Click below to watch Natalie on Fox 7's Good Day Austin! 8/8/2013
I love you, interweb users!
Millions of you came across my Willie Nelson shaped cake online and stopped to take a look, which caused it to go viral and launched many opportunities for me. You even gave me the confidence to start my own business. I can't thank you enough!
I am looking to you once again to help raise attention, and funds, to help get an exciting new live-cake show concept off the ground. I'll start by explaining what your pledges are going toward, and then go on to tell you a little more about my new business, Sideserf Cake Studio!
A Pastry Bar?
A large influence in terms of furniture and customer seating at Sideserf Cake Studio will be based off of contemporary sushi restaurant concepts. In many Japanese restaurants, sushi chefs prepare food behind a bar with counter space shared with dine-in customers. Sideserf Cake Studio will mimic sushi bar seating in a similar fashion. Cake Decorators will work on one side of the bar while our guests view from the other. This layout will provide ample seating for customers and a clear view from all seats. Similar to cake-themed reality television shows, decorators will design complex cake sculptures while you watch, only we are doing it live.
We need you!
The money raised will allow us to build the custom Pastry Bar needed to provide seating for you, the diner and spectator. Trendy, clean, and casual in design, our bar will be the first thing you see when walking into Sideserf Cake Studio, leaving a lasting impression based on its stunning look and creative use. We are working with designers and contractors to come up with the perfect bar design that allows you to enjoy a coffee and your favorite pastry on one side while our Cake artists create magnificent designs on the other. The bar layout also lets our staff interact with customers and answer questions, which is more fun for both of us! Our mission is to make your dine-in experience unique, interesting, and entertaining.
Any extra funding received beyond our goal will be reinvested back into the company (furniture, supplies, construction, etc). Once the bar is built our next financial step is to work on furnishing our store, giving Sideserf Cake Studio it's own personality with creative interior design.
More about us
It is not just about good looking pastries at Sideserf Cake Studio, flavor is just as important. We provide a variety of tasty pastries - including gluten free and sugar free options - along with drinks such as
coffee, tea, milk, iced drinks, etc. Sideserf Cake Studio's menu will have Pastry Chef-suggested pairings of desserts matched with beverages that rotate bi-monthly. This is a playful way for you to sample desserts and beverages that compliment each other.
Future plans also include fun takes on adult beverages - but for now, these recipes are undergoing rigorous research and development in our underground top-secret lab :)
In A Nutshell
Sideserf Cake Studio is a start-up retail bakery establishment located in Austin, Texas that combines artistic and culinary talents to provide hand-made custom cakes and pastry goods to customers, organizations, and businesses for all events and occasions.
We provide a unique customer experience influenced by a live cake show. The undeniable success of cake-themed reality television shows proves the creation process of custom cakes to be just as interesting as the finished product. Sideserf Cake Studio will utilize this interest to provide a space where you can dine-in and enjoy our pastry offerings while viewing our Cake Artists at work.
Because your funds are going towards building a custom bar, we referenced a traditional neon bar sign for our limited edition design made specifically for Sideserf Cake Studio backers. You can almost hear it buzz!
Risks and challenges
We have narrowed down our search for the perfect spot, and a successful Kickstarter campaign will allow us to move forward with securing the lease. Being that the campaign runs 30 days, there is the possibility of losing one or more of our potential storefront locations. Other challenges that could potentially cause delays include construction and extended negotiations. However, by performing our due diligence we are confident that contingencies have been accounted for.
LOCALS: We will send you two loyalty punch cards which awards you 10 free pastry/drink combos. Dine in and enjoy the beautiful new pastry bar that you helped create! Your name will also be included on the certificate.
We will send you one dozen sugar cookies with an edible printed image of your choice (logos, friends, pets, BFF's, anything at all). Also an American Apparel t-shirt and coaster with our limited edition design made specifically for Sideserf Cake Studio backers. Your name will be included on the certificate.
LOCALS: A single or two tiered custom cake serving 30 people decorated to your liking. Some restrictions may apply. We will also send you an American Apparel t-shirt and coaster with our limited edition design made specifically for Sideserf Cake Studio backers.
Hang out with us behind the scenes! Spend an afternoon at Sideserf Cake Studio. You will learn how to decorate, hands-on, from award-winning, nationally acclaimed Cake Artist Natalie Sideserf. Get tips and techniques used by the best! We will also send you an American Apparel t-shirt and coaster with our limited edition design made specifically for Sideserf Cake Studio backers.
Immortalized by cupcake! You create your own cupcake flavor (with our help) and name it whatever you would like! It will stay on our menu FOREVER! We will send you a laminated menu, shirt, set of 6 coasters, and tote bag, and promote you and your dessert on all of our social media sites.
LOCAL (PICK UP ONLY): One sculpted or tiered cake serving 80 people. The cake design is up to you! If your design is possible, we will make it happen. Wedding, birthday, business event, graduation, marriage proposal, etc. Be creative, with the right subject matter your cake could go viral! Some restrictions may apply. We will also send you an American Apparel t-shirt and coaster with our limited edition design made specifically for Sideserf Cake Studio backers.