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Mussel Power explores shellfish farming's potential to fight  climate change as a meat alternative, pollution absorber & carbon store
Mussel Power explores shellfish farming's potential to fight climate change as a meat alternative, pollution absorber & carbon store
17 backers pledged £6,445 to help bring this project to life.

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£6,445

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Mussel Power  - www.musselpower.org

Hello my name is Justyn Jones and I am a journalist and documentary producer/director. I have been producing films and reports on environmental issues for more than 30 years and I am passionate about creating documentaries that make a difference.

I am seeking funding to make a documentary that will demonstrate how the humble mussel can help save the planet from climate change and pollution. I am currently looking for  £6,000 to produce a 2-3 min trailer for the film which will be shot on locations in Wales, Scotland, England and the Baltic. If I am successful with this, I will go on to seek further support for a full-length documentary feature film. I hope the film will be used as a powerful advocacy tool in changing the way we combat climate change

Mussels absorb carbon dioxide from the ocean (which contains half the world’s CO2), to make their shells from calcium carbonate, locking away the greenhouse gas forever. Oysters are even better at it, comparable with trees. Mussels also absorb nitrogen as well as cleaning other pollutants from sea water.

Mussel Power also empowers people to take action on climate change through demonstrating that shellfish protein is a good alternative to meat. Shellfish only generate a tiny fraction of the climate changing gases associated with beef and avoid the problems of clearing land for grazing. The film proposes that with a huge expansion of shellfish farming we could help reduce pollution and carbon dioxide concentrations while producing vast amounts of climate-friendly protein.

Mussel Power challenges consumers, the food industry & retailers to embrace and promote low carbon products as well as expanding the debate about how our diets can help reduce nitrogen and carbon pollution. Mussels and other shellfish represent a form of food production that actually captures carbon from the atmosphere and locks it away in a mineral form.

Risks and challenges

Although this is my first Kickstarter project I am a seasoned documentary maker with over 20 years experience and have overcome many obstacles in the past to deliver outstanding advocacy documentaries (see my website at www.smallworldtv.co.uk).

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  1. Select this reward

    Pledge £100 or more About $130

    10 DVD copies or download of the film

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    2 backers
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    Pledge £250 or more About $325

    'With thanks ' credit on film plus licence to embed film or part thereof on company/individual website plus 20 DVD copies

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    4 backers
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  3. Select this reward

    Pledge £500 or more About $649

    'Executive producer' credit on film, invitation to premiere, licence to embed film or part thereof on website plus 20 DVD copies.

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    3 backers
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  4. Select this reward

    Pledge £1,000 or more About $1,299

    One day's free media training for up to 5 executives or spokespeople, executive producer credit, invitation to premiere, licence to embed film or part thereof in website, 20 DVD copies.

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    Ships to Only United Kingdom
    Limited 2 backers
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  5. Select this reward

    Pledge £1,500 or more About $1,948

    One day's free basic camera training with camera kits supplied for up to 3 people, executive producer credit, invitation to premiere, licence to embed film or part thereof in website, 20 DVD copies.

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    Limited 1 backer
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  6. Select this reward

    Pledge £2,000 or more About $2,597

    Exclusive preview screening of the film at your place of work with Q&A with producer/director, one's day media training for 5, executive producer credit, invitation to premiere, licence to embed film or part thereof in website, 20 DVD copies.

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    Ships to Only United Kingdom
    Limited 0 backers
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Funding period

- (30 days)