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KELIGREEN: Waste-Free Organic Laundry Soap Delivery Service for Homes & Businesses as well as Bulk Filling Stations for Retail Partners
81 backers pledged $35,115 to help bring this project to life.

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KELIGREEN's improved distribution model
KELIGREEN's improved distribution model

I have been making KELIGREEN Laundry Soap for retailers for eight years. The ingredients are dialed. The branding is exquisite. The distribution footprint, disgusting. I am starting a ReFill Revolution to change the distribution game from transcontinental to local and from single use plastic to refill. I currently have two stations in Montana and the success of those stations tells me I need to expand. Our refill retailers sell about three times the product that our partners sell who only offer single-use containers. The public has spoken! Secondly, we are going to offer an on-demand delivery service. We're listening to you Prime customers who enjoy subscription and door-step delivery. And, we're removing the excess waste. There will be no boxes or bubble wrap and the product will remain sourced and made locally. When we expand to eastern Washington, which is already in the works, we will source the soap materials and have it made there. The same for Bellingham, Seattle and Portland. Soap is made from fat and there are fat sources and soap factories in the regions where we currently want to do business. The funds raised will buy large kettles for multiple stations and the software for subscription and door-step delivery. This refill distribution model will apply to all KELIGREEN products. We currently offer 7 other fabulous products that will all follow suit behind our top seller, the original laundry soap formula.

This is the long way to success, no doubt. I could have taken offers to expand the business and move into traditional distribution, but honestly it made me sick thinking of all the waste my brand would produce in the name of making money. I can't do it that way and look at my kids and the future with any hope. So, it's the long way, but I know I'm not alone in wanting to see change.  

Risks and challenges

Listen, I have been at this for a long time. I know what my risks and challenges are because I have encountered them already. I am an early adapter, so educating retailers is critical. The kettles have to be large enough to hold several gallons, but shaped so they fit retail space and safety standards. I'm lucky because Kombucha stations are already rocking so that business helped me pave the way. The products are strangely similar, and we're already seeing a refill revolution in craft beer and coffee houses, so why not embrace this option in as many channels as possible and actually take steps toward a future where we can all live on this planet.
The risks are there- if not enough people support this project then I have to rethink what I'm doing and wonder why people talk about change and don't act- I live by this quote and am looking for others who feel the same way- risks be damned.
“Do the best you can until you know better. Then when you know better, do better.” —Maya Angelou

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Bumper Sticker

    Get yourself a Refill Revolution bumper sticker. Let the world know you're over plastic!

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    5 backers
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    Pledge $25 or more About $25

    Bar Soap and Bumper Sticker

    Signature stamped organic bar soap and Refill Revolution bumper sticker

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    12 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Wool Dryer Balls and Tincture

    Wool dryer balls are an everlasting alternative to toxic, stinky dryer sheets, and the tincture made of oils, subtly freshens.

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    12 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Gym Bag Essentials

    This is an awesome starter kit to get you in the mood for the Refill Revolution. The stain remover is a super concentrate of the KELIGREEN original formula laundry soap. You'll also receive our Funky Fresh Active Wear Spray, citrus lavender bar soap, and Refill Revolution bumper sticker.

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    7 backers
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  5. Select this reward

    Pledge $200 or more About $200

    KELIGREEN Power Pack

    4 lbs of KELIGREEN Oxygen Bleach, 8 oz KELIGREEN Stain Remover, organic wool dryer balls and KELIGREEN Fresh Tincture, lavender citrus bar soap and Refill Revolution bumper sticker.

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    4 backers
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  6. Select this reward

    Pledge $300 or more About $300

    KELIGREEN Baller Set

    Arm yourself with the essentials and more...you'll get a KELIGREEN tote bag filled with each product we make, plus three sets of our organic wool dryer balls and three bottles of KELIGREEN Fresh Tincture so you can spread the love at this year's White Elephant party. ;)

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    6 backers
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  7. Select this reward

    Pledge $500 or more About $500

    KELIGREEN Baller Set +1

    +1 means you get to spread the Refill Revolution to someone you love. All the rewards from #6 will go to you and we'll ship another reward package to someone special of your choosing. Perfect gift for anyone who does laundry. :)

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    0 backers
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Evolutionary Revolutionary

    You are a true game-changer. Not only will KELIGREEN owe you a debt of gratitude, but the whole world will too, because you're truly voting with your dollar. Evolutionary Revolutionaries will receive 12 gallons of KELIGREEN laundry soap or anything out of our product line of equal value for the next 10 years! Keep the products for yourself or spread the love and gift away! You are a true brand ambassador.

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    Pledge $2,500 or more About $2,500

    The Eponymous Package

    This one is for the person who wants to immortalize themselves or someone else who deserves it. We'll work with you to name one of our products after the person, place or thing that inspires you most to dedicate your precious resources to this project. You'll also get all the benefits of the Evolutionary Revolutionary (Reward #8).

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Funding period

- (44 days)