White Rabbit Brewing Company
White Rabbit Brewing Company
White Rabbit is fully licensed, Alice in Wonderland themed brewery on the outskirts of downtown Angier, NC. in operation since 2012.
White Rabbit is fully licensed, Alice in Wonderland themed brewery on the outskirts of downtown Angier, NC. in operation since 2012. Read more
About this project
To participate in our Kickstarter, press the big green "Back This Project" button to the right or directly on any of the incentives that interest you!
Who We Are
White Rabbit Brewing Company was incorporated in 2012. but company founders began by planning over two years ago. The founders had a desire to start a small mirco-brewery that produced craft style beer with a focus on quality, unique recipes and on a grass roots approach to scaling business growth.
Our mission is to fully embrace the essence of craft brewing and develop depth and variety of flavor that isn't being done anywhere else so we truly offer a unique craft beer drinking experience. Our primary objective is to put forth a commitment to quality, consistency and deliverability of our product as our company grows. We are partnering with local farms and businesses to create new recipes and opportunities to become an integral part of our community. We are also working to offer all of our beers as gluten free and are making great progress.
The company occupies physical space at 219 Fish Drive, Angier, NC which has a 1000 square foot public bar space and a 2150 square foot brewery / warehouse space. There is currently a need to provide more seating capacity both inside as well as outside to meet the increased patronage.
Today, White Rabbit Brewing Company produces twelve house and three seasonal / specialty beers and has been working primarily on expanding our customer awareness and building our brand. We still brew three barrel batches, as we have from the beginning, but it is now time to start increasing production levels to meet the ever increasing demand of our craft beer. The need is to expand our brewing capacity to be able to produce 5 - 7 barrels per brew session.
The company owns 40 sixtel commercial kegs and 8 half barrel commercial kegs. In order to meet the wholesale demand from local bars and restaurants, this would need to be expanded to to at least 120 sixtels and 48 half barrel commercial kegs. More would most certainly be better and this is where expansion would be done if stretch goals are attained.
White Rabbit Brewing Company owns a 30 gallon glycol chiller and two 3.3 barrel conical fermenters that need to be configured, plumbed and the glycol chiller needs to be hooked up.
The company currently owns a 20' x 16' walk-in cooler that is operational, but keg racking equipment is needed to house the expanded keg storage as this growth begins to take shape.
White Rabbit Brewing Company currently has a 4' x 8' serving walk-in cooler that has an eight tap system which needs to be expanded to a twelve tap system later this fall.
The company has a vinyl sign on the glass front door, but is in need of a building sign and a building directory sign to increase awareness of it's existence which will in turn increase patronage.
How can you help?
1. Create a Kickstarter account. It just takes an email address.
2. Sign In at Amazon. If you already have an account at Amazon, you are already set.
3. Pledge at the level you are comfortable donating to our cause. We appreciate every dollar. If you contribute or even if you don't, you can still spread the word because we only get the funding and you only get charged the donation if we reach our goal.
4. Share this with your friends, family, coworkers and neighbors.
Incentive at 25k:
When we reach our goal of $25k, in addition to the incentives listed for backers in the $50 - $2000 categories, we would like to announce a special VIP Kickstarter party. That's right, you get all the goodies in the incentives box and a chance to come to White Rabbit Brewing Company for a special "backers" night. It's our way of thanking you for your generosity and support!
Stretch Goal Incentive at 30k:
When we reach a stretch goal of $30k, in addition to the incentives listed for backers in the $50 - $2000 categories we would like to announce a special VIP BBQ Kickstarter party. That's right, you get all the goodies in the incentives box and a chance to come to White Rabbit Brewing Company for a special "backers" night. It's our way of thanking you for your generosity and support!
Stretch Goal Incentive at 35k:
When we reach a stretch goal of $35k, in addition to the incentives listed for backers in the $50 - $2000 categories we would like to announce a special VIP BBQ Kickstarter and live band party. That's right, you get all the goodies in the incentives box and a chance to come to White Rabbit Brewing Company for a special "backers" night barbecue and in addition, we will book a local band to play for the engagement. It's our way of thanking you for your generosity and support!
Note: If we do not reach our goal, we recieve nothing! Your contributions does not come out of your account until we reach 100%. Please help us spread the word about our Kickstarter project.
Risks and challenges
Since we already have our licenses, space, current level of production equipment and some of the next level of equipment, the biggest risk to our further growth is having to wait if this Kickstarter project does not fund. Having this project fund will allow us to get to the next level sooner and we hope you believe in what we are doing enough to make a commitment. We thank you for your support.
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Alva EdisonLearn about accountability on Kickstarter
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