BREADY MADE - a bread cutter for creative meals project video thumbnail
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$3,709 pledged of $6,200 goal
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$3,709 pledged of $6,200 goal
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About this project

even when project is over you can find Bready here
even when project is over you can find Bready here


WHAT IS BREADY MADE?

 

Playing with your food has never been so creative! making mealtimes a joyful and satisfying experience for kids and adults alike.

creative, simple, fun
creative, simple, fun

Bready Made is a specially designed bread cutter for ‘egg in the basket’ meals. It cuts bread into shapes that can be used to create wonderful images.

1 cutter, 6 pieces, endless possibilities
1 cutter, 6 pieces, endless possibilities

Rather than telling children (or adults) to stop playing with their food, this simple tool will make them want to play with it! Bready Made will keep their attention focused on their plate and will develop their imagination. Their creativity and appetite will both be enhanced.

 ** Remember: Adults can and should enjoy some playfulness in their mealtimes too (-: **

                

 ** The Eggscellent Bundle includes 8 x Bready Made plus one Sunnyside Eggshaper – an earlier product by the same team that shapes your fried egg to look like a sun and cloud **

Get Bready Made
Get Bready Made

For best results, take a thick slice of bread, press Bready Made onto the slice making sure that you leave a surrounding edge, and Hey Presto! 6 pieces will appear. 

cutting bread
cutting bread
6 separate cut outs plus the original slice with one big hole
6 separate cut outs plus the original slice with one big hole

Place all the pieces on a hot, oiled frying pan.
Pour an egg into the central cutout and fry until ready.

Use all pieces of bread and arrange on your plate before eating. 

Tip: let your imagination roam and utilize other edibles (veggies, cheeses etc) when transforming your plate into your personal work of art

We LOVE food, we Love children, and we LOVE creative and aesthetics.
One of our favorite things is developing products that help children deal with eating. more often than not these products bring together humor and food. so when the idea of Bready Made came up it was obvious that this idea should make it all the way to a finished product.

 We spent most of the last year focusing on the design and development, this included many sketches and drafts and quite a few prototypes. the final design is the fruit of many months work and we feel it ticks all the boxes that we defined when we started the process.

prototypes, shapes considerations, design process
prototypes, shapes considerations, design process
sketches
sketches
Package design considerations
Package design considerations

"gashouse eggs", "a hole in one", "toad in the hole", "spit in the ocean", or "popeye eggs"... you name it... 

 After applying Bready Made, you are left with 6 separate cut outs plus the original slice with one big hole

  • CERTIFIED FOOD GRADE
  • BPA FREE
  • DESIGN PATENT
  • HIGH QUALITY PLASTIC 
  •  DISHWASHER SAFE
  • EASY TO CLEAN

Total product size: H: 4.1 L: 3.3  W: 1 inches
includes a raised surface to enable better handling.
Cutter size: H: 3.5 L: 2.5 W: 0.8 inches

 Simple product. Simple Timeline.

 All the planning, designing and prototyping of Bready Made is now complete, however in order to reach reasonable pricing for producing the item we need your help. If we reach our funding goal, it will enable us to produce this item at a reliable factory with the minimum quantities that they demand. your help can guarantee the quality of the final product and it will make the work of unscrupulous copiers that much more difficult. Kickstarting this project is also a vote of support to the work of originators and a blow to the illegal trade of cheap copies.

 Award winning product designer Avihai Shurin is teaming up with renowned design house Monkey Business to create Bready Made. Following a string of original kitchen tools already developed by this team, they now turn their focus onto BREAD and how to improve the mealtime experience of youngsters and adult alike, by switching on their creativity and encouraging them to play with their food. Happy Meals make happy families!

Yes! Please spread the word among your friends and family. Share this campaign on Facebook and Twitter. Tell your favorite bloggers about us. Every bit counts!

                    


 YOU JUST MAKE US DANCE!

Bready Dance
Bready Dance
   
              

Risks and challenges

We have made every effort to minimize the risks of this project not bearing fruit.
After many months of designing, testing and designing again, we have the working prototype ready. A reliable manufacturer that is experienced in such products has been located. All health & safety issues have been covered, including raw material at Food Grade standard.
We have tried to take every eventuality into consideration and our production schedule leaves us with some room to spare for unforeseen hitches.

Both Monkey Business and Avihai have experience with producing food grade products, and we will be following every stage of the production process to ensure that there are no glitches.

Lior Z is experienced in online sales and has fulfilled thousands of orders, he has set up the operational side of this project – ready to go once the production has completed.

A SPECIAL THANKS TO:
Dan Lev - images, Lior B - video, Ido Z - site, Eithan E - graphics, Hagai Z - product manager, Bossmat E - counseling. Amikam Shor.

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    Eggscellent bundle: Gets you a set of 8 Bready mades + 1 Sunnyside Egg Shaper delivered to your address

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Funding period

- (35 days)