New Packaging Debut!
I hope your summer is taking you places you never thought possible. I know mine is!
This update is especially important to me. Although everyday has its own triumphs and trials that make running a chocolate company rewarding and energizing, the custom packaging for our new flavors has been a constant meditation and a constant reflection as creativity continued to unfold, expand, and get more complicated.
As you know, CHOCHOLISTIC is special chocolate. And my main concern with designing packaging was making sure that when this chocolate is sitting on a store shelf, any potential customer can look at the box and be immediately intrigued by all it has to offer... Both as a chocolate AND as a health food!
So without further delay, I want to share the final packaging design. I'm so ecstatic about it I can hardly contain myself. It's taken every effort for me to not share each "close call" design with you and get your opinion, but now that it's perfect, I know its grand debut will be that much more special.
And to really show you the creative and business process, here is the "photo album" of packaging: Every step of the way, every possible design, each draft, and "close call" design.
Small caveat: the ProCRUNCH Bar packaging is another story with custom wrappers.You might have seen this picture a few weeks ago:
With the new packaging ready for chocolate, we're moving towards for-sale production!! But there's one summer hitch that I need to be really careful about.. SHIPPING. Mailing chocolate in 90 degree heat is dangerous.. Not to mention expensive!
So over the next few weeks I will be collecting all of your shipping information and watching the weather forecast. As soon as we start getting a few cooler weekends, I'll start making trips to the post office and getting your new flavors to you! Don't worry, I'll still pack your chocolate with ice packs just in case.
Thank you for your interest in the whole process and your support as I perfect it. This is the home stretch. Woo-hoo!!
Kenzie Harrick, CHC