About this project
To support us, click "Back this Project" on the right, or click directly on any of the available rewards.
Gents is a lifestyle brand offering consumers the highest quality product with a fashionable and sophisticated design aesthetic. Launched in November 2012 with men’s luxury baseball caps and apparel, Gents provides men and women with essential products of luxurious, relaxed comfort and personal style. With the success of our initial apparel and accessories we are expanding the collection starting with the perfect pair of jeans, followed by additional luxury essentials at affordable price points. Funds will be used for design, sampling, manufacturing and distribution. Visit gentsco.com to learn more.
Essential menswear hand-crafted in Los Angeles, CA
Our teams experience in denim spans over 15 years. We have earned a reputation for essential products that should be found in every closet, with impeccable quality and superb fit. We are transcending all of these qualities to our very own perfect jean.
Original run delivered to you at wholesale before they hit the stores for Fall 2014
If you purchased our jeans at a retailer, you will pay $229 - $295.00 for Fall 2014. We’ll sell them directly to you before they hit the floor for $99 to 149 a pair.
So how can I be a part of it?
To support us, click Back This Project or select one of the reward levels to the right.
When we've raised $5K, we can buy all the materials and have the garments made & handcrafted in Los Angeles, CA.
At $20K we will also be able to create a full collection, and you can choose what we produce next.
A little bit about us...
We've worked in the fashion industry for 15 years and learned by getting our hands dirty and working hard. We use the best fabric mills, sewers and laundries in the business. Through the years we have been apart of launching several very successful clothing brands. Now it's our turn.
In November 2012 GENTS launched its luxury cap and apparel on our own website www.Gentsco.com. By July 2013 we were in 60 top tier boutiques across the world and we share shelves with brands like Rag & Bone, J Brand, APC, 7 for all Mankind, Nudie, Hudson and Citizens of Humanity.
We are designing and producing your new favorite pair of jeans as you read this! These jeans will last a lifetime and only get better with time. We want you to continue sharing with us photos on our Instagram, Twitter and Facebook of the life you build for your jeans!
Quality, Quality, Quality...
What makes the perfect pair of jeans, perfect?
Fit - At GENTS we design essentials every man needs and should have in his closet. Our fits are classic and timeless. The Dean Straight Leg is the perfect, classic straight leg fit. Not too loose, and fitted in all the right places. Our Jagger Modern Slim is not too slim but definitely is a more tailored fit. Our King fit is for the guy that needs a little more room in the legs but still wants a classic straight leg.
Fabric - We're using premium denim from the finest mills in the world. For Kickstarter, we’re using an All-American raw selvage, a Indigo Raw with 1% stretch and a beautiful rigid denim from Cone Mills White Oak plant in Greensboro North Carolina, a super soft left handed twill denim from Japan and a Charcoal & Black Denim from Italy. These fabrics have a lot of character and ensure a lifetime of love.
Detail - Our attention to subtle detail makes this jean perfect for any occasion. Our classic 2 bars that represent our brand are placed on the back right pocket, flat inside seams, chain stitched waistband, and standard Gents button will ensure a clean, sophisticated look.
I want a pair! What sizes are you making?
The waists come in every size between 28-36, 38 and 40. Our inseam is 34" so you can always roll up or hem them if you need them shorter. We do this because you can always go shorter however you can't make them longer. Our fits are true to size so please order your normal jean size and as always the jean is going to stretch just a little bit. You'll select your size after the Kickstarter campaign closes.
If you have any questions or just want to talk...
After you support us, we would love if you helped spread the word. Email, Facebook, Twitter, Instagram and anywhere else you can think of
Email us at email@example.com
Risks and challenges
There are always sampling challenges and possible production delays but with a team in place with experience in all areas of production, manufacturing, distribution and promotion we feel confident all is in place to overcome any obstacles that come our way.
We will turn your new favorite pair of jeans out of our Los Angeles factory around the end of April 2014.Learn about accountability on Kickstarter
We will be sending out a fit guide after the campaign closes and be able to answer any questions you have about the fits at any time.
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