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Get The Cinnamon Snail back on the streets, and help us make our foodtrucky world more resistant to peril and calamity!
Get The Cinnamon Snail back on the streets, and help us make our foodtrucky world more resistant to peril and calamity!
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1,625 backers pledged $85,470 to help bring this project to life.

About this project

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$85,470

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Get The Cinnamon Snail back on the streets, and help us make our foodtrucky world more resistant to peril and calamity!

Help us finance and build a new food truck (finally!), so we can get back in the game, and continue to bring the best vegan food to NYC and NJ.  Our old truck will get sorted out, and eventually be a "back up" vehicle, so we will never miss another day, and the sun will always shine, unicorns will always sing, and breakdancing will always occur inside the pentagon, and other official government buildings.

Here's a breakdown of all of the costs:

The truck and permit (cost: $82k, I know, Yikes...)

Fabrication of a display case for our pastries, and other stainless fabrication (cost: $10K)

Gorgeous artwork put on the outside (cost: $5K)

The wrap for the new truck is already designed and ready to go.   Design is by our friend Greggy who designed the wrap for the first truck too.
The wrap for the new truck is already designed and ready to go. Design is by our friend Greggy who designed the wrap for the first truck too.

Full tuneup and inspection from a great mechanic (cost: $1200)

All money we raise through kickstarter will go directly to these expenses.  Any additional money we might raise will go to further updates to make the truck nicer and more reliable.  One thing we would love to do, is install a display case on the opposite side of the truck, which would allow us to serve from the other side at events, and on one way streets that only have parking on our left side (there are actually quite a few locations we would love to be able to serve, but currently can't because we can only serve from the passenger side). 

Once our old truck is fully permitted again, we will keep it as a back up truck, so that when our new truck needs a day in the shop, we always have another truck we can rely on, so NOTHING can keep us from serving vegan food daily on the streets.

Here's my story all the deets:

My name is Adam.   I have a really sweet little vegan family, and some of the best friends on earth.  Together we started what has become a very well loved food truck.

Even though it's a business model with endless difficulties, I love running a food truck.   It's really kind of a dream come true for me.  Having a food truck allows me to bring vegan organic food to many communities throughout the week who don't have great lunch options nearby.   When disaster strikes, like during hurricane Sandy, having a food truck allows us to do outreach, and bring hot food to people in need.  It's pretty wonderful what we get to do.   Basically, all day people come up to us, and get really happy in front of us, and then leave with yummy creative food.  It's really one of the best feelings in the world.

I started The Cinnamon Snail vegan food truck a little over 4 years ago, using a really beat up 20 year old truck I found on craigslist.   With a very small budget, me and some of my close friends got the truck outfitted with a mobile kitchen and gorgeous artwork, and hit the streets.

We have become probably one of the most popular food trucks in NYC, winning tons of fancy awards and accolades. It's amazing how far our old trucky has taken us, but now it's increasingly having problems.

Mechanical failures strike either the truck or the generator frequently, keeping us off the streets for long periods of time during costly repairs.  NYC also has a nightmarish, outdated food truck permit system that is in bad need of reform.  When we need re-inspection every 2 years, or if there is a problem with the truck,  we can be forced off the streets for weeks, awaiting paperwork, or an inspection date.   That's where we are at right now.  It could take over a month to coordinate an inspection date and get back on the streets. 

Meanwhile, we have become a pretty large crew of people.  We have bakers who make our awards winning donuts at night, the folks you see on the truck everyday, we have a cleaning crew, and there are folks back in our prep kitchen every day making the sauces, burger patties, condiments etc.  While the truck awaits an inspection date, we are all out of work.

We have found a gently used food truck, that has a valid NYC vending permit on it. The truck has only 25K miles on it, and should be much more reliable than our old truck.   It's also quite a bit roomier inside, which will allow us to store more food, and function more easily inside, which should help us speed up our service quite a bit.  

Please help us get back on the streets.  We will really love you forever, and will do our absolute best to keep improving our food.   One day we want to win the award for yummiest food in the galaxy, and send Jar Jar Binks to accept the trophy on our behalf in an intergalactic food hover-craft carefully crafted out of tofu.  Help!

HUGe HUGE HUGE thank you and endless hugs and sandwiches to the über talented Liza de Guia (of Food Curated), who helped us quickly put together a really lovely kickstarter video.   May her day be filled with hearts and puppies and rainbows and the best s
HUGe HUGE HUGE thank you and endless hugs and sandwiches to the über talented Liza de Guia (of Food Curated), who helped us quickly put together a really lovely kickstarter video. May her day be filled with hearts and puppies and rainbows and the best s

A little info about our rewards

The dates for the cooking classes at our kitchen in Brooklyn will be:

Saturday June 7th, Saturday July 12th, & Saturday August 9th.

All classes will be 10:00am-2:00pm

These are going to be fun, hands on multi course cooking classes.  We will sit down and eat everything we make together at the end of the class.  

Rep your favey food truck and be cozy with this super comfy soft hoodie made from 100% organic cotton. Designed by local artist Jenny Marmorato
Rep your favey food truck and be cozy with this super comfy soft hoodie made from 100% organic cotton. Designed by local artist Jenny Marmorato
Show your love for the Cinnamon Snail with this awesome 100% organic cotton hoodie. Back reads "THE POLICE CAN'T STOP US FROM BEING YUMMY"
Show your love for the Cinnamon Snail with this awesome 100% organic cotton hoodie. Back reads "THE POLICE CAN'T STOP US FROM BEING YUMMY"
This is an example of one of Nate Bear's donut-head portraits.   This, is Nicholas Cage with one of our toasted pistachio cake donuts as his head.
This is an example of one of Nate Bear's donut-head portraits. This, is Nicholas Cage with one of our toasted pistachio cake donuts as his head.

 Any of the rewards on our page can be gifted to someone else, so please Aunty in Nebraska, do something extra sweet for your favorite vegan nephew in the big city <3

Risks and challenges

Should we receive full funding, we will be an unstoppable force in the vegan food galaxy!

Of course, we will do our best to get everyone's treats fulfilled quickly.
Should any hurdles or challenges arise that make it difficult to deliver said treat, we will use TNT and plastic explosives to blow away those hurdles (to kingdom come).

Let's say, Nicolas Cage tries to prevent us physically from delivering your shirt to the post office. HE WILL BE ELIMINATED (using Wesley Snipes to pack him tight into a catapult, and launch him into the sun.) Sorry Nicolas Cage, but you should have know better as to interfere.

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FAQ

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  1. Select this reward

    Pledge $5 or more About $5

    We shall bestow you with a fine quality cybernetic hug, and mail you a fancy color Cinnamon Snail Sticker.

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    Pledge $10 or more About $10

    We will pretend we are you for exactly 30 seconds in the privacy of our super elite cinnamon snail kitchen. (Please send a photo of yourself, so we can do a good job).

    You will also be mailed 2 fancy color Cinnamon Snail stickers.

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  3. Select this reward

    Pledge $20 or more About $20

    Snail shaped cinnamon marshmallows made by Sweet And Sara just for our kickstarter backers!

    & a Cinnamon Snail sticker.

    Pick up from the truck.

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    29 backers
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  4. Select this reward

    Pledge $25 or more About $25

    Lunch and Pastry at our trucky.

    We will send you a voucher to come and get one of anything you want off our menu, and one of anything you want out of our pastry assortment.

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  5. Select this reward

    Pledge $27 or more About $27

    ½ Dozen Vanilla Bourbon Crem Brulee Donuts.

    We won the 2011 Vendy Award for these babies. Their custard filling is made with makers mark bourbon. Email us in advance to let us know when you intend to pick them up from our trucky.

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  6. Select this reward

    Pledge $27 or more About $27

    ½ dozen Hulk Hogan Fudgie Wudgies

    6 chocolate glazed donuts stuffed with rich chocolate ganache and coated in ground chocolate cookies.

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  7. Select this reward

    Pledge $35 or more About $35

    Sean (who works the window of the truck), and Bryan (who does wild zany office stuff for us)
    will record a personalized rendition of a very randomly chosen song on your answering machine!

    Will it be a pirate jig type song? A rendition of "and I miss you like the desserts miss the rain"? A personalized bar mitvah ditty?

    Only one way to find out!

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  8. Select this reward

    Pledge $45 or more About $45

    A meal and whole box of donuts with a heart drawn on the box will be donated to a randomly selected NYC homeless person by us on your behalf.

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  9. Select this reward

    Pledge $50 or more About $50

    Cinnamon Snail Chakra Shirt.
    Available in S/M/L in mens or women

    Lovely design by Kaliptus

    Backside shows all 7 chakras made out of our food truck, snails, and butterflies.
    Beautiful symmetrical mandala on the front.

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  10. Select this reward

    Pledge $50 or more About $50

    Shirt of Giant Donut Eating Air Force One.

    Art by Nate Bear.

    Cinnamon Snail art on the back.
    Front depicts a monstrous, giant donut, breaking air force one in half and drinking the juice that comes out!

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  11. Select this reward

    Pledge $50 or more About $50

    We NEVER sell day old donuts. So, this is a great opportunity to be sent a personalized short video, of Chef Adam Sobel doing a headstand on old donuts, singing a song just about you.

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  12. Select this reward

    Pledge $50 or more About $50

    Lunch and Pastries at our trucky FOR TWO!

    We will send you TWO vouchers to come and get one of anything you want off our menu, and one of anything you want out of our pastry assortment. So, ideally, you go on a date with someone you love at the Snail. Otherwise, you can use these two vouchers yourself, at separate times.

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  13. Select this reward

    Pledge $75 or more About $75

    Lunch and Pastries at our trucky FOR THREE!

    We will send you THREE vouchers to come and get one of anything you want off our menu, and one of anything you want out of our pastry assortment. So, ideally, you bring your mom and dad, or your two best friends, or your other two identical twins on a date to the Snail. Otherwise, you can use all these vouchers yourself, at separate times.

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    8 backers
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  14. Select this reward

    Pledge $75 or more About $75

    Rep your favey food truck and be cozy with this super comfy soft organic cotton hoodie.

    Cinnamon Snail mandala / henna design
    Designed by local artist Jenny Marmorato of jenny m design studio.

    Includes shipping anywhere in the USA.

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  15. Select this reward

    Pledge $75 or more About $75

    "The Police Can't Stop Us From Being Yummy"

    Show your support for the Snail, and for animal rights with this absurdly fly, soft organic cotton hoodie.

    Designed by Brooklyn artist Ryan Walden of 125mgdesign

    Front reads:
    "until every cage and pastry box are empty"
    With an activist holding a bunny and box of donuts.

    Back Reads:
    "The police can't stop us from being yummy" with a splattery distorted version of our logo.

    Includes shipping anywhere in the USA.

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  16. Select this reward

    Pledge $100 or more About $100

    Lunch and Pastries at our trucky FOR FOUR!

    We will send you FOUR vouchers to come and get one of anything you want off our menu, and one of anything you want out of our pastry assortment. So bring your best friends from work, or your whole adorable family on a date to the Snail. Otherwise, you can use these all these vouchers yourself, at separate times.

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  17. Select this reward

    Pledge $200 or more About $200

    Our silly little sandwiches make you cry?

    How about a massive 4 foot long version of your favorite sandwich on the truck!?! That will make you cry tears of joy and bliss. This thing is no joke.

    Feeds 8-12 people.

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  18. Select this reward

    Pledge $250 or more About $250

    Skip the line at our truck and eat whatever you want for lunch!

    (Valid only ONCE)

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    2 backers
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  19. Select this reward

    Pledge $250 or more About $250

    Take a multi-course vegan cooking class with Chef Adam Sobel, tour the Cinnamon Snail's giant kitchen home-base in Brooklyn, and eat everything we prepare together.

    There will be three dates offered this summer to choose from.

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  20. Select this reward

    Pledge $280 or more About $280

    A absurdly big 6 foot korean bbq seitan sub is enough to make everyone you know do the happy dance.

    Smoked chili grilled seitan, home made kimchi, arugula, marinated kale, and sriracha mayo.

    This is enough extremely yummy food for 14-18 people.

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  21. Select this reward

    Pledge $400 or more About $400

    We will design and name after you, a weekly sandwich special on the truck. It can be based on your favorite thing to eat, or you can help us turn your creative food idea into reality!

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  22. Select this reward

    Pledge $500 or more About $500

    A portrait of you (or someone you love) with your favorite donut from our truck instead of a head.

    Created by Nate Bear, a lovely young, foaming-at-the-mouth-art-man, who has created some of our fabulous shirts in the past.

    You will need to send us photos for Nate to use for cannon-fodder.

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  23. Select this reward

    Pledge $500 or more About $500

    TWO PEOPLE (hopefully one of them is you, unless you are just very nice) go to a multi-course vegan cooking class with Chef Adam Sobel, tour the Cinnamon Snail's giant kitchen home-base in Brooklyn, and eat everything we prepare together. There will be three dates offered this summer to choose from.

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  24. Select this reward

    Pledge $1,000 or more About $1,000

    Skip the line at our truck and eat food for free for a month!

    (Limit of 1 menu item and 1 pastry / per day)

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  25. Select this reward

    Pledge $3,900 or more About $3,900

    Have The Cinnamon Snail show up in front of your home or office and cater yummy food from the truck exclusively for you!

    (must be fewer than 100 people. Legal NYC parking space must be provided, must be on a day that works for our schedule).

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  26. Select this reward

    Pledge $4,000 or more About $4,000

    Sponsor a homeless outreach day.
    We will bring the truck to an area in NYC or NJ, exclusively to serve free hot meals to the homeless and hungry. We will put up signage, and do promotion crediting you or your company for providing the funding to make it happen.

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  27. Reward no longer available

    Pledge $5,000 or more About $5,000

    Our new truck will be named after you, or a loved one, or a deceased person or animal. It will still be The Cinnamon Snail, but the specific truck will be called by the name you choose.

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    Reward no longer available 1 backer
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  28. Select this reward

    Pledge $9,000 or more About $9,000

    Sponsor three full days of outreach from our truck. The truck will travel to a disaster struck area on the Northeast of the USA, and will serve free hot meals, and provide charging stations to those in need.

    (This service will be fulfilled at the next appropriate opportunity)

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Funding period

- (15 days)