A viral sport yet to be played around the world
To begin with, we are mesmerized by the fact that we went viral. The demand for the sport was astonishing. After the first 8 million views on Extremes Facebook page the requests started to drop in. Again, we thought that this was something that everybody was able to do in the summer. After some research and more than 50 private messages we found out that the concept was harder to do in the United States and the rest of the world than in Sweden. We want to give you that game that yet does not exist in the United States. We have played ourselves since the first event, Håsjösåpan, was held at Håsjögården back in 2011. We want to give you everything you need to play Soap Hockey in a package, ready-to-play out of the box.
How will we do this?
Step 1. Spread the word about our Kickstarter and fund the project. Every tournament we have had has been free to join and we solely rely on sponsored material but now we will be able to sell our own fields and equipment.
Step 2. Assemble the package with all that you need
We will assemble the products you need to play and handpick the right gear (sticks, balls and field 14 by 9 meters) so you don't worry about this. We have the knowledge about the field and what sticks to use when you play for the optimal experience.
Step 3. Distribute the products through Amazon.com
The products will be distributed through our Amazon Store to make shipping faster and more reliable for each customer.
Note: Backers will get their products before the official launch and will get inside information on the products before the release.
Stats on the project at the time of writing.
These views are only on Facebook. At this time we can not accurately count views on other social media platforms such as Instagram and Youtube.
Risks and challenges
After the viral hit it was hard for us to see how this would not work out. However, after some thought we nailed it down to be these three challenges that we find the hardest.
1. Do people actually want to pay for this product?
Soap Hockey is more expensive than what people realize. The field we are playing on is padded and costs around $1000 due to being custom made and printed in Sweden. We will resale a consumer friendly version of this along with offering the more premium field with padding and print.
2. Can we reach out to as many as we did with our viral video?
Yes. We have gotten over 50 requests on where to buy this product online and we strive to get the same media coverage with the connections we have already made with the video.
3. Shipping and Administration
The final product is heavy. We calculated that a shipped package will weigh around 50lbs and the shipping to be expensive. Since this is now managed through Amazon.com we will not have to deal with the shipping and administration and bypass this challenge - also get happier customers.
- (14 days)