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THE DIRECT TO CONSUMER SHOE COMPANY. We use the finest materials & deliver handmade, designer quality shoes without the markups.
308 backers pledged $52,630 to help bring this project to life.

About

ONEGROUND | Handmade Designer Quality Shoes for $99 project video thumbnail
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$52,630

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OUR STORY

Three friends, dedicated creators, and shoe lovers - with over 25 years of combined experience working in footwear, fashion, ecommerce, technology, and manufacturing.  We all shared the same vision: to bring handmade, designer quality, comfortable and timeless shoes to everyone - at an affordable price.

We started OneGround because we absolutely love shoes, quality products, and amazing customer experiences.  We were sick and tired of overpaying for designer shoes and decided it was time for a change.  Our goal is to revolutionize one of the oldest and most traditional industries in fashion, forever.

SHOE COLLECTION

WHAT YOU NEED TO KNOW

Footwear is one of the oldest and most cluttered areas of the entire fashion industry. Handcrafted footwear, made with high quality materials, is traditionally the territory of designer shoe brands. These brands keep their prices artificially inflated at hundreds of dollars per pair, leaving customers with limited choices.

They markup their actual shoe costs 10-12X to pay for the middlemen, the retailers, the big advertising budgets, and the shoes that they don’t sell.  Even at hundreds of dollars per pair, these brands give little to no visibility on the who, where, and how their shoes are being produced.  We thought it was time to solve that problem...

WE DO THINGS DIFFERENT AROUND HERE

We are focused on the customer, 100% of the time. Here's a look into how we cut out all the slack, and bring designer quality shoes, direct to YOU.

OUR MISSION: FOOTWEAR FOR ALL

OneGround is the first shoe company to bring you phenomenal quality, amazing experience, and full transparency - direct to the consumer, starting at $99. People often ask us the question, What does the name OneGround mean? It’s very simple.

We all stand on the same ground in one way or another.  We believe that everyone has an equal right to have access to amazing shoes, that will last them a lifetime, and not have to pay a fortune for them.

OUR VALUES

Phenomenal Quality: Each shoe is handmade with the world’s highest quality materials, including 100% genuine calfskin leather, hand-stitching, durable rubber sole, padded & suede interior, and individual gold numbering. Our goal is to provide shoes that match and surpass designer labels, ensuring that each pair will last you for many years to come.

Fair Prices: Traditional shoe companies mark up their shoe costs 10-12x by the time it reaches the customer. We bring beautifully crafted shoes direct to the consumer, starting at $99.

Amazing Experience: We connect customers directly with the artisans who make their shoes in our factory. This provides a step by step look into the production process. Our team of artisans have been making shoes for over 50 years. This level of expert craftsmanship goes into every single shoe.

We make every shoe by hand through a batch process, in our 50 year old shoe factory in Istanbul, Turkey.  OneGround gives you a series of interactive updates, providing you with a step-by-step look into your shoe as it is being made.

DESIGNER QUALITY

When we say phenomenal quality, we mean it. We are obsessed with each detail. This is displayed through the 3 styles in our first collection. Our goal is to match and surpass the quality of the designer shoes selling for hundreds of dollars per pair.

BACKER REWARDS

THE COLLECTION

We worked for the last year to develop our first collection. We were inspired by the most iconic shoe designs from the last 10 years. We took these designs and combined them with our own to create our first collection, with the finest attention to detail.

Our shoes are timeless and classic, withstanding seasons and trends, never going out of style. This collection features 3 athletic styles of handmade designer shoes, available for men & women. Our shoes are practical, functional, and above all extremely comfortable. Dress them up or down in your daily wear.

OUR SIZING

At the end of our campaign, we will send out a survey for ALL backers to submit their sizing information.

  • For Men we offer sizes: 7 - 13 (US) / 40 - 46 (Euro)
  • For Women we offer sizes: 6 - 11 (US) / 36 - 41 (Euro)
  • Our sizing is TRUE TO SIZE (Example: Size 6 in Men = 6)
  • We do not offer half sizes at this time
  • For half sizes please round up. (Example: Size 6.5 in Men = 7)
  • We do not offer Narrow + Wide Sizes, one size fits all

PREMIUM PACKAGING

Every single pair comes with premium packaging including a terry cloth drawstring dust bag and a luxury shoe box, made of high quality cardboard. You only get this type of packaging when you buy designer shoes for hundreds of dollars.  

HERE'S WHERE WE ARE

For the past 12 months we’ve been designing, prototyping, and developing our very first collection of shoes.  Our team has done this before, building and launching many successful brands online in the past 5 years.  We have invested a ton of time, money, passion and effort to develop this collection, brand, and concept.  Now it’s time to bring OneGround to life, we need your support!

USE OF FUNDS

Your generous funding will help us bring OneGround to the masses. The funds raised on Kickstarter will go towards completing our first production run,  building our team, and spreading the word to shoe lovers everywhere.

THE TEAM

The OneGround Co-Founders, Nilton, Emre, and Eamon.

FOLLOW US

Risks and challenges

We have done our best to mitigate the risks and challenges for this project. We have worked in manufacturing shoes for many years and understand what it takes to deliver designer quality shoes to you. Our production schedule has been confirmed and we are confident in our capabilities to deliver on the delivery dates.

However, there are always risks of delay in any manufacturing process. We will communicate with our backers throughout the campaign to keep everyone informed and up to date on our progress.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    OneGround handwritten THANK YOU postcard from the founders. We appreciate your support.

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    Ships to Only United States
    9 backers
    $

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  2. Select this reward

    Pledge $25 or more About $25

    3 Pack of Premium Terry Cloth Drawstring Dust Bags. Keep your shoes clean & protected. Also includes a OneGround handwritten THANK YOU postcard from the founders.

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    Estimated delivery
    Ships to Only United States
    17 backers
    $

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  3. Select this reward

    Pledge $99 or more About $99

    ONE PAIR of OneGround Shoes. Your choice of style, color and size. At end of campaign, we will send out a survey for ALL backers to submit their style, color & size selection. A designer pair would cost you $400!

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    Estimated delivery
    Ships to Anywhere in the world
    182 backers
    $

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  4. Select this reward

    Pledge $175 or more About $175

    TWO PAIRS of OneGround. Pledge and save $25. Your choice of style, color and size. At end of campaign, we will send out a survey for ALL backers to submit their style, color & size selections. 2 designer pairs would cost you $800!

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    Ships to Anywhere in the world
    62 backers
    $

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  5. Select this reward

    Pledge $265 or more About $265

    THREE PAIRS of OneGround Shoes. Pledge and save $30. Your choice of style, color and size. At end of campaign, we will send out a survey for ALL backers to submit their style, color & size selections. 3 designer pairs would cost you $1,200!

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    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $

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  6. Select this reward

    Pledge $795 or more About $795

    GET THEM ALL! NINE PAIRS of OneGround Shoes. Pledge and save $95. Your choice of style, color and size. At end of campaign, we will send out a survey for ALL backers to submit their style, color & size selections. 9 designer pairs would cost you $3,600!

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    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $

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Funding period

- (34 days)