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$23,222 pledged of $60,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

$23,222 pledged of $60,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About

I’ve heard it said there are no mistakes, only lessons, and that all roads lead to Rome. For as long as I can remember I’ve looked outside myself for validation, valued others options of my art more then my own. Last fall I had the fortune of meeting Justin Wiseman, a piano player and artist from Austin TX. He shook something loose for me, freed me from my self doubt and together Justin, Ian and I were able to create these songs. All of which were written with the spirit of art first. No egos, no judgements, just music. This album is about my journey to find my voice on my road to Rome. 

Like most women in the music business, I have always been surrounded by men. Though most were kind and talented, an unspoken barrier remained between us. Many times I felt unheard, not because they didn’t listen, but because they didn’t understand the emotional content of what I was saying. Other times I felt out of my league or intimidated by their grasp of technology or musicianship. I want my thoughts, my ideas, and my voice to be heard on this album. FULL FORCE. I have never met a woman I could not relate to, or who I could not communicate with. I want my ideas to be nurtured and protected and have decided for these reasons and more that I wanted to work with as many women as possible on this project. 

After meeting producer Jordan Brooke Hamlin, and touring the studio she built in Nashville, I knew she was the one for this project. My gut spoke and I listened. Together we plan to bring these songs to life, work with some of the baddest B##ches in the biz to create something that starts and ends with my voice. I hope you will join me for the journey because it will be magical in every way. 

(email me: bigboss@sarahpotenza.net with any questions about rewards) 

Risks and challenges

In order to understand how an album is created and released in the today’s industry you must understand that all of this is a moving target. It’s a living thing that evolves as we create the album. It’s all or nothing, an eco-system in which each piece's success depends on the other. Below is a brief synapse of what we will do with the funds and why. After all, it means so much to us to have you, our fans understand all of this behind-the-scenes stuff. We hope that being open about this process may be of interest to you and tighten the bond between us musicians and our fans and supporters.

THE ALBUM
We have given Jordan the deposit and we are scheduled to cut the entire album in Sept. This is the biggest chunk of the pie and will consume a good deal of funds to pay for the studio time and the production fees as well as all the talented women we hire to perform on the album. We have some pre-production days planned prior to September, but for the most part Jordan and I feel that the project will unfold as we work, so we don’t have a list of exactly what will happen when we get in there. In the past I have worked with lists, but I find them limiting, and too forceful. They can constrict the process, leaving too little room for the heart of the song to reveal itself. We have the whole month booked at the studio and we are ready to make some MAGIC.

MASTERING
Ever wonder how all the songs on the radio or your iPhone are played at the same volume? The reason you don't have to turn the volume up or down for each song is because they have been through a process called mastering. Mastering is done by a separate company outside the studio and is kind of (but it’s really more complicated) like a final run though the record. A whole nother process of tweaks is made to every second of each song to make sure we sound our best whatever you are hearing us on. This is the part where the record goes from sounding like a recording to sounding ready for the radio.

IMAGES
Once the album is cut we will gather our press assets. We will do a photo shoot for the album cover, as well as another for our press pictures. These photos are crucial to the project and will be featured in all of our media, website, and socials, as well as press reviews. (better pictures get more attention for the project, so we need to go BIG here) Not only will we need a to pay for the photographer, but we need location and waredrobe too.

VIDEOS
The next import asset is videos. You need at least two music videos for a release. These can be very costly, but are well worth the money. This time we are thinking about doing an animated video and one live performance video. So if you are an animator or know someone who is, let us know.

EPK
This stands for electronic press kit. But it’s really just a fancy way of describing a video that shows the audience what you’re all about. It’s almost like a little mini-movie about your work. We would like to hire our videographer and editor to come into the studio and capture the making of Road to Rome and do some interviews to create this piece.

PUBLICITY/PRESS
Publicity is key here, after all what’s the point of paying for all these assets if no one will see them? having a great publicist who works well with you is important. I could not love our publicist, Karen Wiessen, more. She is a hardworking, out of the box thinker, and a no nonsense woman. I hired her for our last release and she got us some serious results, including reviews from NPR, Rolling Stone, and many more. A typical publicity campaign runs for at least 4 months. 3 months leading up to the release and 1 month into it. Trust me when I tell you, you don’t want to know what it costs. But it will be well worth it. One thing to note is that you should have your press assets in the can before you start paying your publicist. Although there is some input and ideas coming from the publicist, it’s important that you have things for them to start bringing to media outlets 3 months before the release. Our release is plan for Feb, so we will be creating this content in the early fall to deliver to Karen for November. So it’s important to have funds on hand to get all this accomplished right away for maximum impact.

SOCIAL MEDIA
Another big piece of publicity these days is social media. This time around we would like to have some money set aside for hiring a professional to create and execute a social media campaign. We would also like to hire someone to help license our songs for TV and movies, and someone to help us bump up our presence on Spotify. These are all new areas for us, but we have some very good resources in our fellow artists, and we will be talking to them about what works, and what doesn’t before we do any hiring.

GRAPHICS
Graphics are also a part of the budget, as we will need a graphic designer to create our album art from the photos we shot, resize and rework photos and logos for the an updated clean and fresh website for the launch.

WEBSITE
In addition to graphics we will hire a web designer to update our site. We love the one we have and want to keep that one going but with updated images and media. This all works in tandem with the assets, the graphic designer and a marketing plan.

MARKETING
We want to go into this with a marketing plan so that we are set up for success. So we may bring in a marketing expert who can help draw up a plan for both the website and the social media as well as the branding. This will ensure we keep everything looking consistent and clean.

PHYSICAL CD
I use Disc Makers to manufacture. I have been a long time client and they offer me great prices. The Disc Makers team will work with me, who ever masters our record, and our graphic designer to create the final product.

With your help we will have the resources to do this,
We will have the funds to choose creativity over money.
Thank you for your love and support.
Sarah & Ian

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    Autographed copy of Road to Rome

    A signed copy of my new album, and kids, it comes with a digital download too.

    Includes:
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    • Album download
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    Sarah & Ian Guitar picks

    Get a custom sarah & ian themed guitar pick, hell we will even sign it for ya.

    Includes:
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    • Signed copy of Road to Rome
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    Sarah Potenza tote bag

    A fabulous limited addition tote bag, designed by me and made here in Nashville at the world famous Friendly Arctic Printing & Design

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Fabulous Sarah Potenza themed tote bag
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    Handwritten lyrics

    I got some nice classy paper here, and I will send you handwritten lyrics to any of my songs.

    Includes:
    • Handwritten lyrics
    • Album download
    • Signed copy of Road to Rome
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    Sarah & Ian crazy socks

    A pair of limited edition Sarah & Ian themed crazy socks!

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Sarah & Ian themed crazy socks
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    Your name in the liner notes

    Get your name in the liner notes! very limited space, so get in on this one ASAP

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • your name in the liner notes
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    T-shirt

    Get a special album themed T-shirt. You are gorgeous and this t-shirt is gonna look great on you. (we proudly print ALL sized xs-4xl and if you need a smaller or bigger one, we got that too, just let us know.)

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • Road to Rome t-shirt
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    singing telegram

    Got someone celebrating a birthday or something big? let me send you a personalized wish. i'll sing happy birthday, anniversary, or whatever you want.

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    • Signed copy of Road to Rome
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    Tshirt AND the crazy socks baby!

    Get a special album themed T-shirt. You are gorgeous and this t-shirt is gonna look great on you. (we proudly print ALL sized xs-4xl and if you need a smaller or bigger one, we got that too, just let us know.) AND you get those Sarah & Ian themed crazy socks. because hey, more is more baby!

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Sarah & Ian themed crazy socks
    • Road to Rome t-shirt
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    Phone Call

    Want to chat with me? I am like the new Miss Cleo honey. I will call you and we can gossip about anything you want. I am great at giving advice, good at pep talks, and know lots of jokes.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Phone call from me
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    Back stage passes

    Come backstage and watch as I transform myself from a lazy, sweat-pant wearing slug into a diva. Chat with me while I slap on my makeup, and then sit in the front row while I serenade you. (oooooh maybe we can go to dinner first and you can buy me some mozzarella sticks ?)
    does not include travel, but I do tour a lot and will most likely be near you sometime or another.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Two tickets with backstage access at any Sarah Potenza concert
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    "B--ch please, I Work For Me" Mugs

    This mug has lyrics from my new song "I Work For Me". It's a fierce item for all you fighters out there who just don't give up. Let your co-workers know who's boss when you bring this bad girl in.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • I Work For Me mug
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    lets have lunch ? dinner?

    want to hangout? have lunch or dinner ? i'd love to meet you. (you can come to Nashville, or i can meet you before a concert if i am close to your town)

    Includes:
    • Album download
    • Signed copy of Road to Rome
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    Songwriting session with sarah

    Got a song you are working on and you want my help ? We can do this via computer and phone. I'll want to call you to get a sense of what the song is about so i can dig in with ya.

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    • Signed copy of Road to Rome
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    acoustic jammin'

    This is for the shy folks who don't want to hit the stage. Jam with me in private. You can come backstage at any of my concerts and do this, or if you're on the way to one of my gigs, I'll stop over to say hi.

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • a jam session with me
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    Let's thrift

    hey kids, you know i love to thrift. So if you come to Nashville, I will take you to all my fave thrifts and secret hot spots for stanky duds.

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • a thrift shop run with me
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    let's go get a mani/pedi

    hey kids, want to get a mani/pedi with me ? Come to Nashville and we will go to Eastside Nails and they'll treat us at NO cost to you! You know you need it, those heels are all cracked, nails all jagged.
    (we can also get one in your hood if you want, but you'd have to wait till I am traveling near you, and you gotta take me to your place)

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • mani/pedi with Sarah at Eastside Nails
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    Voice Lessons

    Let me help you unlock your inner Sarah. There's more to singing then just notes, there's an essences, a conviction, and a personal style to it. I have been working on this for decades, and I know how to help you tap into your own magic.
    Or maybe you are auditioning for a singing competition? I bet I can help with that too. I know a lot of insider info, and will help you polish your look and your audition songs. We can skype or do this in person in Nashville. We can schedule the lesson at your connivence, you don't have to wait till Feb. This may be more than one session depending on what I think you need, and however long that takes to work out.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Voice lesson/consultation with me
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    Guitar Lessons with Ian Crossman

    Ian will teach you all abut the baritone/pedal voodoo, that he do, so well.

    He can answer question about baritone guitar tunings, string gauge, scale length, adapting from traditionally strung guitar and anything else you might want to know.

    Also, he can explain his theories about pedal board construction, gain staging, what made that noise, anything you can come up with.

    OR....if you want to know how to grow a giant beard and the implications that has on your tone, ya, he can answer those questions too. Comes with a bottle of Ian's homemade hunkfunk beard oil.

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • one on one lesson with Ian
    • Bottle of Ian's homemade beard oil (hunkfunk scented)
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    Everything but the kitchen sink

    This is for people like me, who think more is not enough. Check out all the stuff you get!

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Fabulous Sarah Potenza themed tote bag
    • Sarah & Ian themed crazy socks
    • Road to Rome t-shirt
    • I Work For Me mug
    • Phone call from me
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    Ultimate Rock Boat experience

    Live Loud baby ! Your rock n' roll dream can come true, sing with me onstage on The Rock Boat! You pick which show you want to sing at, or maybe you want to take a guitar solo ? You can sing a solo or in a chorus of people. Up to you. Will Byington, the official Rock Boat photographer will be there to capture your performance and we will mail you a signed print of us onstage together. We will also be giving you an "I sang with Sarah Potenza on The Rock Boat" Tshirt. These will ONLY be for you, so there will be 12 of them in existence period. Not only that but we will be treating you to an exclusive dinner somewhere on the boat. (not the buffet y'all. something classy!) This reward is available to booked guests of The Rock Boat only. The trip itself is not included.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Sing with me on The Rockboat
    • An exclusive dinner on board The Rockboat
    • I sang with Sarah Potenza on Rockboat T-shirt
    • signed photo of your performance with me
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    Monster Crew hangout and concert

    Did y'all know there's a Sarah Potenza fan club? They call themselves "The Monster Crew", and I love them. This is an exclusive concert experience in Nashville's music row area at Meghan Linsey's recording studio. (who knows maybe she will even show up and sing with me) You will get a Monster Crew T-shirt at the show! It's open to anyone who wants to come, and you can join the fan club on facebook under Sarah Potenza Fans. I hope to see some of the long time members there for this epic get together. It's just gonna be us so we don't have stay backstage before the show. This will be more of a party for all of us to talk and hangout too. This will be sometime in Oct/Nov in Nashville. (and does not include travel)

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Exclusive Monster Crew T-shirt
    • A big ol Monster Crew party/concert
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    The Mountain Mural

    We have a huge beautiful hand painted mural that was featured on the cover of Monster and in the music video for "The Mountain" It was hand painted by a local artist, it's 20 by 10 feet, but could be custom cut to fit any space. It's really a piece of my history, and I would be happy to share it with you.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • The Mountain Mural
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    Sing (or play ) with me onstage

    Do you want to get up in front of the crowd and belt one out with me ? or play a guitar solo ? Let's do it. You pick the concert, come to sound check and we can rehearse our song. (travel not included)

    Includes:
    • Sing with me on stage
    • Signed copy of Road to Rome
    • Album download
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    eatin' snacks in bed

    you asked for it, so here it is. for $600, i'll eat snacks with you in bed. but i get to pick the snacks and the tv show. no horror, and no touching anything but the snacks.

    Includes:
    • Album download
    • Signed copy of Road to Rome
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    Tour of Nashville

    I got room for 5 people in my van, AKA the Vandemonium. Come to Nashville and let me drive you around. I'll show you all the underground cool spots to eat, shop, and listen to music. You can drink, I'll drive ha!
    Since this is such a small group, we will do this as a group sometime in the fall based on everyones avails. (travel not included)

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Exclusive tour of Nashville in the Vandemonium
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    My Monster Album cover Jacket

    I love rock n'roll fashion and lord knows it's hard to find cool stuff when you are a size 14.
    I added all the feather work to this beauty myself by hand and now she can be all yours.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Jacket worn by me on the cover of "Monster"
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    I'll cover your song

    Got an original you want me to sing ? Send it on over! I'll send you a recording of your song performed by me.

    Includes:
    • A cover of one of your songs
    • Signed copy of Road to Rome
    • Album download
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    Listening Party

    You are invited to join us at Jordan Brooke Hamlin's incredible studio in Nashville, TN. Sit with us as we take the first ever listen to the entire album, in the space where it was created! You'll get a behind the scenes look at how the album was made inside a legendary Nashville studio. Enjoy food cooked by me and my husband Ian. (and honey I am Italian. I can throw down.) It will be a very magical evening. We are shooting for a weekend in Nov, but we will do the best we can to work with everyone's avails because this is a very small group. (travel to Nashville not included) One person per donation, for couples you may snag two spots by each donating and selecting this reward.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Attend an exclusive listening party at Jordan's studio
    • Ian and I will cook just for you
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    Big Girl Make Over

    This reward is exclusively for a women sizes 12-30. Fashion is not about size, it's about personal style. This will be a true gals day out.
    First we will hit up a mani pedi at east Nashville's brand new, CURED Nails. From there we will swing by the Mall and i will show you my fave spots for big gal clothing. I will help you learn how to reflect what's inside you. I will help you pick out some dope duds from some of my favorite big gals stores and show you how i navigate some regular stores to find clothing that fits. I'll help you order some fun stuff from Hips & Curves, my fave plus sized lingerie company. After that we will go to get you a new hair do by the famous Jon Steinick (of Bravo TV's Sheer Genius) I will slap some MAC makeup on you, and you can keep the product. there's only 1 of these makeovers available. So snatch this up girl. We can pick a day based on your availability.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • A gals day out with me, Sarah Potenza
    • Sit and have a complimentary mani pedi from CURED Nails with me
    • I'll help you pick some sexy thangs from Hips & Curves to keep
    • Hair by Jon Steinick (as seen on Bravo's Sheer Genius)
    • A make-up tutorial by me, with products to keep from MAC makeup
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  32. Select this reward

    Pledge $5,000 or more About $5,000

    The Ultimate Listening Party sleep over

    You are invited to us join at Jordan Brooke Hamlin's incredible studio in Nashville, TN. Sit with us as we take the first ever listen to the entire album, in the space where it was created! You'll get a behind the scenes look at how the album was made inside a legendary Nashville studio. Enjoy food cooked by me and my husband Ian. (and honey I am Italian. I can throw down.) It will be a very magical evening. In addition to all that, you are invited to stay overnight in the studio in your own private guest room, enjoy an after hours live performance of our songs.
    Then we will all jump in the 8 person Jacuzzi, talk and carry on into the night and have breakfast together in the morning. The studio is huge and has gorgeous accommodations. We are shooting for a weekend in Nov, but we will do the best we can to work with everyone's avails because this is a very small group. One person per donation, for couples you may snag two spots by each donating and selecting this reward.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • A tour of a real Nashville studio
    • Attend an exclusive listening party at Jordan's studio
    • Ian and I will cook just for you
    • 5 star overnight accommodations (Jacuzzi included babe)
    • breakfast cooked my me
    • After hours live performance of original songs of your choosing
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  33. Select this reward

    Pledge $5,000 or more About $5,000

    Private Concert

    Ian and I will come to your house, your wedding, your party, your whatever the heck you want, set up and play a concert just for you and your guests. If you have songs to request, let us know ahead of time and we can learn a few of them for you. If you have a special event that you want to make even more memorable, I'm your girl. This is a great opportunity to support this project. (you may have to provide travel for us, depending on the date of your concert. sometimes we can route a tour your way, other times we need to fly in just for an event.)

    Includes:
    • Private concert
    • Song requests
    • Signed copy of Road to Rome
    • Album download
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  34. Select this reward

    Pledge $10,000 About $10,000

    The Magic Glasses

    I have two identical pairs of these bad girls, (they are kind of like the Olsen twins) For 10K I guess i would have to part with one of them for ya.

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • The white frames that I wore on "The Voice"
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  35. Select this reward

    Pledge $10,000 About $10,000

    Be on the album

    Want to be on the album ? We have room for one very special fan! Come into the studio and cut some tracks with us, and your performance will be on the album. (while we will maintain creative control, we would love to hear what you bring to the table, and we guarantee you will be on the album, and in the credits) you will have to travel to Nashville in Sept to record. Travel not included.

    Includes:
    • Signed copy of Road to Rome
    • Album download
    • Be a part of our recording session with Jordan Hamlin
    • Be featured and credited on Road to Rome
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  36. Select this reward

    Pledge $10,000 About $10,000

    Executive producer

    If you fund this project, you are my hero. You will be credited as an Executive Producer, and you will get into the kingdom of heaven. (well, i can't really promise that, but there's a good chance)

    Includes:
    • Album download
    • Signed copy of Road to Rome
    • Executive Producer credit
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