efforts of Fúchila Fresheners.

I will remain in constant communication with my backers and be upfront with any challenges that I come across on this journey. This is a work and progress and while we aren't saving lives, we are making memories, and those matter just as much.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Gracias!
    Every little bit helps! Virtual fist-bump!

    Less
    Estimated delivery
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $15 or more About $15

    Muchas Gracias for the support!
    • Muchas Gracias email
    • Virtual high-five

    Less
    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    Orale!
    • 1 of the first Fúchila Fresheners of your choice delivered to your door
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos Membership (includes: fun bi-monthly e-mails about what Fúchila is up to next)

    Less
    Estimated delivery
    Ships to Only United States
    13 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $35 or more About $35

    Muy Fresh!
    • 2 of the first Fúchila Fresheners of your choice delivered to your door
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos Membership (includes: fun bi-monthly e-mails about what Fúchila is up to next)

    Less
    Estimated delivery
    Ships to Only United States
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $45 or more About $45

    Chingon!
    • 3 of the first Fúchila Fresheners of your choice delivered to your door
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos Membership (includes: fun bi-monthly e-mails about what Fúchila is up to next)

    Less
    Estimated delivery
    Ships to Only United States
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $55 or more About $55

    Muy Chingon!
    You are a badass.
    • 4 of the first Fúchila Fresheners of your choice delivered to your door
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos Membership (includes: fun bi-monthly e-mails about what Fúchila is up to next)

    Less
    Estimated delivery
    Ships to Only United States
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $75 or more About $75

    Fúchila Bronze:
    You are amazing! Your backing is truly appreciated.
    • 5 of the first Fúchila Fresheners of your choice delivered to your door
    • 1 Limited edition Fúchila t-shirts
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos Membership (includes: fun bi-monthly e-mails about what Fúchila is up to next)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $100 or more About $100

    Fúchila Silver:
    Órale! You have outdone yourself! Besides my complete love, your backing gets you:
    • 6 of the first Fuchila Fresheners of your choice delivered to your door
    • 2 Limited edition Fúchila t-shirts
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos VIP Membership: Members will be given a vote for future Fuchila designs to be produced and be the first to receive the Fuchisme Newsletter.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $250 or more About $250

    Fúchila Gold:
    This is no joke, you are a boss! I thankfully reward you with:
    • 10 of the first Fuchila Fresheners of your choice delivered to your door
    • 4 Limited edition Fúchila t-shirts
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom digital "Gracias" illustration
    • Fúchila Fanáticos VIP Membership: Members will be given a vote for future Fuchila designs to be produced and be the first to receive the Fuchisme Newsletter.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    Fúchila Executives:
    Eres canijo! I can't believe it! TGIF (Thank God Its Fúchila) I gratefully reward you with:
    • Custom illustration of your face (same style as the Fúchila Fresheners)
    • 10 of the first Fuchila Fresheners of your choice delivered to your door
    • 4 Limited edition Fúchila t-shirts
    • Handwritten Gracias Note
    • Exclusive Fúchila Stickers
    • Muchas Gracias email
    • Custom Gracias Graphic
    • Fúchila Fanáticos Executives: Executives are automatically part of of my inner circle and will be able to green-light production of 1 limited edition freshener. Members will also be given a vote on upcoming Fuchila designs to be produced and be the first to receive the Fuchisme Newsletter.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    Fúchila Grand FINALE!
    Same amazing rewards as the Fúchila Executives and one, final, grand, reward... I WILL SHAVE MY PRECIOUS BEARD for you! I won't even let my wife touch my beard! She will be very pleased with your donation as she is "over it". I will record a small Gracias video for your support with my new baby face and post it on Facebook. I will also thank you in person over dinner, on me.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (25 days)