About this project
Yello Sunshine granola bars are delicious, raw granola bars made with simple ingredients. Our original bar is made with peanuts, cashews, gluten-free oats, dates, raw coconut, and chocolate chunks. We chose a natural sweetener that keeps our bars soft and chewy. We add cinnamon and two other natural ingredients to finish the bar.
I first brought these bars on a mountain bike ride last season. Once we got to the top of A-Basin before heading down Lenawee, my husband Steve and I stopped for a bite. He noted that these bars were the very first that didn't hurt his stomach. I chose to leave out all soy ingredients which he attributes to the great taste and ease of digestion. Yello Sunshine original bars TASTE GREAT.
We love to be outdoors. It makes us happy. We are lucky enough to live in the heart of the Rocky Mountains in Summit County. We mountain and road bike, ski, run, raft, love a great game of stick-n-cup. This means that we have eaten a bunch of bars, and we hadn't ever found the right one. Our years of experience outdoors led us to this bar. We needed something that we could stomach at mile 50, would fuel us to 100, wouldn't need a gallon of water, which we never had, to digest, and was made with great ingredients. We decided that since it did not exist, we'd create it. With your help, Yello Sunshine granola bars will be available in your local market soon. Join our community and help us reach our goal.
We need to raise funds for our first production run. That means approximately $7,500 to cover ingredients, packaging, labels, insurance, nutritional analysis and UPC codes. In addition, we need to purchase minimal equipment - a heat sealer and a few other items that will help us to get our kitchen gold-medal ready which can be done with $600. We will use $1,000 to get our website up and running. Add in the Kickstarter and payment processing fees, and we are asking for a total of $10,000.
We also need your help getting our product out there to all of the people like you and me who see the need for a granola bar like ours. We are pumped to do our part to promote eating good, unprocessed food. We know you don't have anymore time for anything other than the best. We are so excited for the opportunity to bring our product to the athletes like us, the pros we look up to, the elementary lunch boxes and most importantly, YOU. We need people like you to stand behind us and help us reach our goal.
We'd also love your feedback. Once you get your granola bars, let us know what you think. You can suggest new flavors and recommend retail locations close to you where you think Yello Sunshine granola bars should be.
Together we can STAY OUT and ENJOY the SUNSHINE.
Risks and challenges
We face a world of challenges. To begin, we know that there are loads of granola bars already out on shelves. With that being said, we believe there still is a demand for our product. We've been stuffing the orignal Yello Sunshine bar in our packs for over a year and think if you give us a chance, you will be, too.
We don't anticipate any challenges with fulfillment of rewards. We will, however, need to rely on outside efforts to move forward. We have to go through the FDA food guidence regulations to obtain nutritional analysis of our bar. We need to get a UPC code approved which will make it possible for retailers to carry our product. We plan to use a local company for packaging and labels but even that could result in possible delays. Product development could take longer than we expect, which could delay shipment. If that occurred, the expecting shipment dates could be pushed back. We have committed to February 2014, allowing ourselves room for possible setbacks while still dedicating ourselves to our commitments to you, our backers. We look forward to this opportunity! You are going to LOVE our granola bar...
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