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7Even Dynamics is a shoe technology company that builds a non lacing canopy to wrap the foot and create happy feet.

We HAVE CREATED a revolutionary new shoe. Please support our new company by pre-purchasing SHOES through our Kickstarter campaign. Any amount can be pledged to show support FOR our project. You can pledge for ANY OF THE various rewards listed or pledge money to the company without a reward. 

For a minimum pledge of $25 you will get the first ever 7Even Dynamics T-shirt

T's!
T's!

For a pledge of $35 you will get the first ever 7Even Dynamics Hoodie!

7Even Hoodie!
7Even Hoodie!

THE STORY BEHIND 7EVEN DYNAMICS, Inc.

While cycling on a mid day training ride in 2010, I was hit from behind by a truck, sustaining fractures in my neck and back. Here is the bike I was riding:

The steel frame saved me!
The steel frame saved me!

Despite not knowing literally what hit me, I was very grateful to be alive. After my release from the emergency room in 36 hours, I made a conscious decision not just to come back to normal health but take the opportunity to apply all my 30 years of competitive racing and training to make a comeback to world class racing in the duathlon (run-bike-run).

George on the move!
George on the move!

 Just One YEAR after the accident, I raced at the National Duathlon Championships in Tucson, AZ placing 8th in my age group, qualifying for the World Duathlon Championships for TEAM USA. Four months later I raced at Worlds in Spain placing 7th. 

2011 World Duathlon Championships, Gijon, Spain
2011 World Duathlon Championships, Gijon, Spain

In striving for the podium again, I noticed my shoe changing transitions from the bike to running were very slow. I really needed a better way to get in/out of shoes faster and velcro, stretch laces just didn't work well enough. I went to my bicyle mechanic in town and asked him if he could solve this problem and two weeks later we had our first prototype pair of shoes! Three weeks later I raced in SHOE #1 at 2012 National Duathlon Championships and cut significant time off my previous year! It worked!!

Shoe #1 worn at the National Duathlon Championships, 2012
Shoe #1 worn at the National Duathlon Championships, 2012

SHOE FIT PROBLEMS

We didn't stop with one innovation but realized we had the opportunity to completely redesign the ENTIRE shoe upper to help eliminate heel pain, prevent losing toenails, hammer toes and other feet problems I had experienced over 30 years of running. 

Losing a big toenail is never fun...
Losing a big toenail is never fun...

DISCOVERY

We noticed that keeping the pressure off the top of the foot's nerve center was like wrapping the foot not squeezing the toes. We really DISCOVERED a better FITTING shoe! 

We continued to iterate on the various types of closures from a basic dial and outer clips to no dials or velcro, redesigning from toe to heel.

Total upper re-configuration-toe to heel
Total upper re-configuration-toe to heel
Early racing prototype
Early racing prototype

Here is a little archived footage I took to record what types of things we were doing: 

WHAT'S BEHIND THE "NO LACES AND TONGUE"?

So what is the science behind why side closure works? Since we filed our utility patent, we can divulge a few things here. 

We started with the 36 distinct foot measurements in footwear (courtesy of our adviser, Reden Reyes)

The foot is dynamic in movement!
The foot is dynamic in movement!

We knew we had to take the pressure off the top of the foot to the side.

Less closure invasion is better...
Less closure invasion is better...
The top of the foot is the nerve center
The top of the foot is the nerve center

We iterated on a side closure until we found non-invasive points on the foot and it is the basis of our technical closure with 7 points of contact:

Introducing Tongueless Footwear with a CANOPY!
Introducing Tongueless Footwear with a CANOPY!

By wrapping the foot, getting the pressure off the top of the foot, providing adjustments that work, you allow the foot to naturally do what it is supposed to do. 

The foot is widest at the toes. splays 15%, half an inch in length under load and our closures solve this problem with a sock like fit in the toe box.

VISION

We realized we could do something really BIG! We could change the world of footwear fit forever. So, we put our up our VISION statement:

7Even Dynamics is a shoe technology company that delivers massive innovation of footwear FIT, FORM and FUNCTION and creates happy feet with customized logos/colors that suit your everyday activities. We create a family of shoes that combine the best materials, factory practices, science behind foot dynamics and fashion to give you a personalized fit. Our footwear focus begins with baby feet, to children running their fastest PE miles in school, cross country and track runners, golfers, triathletes/duathletes, those rehabilitating from surgeries or traumas, cyclists, hikers, walkers and even helps those dress fashionably while transitioning in/out of airport security.

AND, WE ARE ON A MISSION!

We think we can build a $1B company in ten years! Why not! We are not just talking about running shoes, but there are SEVEN DYNAMIC FEET CATEGORIES to work with:

1. Run-Road, Triathlon, Dirt, Multi-Sports, Basketball

2. Elements-Snow, Ice, Trail-Rocks

3. Wheels-Bicycle, Skate, Motorcycle

4. Dress-travel, on their feet a lot, teachers, security, delivery, health workers

5. Cleated-Soccer, Baseball, Golf, Football, Lacrosse

6. Rackets-Squash, Tennis, Racketball

7. Sandal-Sport, Beach, Casual Dress

The well respected online shoe company Zappos, built their revenues to $1B in 7 years; Crocs is over $1B; Vibram with their new 5 toe shoe reached 2% of all running shoe sales in 4 years.

WHY BUSAN, SOUTH KOREA NOW?

We decided to source a manufacturer over in the shoe mecca of Busan, South Korea to determine if anyone could make these radically different shoes. And, what we did was to find and make KT Kim a company co-founder who had 25 years of shoe experience from all over the world. He took us into 20 factories in Busan. That is out of 300!! Busan is the shoe mecca of the world with 60 years of experience in making shoes. We saw the most cutting edge factory processes, injection molding, lightweight materials, quality control, innovation and serious productivity that can turn out 2,000 pairs of shoes per day per line! There is stuff they do no one else in the world can! 

We found a golf shoe fanatic!
We found a golf shoe fanatic!
We saw incredible molds
We saw incredible molds
We stepped into shoe heaven
We stepped into shoe heaven

THE NEW BUSINESS MODEL

While touring and considering Busan as our go-to factory center, we realized we could not only change shoe upper technologies but the ENTIRE LEGACY FOOTWEAR SUPPLY CHAIN PROCESS. That is, we could design customized shoes, test them, manufacture and ship them over in 10 days to the USA without duty! We could shorten the traditional shoe futures retail buying model by 6x from 18 months to a mere 3 months from start of a new model to commercial delivery. 

Rapid prototyping and development
Rapid prototyping and development
That is a lot of soles!
That is a lot of soles!

THE FAMILY JUST GREW!

We went over to Busan with a couple running shoe prototypes and came back 3 weeks later with baby shoes, trail running, walking, kids sport casual models, sport sandals, and golf shoes. Our family of marketable shoes just multiplied overnight!

High Performance Run
High Performance Run
High Performance Run
High Performance Run
School/Sport Casual
School/Sport Casual
School/Sport Casual II
School/Sport Casual II
School/Sport Casual III
School/Sport Casual III
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Walking/Traveling
Walking/Traveling
2 Color Sport Sandals
2 Color Sport Sandals
Sport Golf
Sport Golf
Pre-Tweens
Pre-Tweens
Infants
Infants
Infants
Infants
Infants
Infants

THE TEAM

We now had the production, tested prototypes and operations nailed. However, we needed the awesome marketing gurus with the legs to get us to market. Immediately we attracted Eric and Rachel, the most inspirational, professional, top business athletes you could hope to work with. We just added 50 years of health, wellness, running, racing, training experience with both of them!

Now we have LEGS!
Now we have LEGS!

Were we ready to delivery? Almost. I met Marianna online while looking to fill our Head Designer position. Marianna is from Greece and has been designing sneakers from the age of 5. She studied shoe making in Italy and had a huge portfolio of experiences. 

Ahhh...Inspiration comes from sunny Greece
Ahhh...Inspiration comes from sunny Greece

Immediately she jumped in to design the TEAM USA shoes and then proceeded to unleash creative talent on country flag shoes. 

Performance meets style
Performance meets style
TEAM PORTUGAL
TEAM PORTUGAL
Team Norway
Team Norway

Now, we have started gaining the attention of triathlon coaches worldwide. We also debuted our club-corporate shoe capabilities at the Silicon Valley Sports League games in Palo Alto, where the likes of Facebook, Google, Linked-In, 500 Start-Ups and Reputation competed heavily to win pairs of our customized shoes. 

Here is a short video of the competition, winners and the design we put together for them!

Oregon Duck colors!
Oregon Duck colors!

PLEDGE GOALS

After more than a year of thorough development, daily training and race testing, my partner and I had put everything we had financially into this. We realized our investor contacts in Silicon Valley were not looking to invest in manufacturing. So, we decided to reach out to YOU, our potential customers to help us spread the word, try the shoes, tell us all about the differences you feel in FIT with a wrap abound the foot, more ventilation and the elimination of plastic heel counters.

THE FIRST $100,000

With your support to obtain this pledge goal, we can start and receive production of the first 2,500 pairs of our HIGH PERFORMANCE TEAM USA, CLUB, SPORT LIFESTYLE AND COUNTRY FLAG sport/lifestyle shoes. There aren't any shoes with this level of comfort and performance anywhere on the planet! These shoes are all designed from inspiration of our TEAM USA duathlon worlds members with adjustability on the fly, easy in/out, maximum ventilation, no plastic heel counters and super light weight. With the help of our designer, you create a custom looking shoe with preferences of color/logos built into our base of shoe technologies. 

High Performance Run-TEAM USA
High Performance Run-TEAM USA
High Performance Run
High Performance Run
Walking/Travel/hanging out
Walking/Travel/hanging out
All White Running/Walking
All White Running/Walking
All Black Running/Walking
All Black Running/Walking
Sport Lifestyle
Sport Lifestyle

THE NEXT $100,000

Your support of this level of financial pledges finances the next 2,500 container shipment of INFANT, Pre Tweens,SCHOOL/SPORT CASUAL and 2 COLOR SPORT SANDALS. These shoes cover the range from smallest feet to feet in high school that ride to school and run X-country. 

School/Sport Casual
School/Sport Casual
2 Color Sports Sandal-only from Busan
2 Color Sports Sandal-only from Busan
Pre-tweens
Pre-tweens
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Bicycle Commute/Sport Casual
Infants
Infants

The final pledge goal to reach $300,000

We are a growing family of shoe technologies and categories not just marketing hype from one well known athlete. We innovate, you design and WE DELIVER! The final $100,000, when we reach it, will finance a container of 2,500 pairs of completely customizable HIGH PERFORMANCE RUNNING shoes, some dialed in sport GOLF shoes and some road cycling shoes. You work with our head designer to create fashionable, colorful and vibrant performance shoes that work with your logos/colors. 

Adjustable, form fitting SPORT GOLF
Adjustable, form fitting SPORT GOLF
Reputation.com's creation
Reputation.com's creation
Corporate Wellness and Fitness Challenges
Corporate Wellness and Fitness Challenges
Road cycling
Road cycling

HELP US START THE FOOTWEAR REVOLUTION!

We have brought our vision to reality and it's time to share all this wonderful wisdom with you and the world. We are inviting you to be part of the footwear revolution! Thank you for taking the time to learn about us and we hope you will pledge your hard earned dollars on footwear that will make your life more enjoyable. 

Here's to HAPPY FEET!

George Pierce, CEO, Co-founder

Tom Jelmyer, Chief Innovation Officer, Co-founder

KT Kim, VP International Busan Operations, Co-founder

Rachel Cieslewicz, Chief Footwear Designer & Merchandising Officer

Eric Martin, Chief Marketing & Sales Officer

Marianna Anagnostou, Head Footwear Designer, Merchandiser, Coordinator

David Dolnik, logo/graphics designer, video expert and special thanks for putting all the hard work and effort into making this Kickstarter company video and professionally shooting all the photos for our website. 

Kang Lim, our IP lawyer who helped us file our first utility patent and PCT for international protection

Village Cobbler in Palo Alto, thanks so much for the incredible sewing, stitching and working overtime hours to get us all our newest prototypes that worked beautifully in all the test conditions

Reden Reyes our footwear guru in the Philippines that helped us nail the 7 dynamics technical closure for trail, off-road and hiking applications

My family for testing and putting up with me!

My daughter likes to "fashionize" her shoes
My daughter likes to "fashionize" her shoes

www.7evendynamics.com

Risks and challenges Learn about accountability on Kickstarter

We have done all the "heavy lifting" in the company in terms of factory education in making the new upper designs, selecting the right factory for each shoe category, making sure we did our patent filings and prototype testing at the highest levels of competition. Our risks are not in delivering the best footwear since our factories have been making and globally shipping footwear since the 60's. Frankly our challenges will come in delivering the best customer service, in making sure the proper sizes are delivered, that if there are any technical problems or issues that we immediately help the customer, if sizes don't fit we enable an easy return policy and we get better with each year of operation. We will have growing pains as any start-up does, will make mistakes along the way, and we will need to hire the best, most passionate folks to help us build a very large globally based company.

Our only industry risk medium term is that another company decides to copy us forcing us to defend our intellectual property. That might be a good thing since a broad base of happy customers will help us reinforce our allegiances in the marketplace. We have a strong factory network that will keep our intellectual property secure and have it in their best interests to see our success in this new footwear design. We all win.

FAQ

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    7Even Dynamics Hoodie

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    A pair of BABY-TODDLER SHOES for children that just started walking, running around the house and are designed specifically with our easy in/out closures. Now moms and dads don't have to struggle getting feet in/out of shoes quickly. These shoes combine the best of both anatomical fit and side closure that is easy to adjust with one hand. Feet grow fast at this age and getting a couple sizes to grow into saves shopping time.We provide all sizes starting K6-K13. Please specify for a girl or boy.

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    2-Color SPORT SANDALS for pre-post exercising or just hanging out in HOT weather. This sandal is not just a flat foot-bed but anatomical to fit your foot for comfort. And, our factory is the only one in the WORLD that can produce 2 color injected poly, super lightweight sandals. We supply all youth, mens and womens full and half sizes.

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    One pair of SCHOOL/SPORT CASUAL shoes with our easy in/out side closure is for those starting at kindergarten though middle school who have to make the bus on time, get out the door quickly to school and who may have not learned to tie shoes yet. Many times children have to run the mile time for PE class and need a good shoe. Kids get a lot of self confidence, self esteem when they can fasten their own shoes without help from their parents! This shoe is made for easy in/out adjustability that won't drive teachers crazy in the classroom with a noisy velcro attachment. We supply all girls and boys full and half sizes starting with K11 thru kids 6.5.

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    SPORT LIFESTYLE SHOE-This shoe is very lightweight and designed for sport and lifestyle casual wearing to work, commuting or easy running. It integrates our easy in/out canopy with a Velcro attachment that is out of the way and non intrusive. Colors on the way! We provide all mens/womens full and half sizes.

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    3 backers

    One pair of SCHOOL/SPORT CASUAL shoes with our easy in/out side closure for middle and high school wear for biking, walking or in cross country practice during the school week. It has built in performance from our performance run shoes and has the "cool" fashion that rules. We provide all girls and boys full and half sizes.

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    SPORT WALKING/TRAVEL SHOE with our easy in/out side closure. When you travel, you have to get in/out of shoes at airport security quickly and sometimes have to run to catch that plane! When you are on the plane for some duration, your feet swell up and you want to quickly adjust your shoes without having to mess with laces. This is the shoe for travelers and walkers that want fashion and performance! We provide all mens and womens full and half sizes.

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    HIGH PERFORMANCE TEAM USA RUNNING SHOE. This shoe is the inspiration for our new upper designs that include easy in/out side closure, maximum ventilation, adjustability on the fly and no plastic heel counters. The drop is 4mm and there is plenty of cushioning that make this ideal for short to middle distance training, racing and podium. Surfaces they are designed for are road, packed dirt and track. The World Duathlon TEAM USA members will be using these in competition for 2013. If you thought Nike Free was great, we just upped the bar uniting the upper and outer for best performances. We support all mens/womens full and half sizes including a EE width for wide feet. Add $20 per pair for shipping outside the USA.

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    COUNTRY FLAG SHOE(sport casual/running)-Choose your native or favorite country flag out of the 196 world countries for this TEAM running shoe. This shoe is based on our TEAM USA shoe technologies. We have our designer working on all the country flag colors incorporated into the high performance running shoes with easy in/out closure.These would be ideal for a group order at your place of work, neighborhood, family, or anywhere you might gather for team competitions. We support all mens/womens full and half sizes including EE for wide feet.

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    ALL WHITE or BLACK High Performance Running-These have our signature easy in/out closure with on-the-go adjustability for walking, running, traveling or vigorous activities. A size 12M weighs under 9 oz! We support all mens/womens full and half sizes including EE for wide feet.

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    20 pairs of TEAM HIGH PERFORMANCE RUNNING-This is a special deal for teams in training, running/triathlon clubs, wellness groups and companies.These are completely customized shoes of your choice in colors and logos based on our TEAM USA upper technologies. We are using our latest closures, lightest out-soles, most breathable high performance materials as the base to your custom designs. Our designer will work with you to create the best looking shoes with your preferred logos and colors. We provide all mens/womens full and half sizes including EE for wide feet. International shipping applies.For every pair pledged over the minimum 20 is $50.

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