About
Human Food - Vegan & Organic Meal Replacement Bar
£80,891
851
Human Food is the world's first Daily Nutrition Bar designed specifically for people on a plant based diet, but that's good for anybody. It's Paleo, prebiotic, high in antioxidants, contains no gluten, no grains and no added sugar. It's made of 100% organic wholefoods and organic extracts, selected and balanced for optimal taste and bio-availability.
Human Food is not 100% of what you need each day but it contains 100% of the recommended intake (RI) of Vitamin B12 and 50% of the Iron, Zinc, Calcium, Vitamin D and Omega 3, plus over 12g of protein, as well as whole daily amounts of between 4 functional ingredients.
“I haven't heard of anything as nutritionally dense and as unique. I’ve searched for a bar like this since going plant based - not only addressing the macros - but also the micro-nutrients.” - Dr Hamed Kamil MBBS - Practicing physician / certified in plant-based nutrition / Nutrionfacts.org Medical Moderator.
"Great nutritionally and tastes awesome!" - Anthony Mullally - Ireland rugby league international / Leeds Rhinos, European Super League.
“I loved the bars, I loved the taste and great to carry round. They kept me full from breakfast through to lunch which hardly ever happens!” - Ailish Lucas - Multi award winning natural beauty, health and wellness blogger.
HUMAN FOOD DEVELOPMENT
"Humans need food that promotes and protects their health, but they also want their food to taste good. Human Food meets both demands: it's nutritious as well as delicious, giving you what you need and what you want with every bite." - Dan Reid - leading authority on Traditional Chinese Medicine (TCM) / best selling author of 'The Tao of Detox' and 'The Tao of Health Sex and Longevity'.
VITAMINS AND MINERALS
When you eat whole foods you're not consuming single nutrients but a whole range of vitamins, minerals, co-factors and enzymes which combined enable optimal use by the body. Without these additional compounds, synthetic nutrients may not be used by the body in the same way as their natural counterparts.
All of the Vitamins and minerals in Human food come from organic plants, which means they are complex and in their most bio-available forms.
"It is a wonderful way to get your nutrients and feeling full quickly without taking any supplement. Only the good stuff!" - Anett Velsberg - renowned food photographer and stylist who has built up a following of over a quarter of a million people on Instagram.
TASTE
One of the biggest challenges with Human Food's development has been making something which still tastes good 5 days a week, even after a year. The way we achieved this is by selecting and balancing over 30 organic whole foods to create a taste so complex you never get bored of it, and so smooth you know it's delicious but can't quiet say what the flavor is. This is so Human Food stays enjoyable everyday and so you can make own flavours by adding different fruit to smoothies.
“Best protein bars I have ever tasted!” - Non Evans - international in four different sports: rugby union, judo, weightlifting and freestyle wrestling. In rugby, Welsh and World all-time leading points scorer, and commonwealth medal holder in judo, weightlifting and wrestling.
"Human Food, frozen berries, banana, a littel acai powder and coconut milk. It's the perfect breakfast on the go, and unlike most smoothies, kept me full til lunch" - Natalie Tamarais - Award winning vegan blogger running the popular blog The Tofu Diaries.
“All three flavours are delicious, satiating and full of superfoods that you might otherwise struggle to get on a daily basis.“ - Dr Hamed Kamil MBBS - Practicing physician / certified in plant-based nutrition / Nutrionfacts.org Medical Moderator.
"Surprisingly tasty and enjoyable to eat" - Peter Robinson - founder of Popjustice - one of the world’s longest running music blogs / writes regularly for NME, The Guardian, Vice, The Observer and more.
"I want to eat more spirulina, but many products in it do not taste good. This does but with the addition of natural, not artificial sweetness." - Erin Fergus - Pro vegan bodybuilder / World Natural Bodybuilding Federation competitor, and OCB Natural Bodybuilding professional.
HUMAN FOOD BOOKLET
The Human Food Booklet contains easy to follow, expert advice to help you complete the rest of your diet. It also contains tips on making smoothies, ingredient and nutritional information, plus an illustrated morning regime of simple stretching and breathing exercises (taking 20 - 45 mins) that can be combined with Human Food bars to make a complete holistic health and wellness system.
"Absolutely love it. Beautiful design and the fact that it is not only about the food but also about mindfulness and eating well overall. I wouldn't change anything. Also loved that it made very clear the different ways you could consume it." - Anett Velsberg - renowned food photographer and stylist who has built up a following of over a quarter of a million people on Instagram.
“Very informative, for people with lots of experience in the fitness industry and especially so for people without. The workouts in there are good and so is the smoothie advice.” - Anthony Mullally - Ireland rugby league international / Leeds Rhinos, European Super League.
"Nicely done, I appreciate it's a fine line between explaining how to eat something and stating the obvious but the brochure struck a good balance." - Peter Robinson - founder of Popjustice - one of the world’s longest running music blogs / writes regularly for NME, The Guardian, Vice, The Observer and more.
"The amount of food combinations for making the bar into a smoothie or adding to a breakfast that you added is awesome!" - Erin Fergus - Pro vegan bodybuilder / World Natural Bodybuilding Federation competitor, and OCB Natural Bodybuilding professional.
HUMAN FOOD TRIAL
Before launching on Kickstarter we gave 25 professional athletes, journalists and health experts a Human Food Trial Pack. For 5 consecutive days trialists had 1 bar of Human Food (eaten as a bar, broken up into porridge, or drunk blended in a smoothie) in place of breakfast or lunch and recorded their experience.
“I love the taste and they are so convenient to carry and a perfect post workout healthy protein meal!” - Non Evans - international in four different sports: rugby union, judo, weightlifting and freestyle wrestling. In rugby, Welsh and World all-time leading points scorer, and commonwealth medal holder in judo, weightlifting and wrestling.Non Evans.
"Definitely worth a go! A great bar with so many nutritional benefits." - Hannah Chapman - (known as Vegan Han), A runner who blogs about veganism and running, with almost 40k followers on social media.
"It's so good to find a handy bar that's actually full of good stuff, keeps you full and isn't full of sugar!" - Natalie Tamarais - Award winning vegan blogger running the popular blog The Tofu Diaries.
"Was surprised I love it so much!" - Matt Dajer - co-creator of the hugely popular Yes Theory Youtube channel with over 1.2M subscribers.
"I was ready to face the day; alert, focused, full but not stuffed, ready to produce." Ed Lilo - music promoter in London.
“I love them. I’m big into fasting, all I’ve had is one of them yesterday and one today.” - Will Taylor – Ex-pro rugby union player for Ospreys, Scarlets and Wasps, and now fitness blogger and trainer of professional rugby players.
"With my first two Human Food bars down the hatch I added 20lb to my cable pull through. With a third one what can I do tomorrow?" - Erin Fergus - Pro vegan bodybuilder / World Natural Bodybuilding Federation competitor, and OCB Natural Bodybuilding professional.
"It definitely fills you up and leaves you feeling more energized and good." - Anett Velsberg - renowned food photographer and stylist who has built up a following of over a quarter of a million people on Instagram.
"The week trial was great, but I think that working with Human Food on a more regular and long term basis would be so insanely beneficial for my training and lifestyle in general! I would like to see how it affects my performance long term." - Chari Hawkins is a professional Team USA Heptathlete who lives and trains in Bath, UK. In 2016 she achieved a USA Indoor Bronze Medal.
READ CHARI HAWKINS' FULL TRIAL REPORT HERE
T SHIRTS
We tried over 20 different organic T shirts, looking for just the right weight and cut for a favorite T shirt. It's strong but not too heavy, feels nice and soft and is cut in the classic 80's style - not too tight and not too long. The T shirts are 100% organic cotton and the ink is DayGlo.
T shirts are black or white and printed in the color of chosen bar, or in triple color (with 3 month, 1 year and 6 year packages). And the sweatshirts are printed with glow-in-the-dark ink.
PRICE
Human Food costs £3.30 per Daily Nutrition Bar. It costs more than a snack bar and less than lunch. Unlike a snack bar or a sandwich, Human Food contains a solid nutritional base on which to easily complete an organic, plant based diet that includes whole daily amounts of functional ingredients. We spent 4 years developing Human Food, with help from world leading health experts, researching, sourcing, trialing and refining, before we worked out costs.
We made Human Food as good as possible and then worked out a fair price, which is less than the high street cost of the ingredients in it.
"I work in London, where a proper breakfast or lunch is at least £7. Human Food is half the cost and the most nutritious thing I eat all day." - Dan Papps - manager of Imprint Faber Social at leading independent publishing house Faber & Faber.
SUBSCRIPTION
Human Food is only available by monthly subscription. This is so we can keep price to a minimum by cutting out the retailer. The first intake is limited to 2000 subscribers and future intakes will also be limited to ensure that we grow at a steady, healthy rate without any risk to standards.
The bars come in packs of 5. So you can split orders up between colors and get 1, 2 or 3 colors each month. And on the Human Food site managing subscriptions will be easy. It will be simple to change bar color, change to a temporary delivery address, or pause, stop or reassign subscriptions easily, straight away and without any penalty.
Each month we'll send subscribers 20 bars in their chosen colors plus the latest edition of the Human Food Community News Letter containing; expert advice, smoothie recipes, updates on the latest health research, original art, stretching and breathing exercises, as well as community news and support.
Risks and challenges
HUMAN FOOD COOP
Human Food's aim is to make the world's best Daily Nutrition Bar using only organic, plant based ingredients and including whole daily amounts of functional ingredients. This is the challenge we have set ourselves. Our strategy is simple – to use the best ingredients, guided by the best expert advice, developing and improving in response to subscriber feedback and continual research. In order to ensure that Human Food is always as good as it can be, we will always reinvest 50% of profits in research and development.
Ky - Development / Production
Ky has been making things his whole life. He's been responsible for creating brands, achieving listings in supermarkets, and mirroring this success in over 10 other countries. Human Food is something he's been working on for over 4 years, that's based on his personal life experiences and values. Ky started Human Food in his home town of Tenby, South Wales.
Tom - Writer / Editor / Production
Tom is a marketing guy who people go to if they need help with communicating who they are to their audience. He has helped Ky with some of his projects in the past, but currently works with clients who run business all over the world. For Human Food, Tom will be the newsletter editor. He's been friends with Ky for 18 years.
Jo - Sending out Subscriptions / Production
Optimal physical health is achieved though diet and exercise. Jo is a qualified Yoga instructor and has helped develop Human Food's morning routine guidelines. She will be making sure you get your subscription when you need it.
Dom - Website
Dom is a hugely experienced full-stack developer, and has been making websites for over 15 years for businesses of all sizes. He made the Human Food website too. He will be busy adding to humanfood.coop as soon as the Kickstarter has completed.
Nick - Designer
Nick made everything we do look amazing, and has won awards for making other people's stuff look amazing too. He's a talented designer who will be staying with Human Food and making sure it looks beautiful.
Abi - Head of Creative / Production
Abi studied art at RCA in London, and now lives in Tenby where she also helps run (and co-created) the not-for profit art collective 'Create Pembrokeshire'. She has been involved in the creative direction of Human Food from it's conception.
The coop members listed above are just part of a world wide network working together to make Human Food the best it can be. We work with doctors, nutritionists, food scientists and world leading authorities on Ancient Eastern health and nutrition systems.
"In Traditional Chinese Medicine (TCM), the keys to health and longevity may be summed up in two words: Balance and Harmony. Balance means dynamic balance between the two polar forces of Yin and Yang. These are the harmonic forces that make the world go round and allow your vital organs to hum in tune to the song of life. Human Food is formulated to achieve balance and harmony in the vital functions of the human body and thereby promote health and longevity.” Dan Reid - best selling author of 'The Tao of Detox' and 'The Tao of Health Sex and Longevity' / Official Human Food Adviser.
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Funding period
- (33 days)