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Café Bel-Air is Edmonton’s first artisanal gourmet ice-pops company. We emphasize local and all-natural ingredients for a healthy pop.
Café Bel-Air is Edmonton’s first artisanal gourmet ice-pops company. We emphasize local and all-natural ingredients for a healthy pop.
105 backers pledged CA$ 8,319 to help bring this project to life.

About

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CA$ 8,319

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HANDCRAFTED IN EDMONTON

Café Bel-Air is Edmonton’s first artisanal gourmet ice-pops company. We make the best pops around featuring traditional as well as new, fun flavors. We offer vegan treats and all of our pops are vegetarian, free of tree nuts and gluten. We emphasize local and all-natural ingredients for a healthy, top quality pop.

IT ALL BEGUN IN WINTER

Indeed, starting a popsicle business in winter sounds like a paradox. When my mom first pushed her cooler inside City Hall on a wintery day, back in February 7, 2015, she surely turned many heads. But the pouring support she got from other vendors to the general public was heartwarming. All the hard work in our test kitchen started to pay off. From the very first day, we sought to be unique; not only in the product we make, but also in the way we interact with our customers and in the way we make our community a better one.

Today, we have made over 80 flavors, 85 to be exact. And that is quite an achievement. Flavors such as Mango Lassi, Avocado Coconut Lime, Blackberry Ginger Lemonade, Strawberry Lemonade, Arnold Palmer (sweet tea lemonade), Chocolate Sea Salt, Raspberry Vanilla Tea, Toasted Coconut Chocolate Dip, Matcha Green Tea, and so many more!


OUR UNIQUENESS: SUPPORTING LOCAL

Café Bel-Air is about creating a healthy, fun, all-natural popsicle. Our pops are made with fresh fruits that are in season. Sorry folks, no flavors such as Watermelon Cooler or Cherry Cardamom in winter!

It’s also about supporting local farmers and small entrepreneurs just like us in the beautiful province of Alberta. When available, we take great pride in handpicking our own strawberries, raspberries, and saskatoons. Nature made them, but what Nature doesn't do is freeze them to preserve their freshness!

 

Strawberry Lemonade with freshly picked strawberries...YuMm
Strawberry Lemonade with freshly picked strawberries...YuMm

 

POPS FOR A GOOD CAUSE

  • Edmonton Meals on Wheels

Yes we are a small vendor, but with a big heart! We want to bring a positive contribution in our community one popsicle at a time. Our “pops for a good cause” campaign was a huge success. In 2015, we raised $260 for Edmonton Meals on Wheels; the money came from $1 from every sale in the months of February and March. We sell our popsicles for $2.50 at the farmers' markets. Who said you can't enjoy a cold treat in winter? Not us! We repeated this campaign in 2016 and raised $310.

  • Fort Mcmurray Fire 2016

In May 2016, we gave over 150 free popsicles to Fort Mcmurray residents escaping the devastating fires.

  • Summerside Residents Association

We love supporting our local community and in 2016, we sponsored two events; namely Father's Day BBQ and Kids Summer Break where we donated over 800 popsicles.


WHY POPSICLES?

 It’s Fun Fun Fun and it remind us of the good times spent on our paradise island of Mauritius. Our goal is to be the first successful gourmet ice-pops company in Edmonton. After long months of winter, we want everyone to have a memorable summer by allowing people of all ages to enjoy a nice and refreshing popsicle.

These are not your regular “tongue-stainers” made with colors and syrup. These are yummy popsicles made with fresh fruits that we source locally when available. By using locally sourced ingredients, we are able to support other small businesses and farmers to create a more prosperous community.

Also, these are not just regular popsicles. These are gourmet popsicles that are hand crafted with love. We not only want to meet our customer’s need with flavors that are straightforward but also we want to exceed their dreams by offering them flavor combinations that they would not have imagined. Like Avocado Coconut Lime; our most requested flavor. Who would have thought of an avocado popsicle? Really! Some of our popsicles contain chunks of fresh fruits while others are more intricate with chocolate dipping and different layers.

Recipe for Strawberry Kiwi

Strawberry Kiwi -  a summer classic
Strawberry Kiwi - a summer classic

Ingredients (for 10 popsicles)

Kiwi Layer

  • 5 ripe kiwi fruits, peeled and coarsely chopped
  • 3/4 cupwater
  • 3 tbsp sugar  

Strawberry Layer

  • 1 cupsliced ripe strawberries
  • 3/4 cup  water
  • 2 tbsp sugar

 Direction

1.      In a blender, puree the kiwis with the water and sugar. Evenly divide the mixture into the molds.The liquid should rise about halfway. Place in the freezer without the sticks for 1 hour or until firm.

2.      In a blender, puree the strawberries with water and sugar. Pour the strawberry mixture into the molds. Insert the sticks into the molds and freeze until solid.

3.      To remove from the molds, hold under hot tap water for about 15 seconds and remove.

 

Where can you find us?

In 2015, we sold our gourmet popsicles at these three farmers’ market:

In 2016, we have added 4 new markets:

To cope with the popular demands of our popsicles, we hired Natasha, who is in grade 11 and she helped us at three markets during her summer vacation. It was her first job and she really excelled. As we continue to grow, we intend on hiring more personnels and contribute hugely to the local economy.

Our booth at City Market Downtown
Our booth at City Market Downtown

 

Sold out...the pouring love and support is incredible
Sold out...the pouring love and support is incredible

AWARD

In March 2016, Café Bel-Air won the Alberta Farmers Market Association (AFMA) "Bake it, Grow it, Produce it" award; which recognizes excellence and uniqueness. This is quite an achievement in our first year of operation.

The proud ladies with their awards
The proud ladies with their awards

FOLKS TALKING ABOUT US

Edmonton Journal Wednesday June 3, 2015: http://gastropost-files.s3-website-us-west-2.amazonaws.com/newspaper/edmonton/20150603-gastropost-edmontonjournal.pdf

Edmonton Journal Wednesday June 24, 2015: http://gastropost-files.s3-website-us-west-2.amazonaws.com/newspaper/edmonton/20150624-gastropost-edmontonjournal.pdf

YEGDATENIGHT 2016: http://yegdatenight.com/4-great-places-to-get-ice-cream-in-edmonton-this-weekend-yeg-yegdate-yegfood/

Raising Edmonton 2016: http://www.raisingedmonton.com/6-kid-pleasing-edmonton-food-trucks-you-need-to-try-this-summer/

Raising Edmonton 2016:http://www.raisingedmonton.com/guide-the-most-kid-friendly-farmers-markets-in-edmonton-area-yegkids-yeg/

CBC News March12, 2016: http://www.cbc.ca/news/canada/edmonton/fresh-fruit-popsicles-a-hit-at-edmonton-farmers-market-1.3488933

Edmonton Sun March 19, 2016: http://www.edmontonsun.com/2016/03/20/tait-cool-idea-at-the-farmers-market

Smile and Conquer August 2016:http://www.smileandconquer.com/2016/08/august-loves.html

See the City May 2016: http://seethecity.blogspot.ca/2016/05/event-what-truck-edmonton.html

INVITED TO THE FRINGE FESTIVAL 2016

Even adults love our treats
Even adults love our treats

HOW WILL YOUR DONATIONS BE SPENT

Your valued donations would go towards: 

  • renting a bigger commercial kitchen

Quite frankly, our little home-base commercial kitchen has outgrown it’s location. We sell out of our popsicles most of the time due to the love and support from our customers. While a good thing, we are struggling to keep up with demand. Reason being we have limited freezer space and storage for our equipment.

  • painting our decommissioned Canada Post mail truck into Edmonton's first all-natural gourmet popsicle truck and installing a generator  

To be on schedule for 2017 season, in September 2016 we invested $20,000 of our savings to convert the interior of our truck into a gem. However, we are short on funds and your generous contribution will also go towards painting our truck before hitting the roads.

September 2016: Truck Interior Before...
September 2016: Truck Interior Before...

 

October 2016: Truck Interior After...
October 2016: Truck Interior After...

 

A new layer of paint is needed
A new layer of paint is needed

Thanks for your time reading our story. We will keep bringing you innovative, all-natural gourmet popsicles made with only the best natural ingredients. And many thanks in advance for the support.

REWARDS

1. Popsicles

Pops...and a whole lot of pops for all our supporters!

2. A popsicle truck giving back smiles to fellow Edmontonians

Our Kickstarter is coinciding with our annual winter “Pops for a good cause” campaign and with your help putting our truck on the road, we will start an annual summer “Pops for a good cause” for Meals on Wheels.

Our cutest fans.
Our cutest fans.

 

Gourmet Natural Popsicles
Gourmet Natural Popsicles

 *As a reminder, funding on Kickstarter is all or nothing; if we do not meet our goal, we will not receive any funding. 

Risks and challenges

CHALLENGE: Recently, we saw record high temperatures during summer in Edmonton. That poses a risk of having our pops melt.

SOLUTION: Our cooler we are currently using has so far been great. But if are doing more farmers’ markets and festivals in the city, we need to have peace of mind knowing that we will not suffer a serious melt down. We have already been in touch with a fellow farmers’ market vendor who specializes in outdoor wood products. He will design an insulated cart where our cooler will be protected from direct sunlight. With our expansion, we will enable our local carpenter to be busy and thus contributing towards the success of his own business

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.77

    $1 Pop on Food Truck Fridays for kids

    New reward category added on February 8: This reward is dedicated to all the kids in Edmonton. Because most of our fans are kids, with your help making our Kickstarter successful, we want this popsicle truck to have an everlasting positive impact in our community. Because we want summertime in Edmonton be a memorable one, because we love the smile of the kids when they first get their popsicle, every little bit count. So Edmonton, with your help we can do it.

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  2. Select this reward

    Pledge CA$ 5 or more About $4

    HIGH FIVE!

    Local Edmonton, AB reward: a free popsicle of your choice from our menu for pick up. You can find us year round at City Market Downtown from 9am-3pm; in summer on 104 street and in winter inside City Hall. Come get your free pop starting April 2017.

    Out-of-Town/International reward: We'll give you a shout out on our social media platforms. But most importantly, you've just made new friends in Edmonton, Alberta.

    All backers will feature in our list of supporters at the end of the campaign.

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  3. Select this reward

    Pledge CA$ 15 or more About $12

    Amazing!

    Local Edmonton, AB reward: a box of 4 popsicles of your choice from our menu for pick up. You can find us year round at City Market Downtown from 9am-3pm; in summer on 104 street and in winter inside City Hall. Come get your pop box starting April 2017.

    Out-of-Town/International reward: We'll give you a shout out on our social media platforms. But most importantly, you've just made new friends in Edmonton, Alberta.

    All backers will feature in our list of supporters at the end of the campaign.

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  4. Select this reward

    Pledge CA$ 25 or more About $19

    Wohoo!

    Local Edmonton, AB reward: 1 box of 8 popsicles of your choice from our menu for pick up. You can find us year round at City Market Downtown from 9am-3pm; in summer on 104 street and in winter inside City Hall. Come get your pop box starting May 2017. In addition, you will receive our CBA VIP card that will give you a free popsicle every Saturday at City Market Downtown. The card expires October 2017.

    Out-of-Town/International reward: We'll give you a shout out on our social media platforms. But most importantly, you've just made new friends in Edmonton, Alberta.

    All backers will feature in our list of supporters at the end of the campaign.

    Includes:
    • 8 natural gourmet popsicles
    • CBA VIP card
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  5. Select this reward

    Pledge CA$ 40 or more About $31

    Awesome!

    Local Edmonton, AB reward: two boxes of 10 assorted popsicles specially made for you. We will personally deliver your popsicles to you.

    Out-of-Town/International reward: We'll give you a shout out on our social media platforms. But most importantly, you've just made new friends in Edmonton, Alberta. In addition, we'll send you a postcard with our most sincere and profound gratitude.

    All backers will feature in our list of supporters at the end of the campaign.

    Includes:
    • 20 assorted natural gourmet popsicles
    • Free delivery in Edmonton only
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    Limited 28 backers
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  6. Select this reward

    Pledge CA$ 65 or more About $50

    Thank you for your support!

    Local Edmonton, AB reward: This level of reward is....are you ready :)....2 boxes of 10 assorted popsicles specially made for you and with your own personalized name engraved on the stick. We will personally deliver your popsicles to you.

    Out-of-Town/International reward: We'll give you a shout out on our social media platforms. But most importantly, you've just made new friends in Edmonton, Alberta. In addition, we'll send you a postcard with our most sincere and profound gratitude.

    All backers will feature in our list of supporters at the end of the campaign.

    Includes:
    • 20 assorted natural gourmet popsicles
    • Your personalized name on the stick
    • Free delivery in Edmonton only
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    Limited 3 backers
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  7. Select this reward

    Pledge CA$ 95 or more About $73

    Your party is about to get popping!!!

    Local Edmonton, AB reward ONLY: This level of reward is....are you ready :)....We will park our truck for 1 hour loaded with 100 gourmet popsicles of your choice. We will be glad to serve your guests at your wedding, block party, or any events.

    Includes:
    • 100 natural gourmet popsicles
    • Your own flavors depending on which fruits are in season
    • Our pop truck at your event for 1 hour
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  8. Select this reward

    Pledge CA$ 250 or more About $192

    Select your NGO

    Local Edmonton: Since we reached our goal on February 27, we added this level of reward as a way of giving back to our community. We will park our truck for 1 hour loaded with 100 gourmet popsicles of your choice. We will be glad to serve your guests any two parties either in 2017 or 2018.

    If we reach our new stretch goal, you will be able to choose the NGO of your choice and we will work with them to organize a "pops for a good cause" campaign with our truck where all proceeds will go to the NGO.

    Includes:
    • 100 natural gourmet popsicles
    • Your own flavors depending on which fruits are in season
    • Our pop truck at your event for 1 hour
    • Two events, either in 2017 or 2018
    • Select your NGO for fundraising if we reach stretch goal
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Funding period

- (50 days)