Andrej(a) - The Documentary project video thumbnail
Replay with sound
Play with
sound
$67,026 pledged of $200,000 goal
backers
$67,026 pledged of $200,000 goal
backers

About this project

Shout Outs & Support from Friends!

 

Thank you Ashton for joining us on this journey, it is a quite a trip indeed!

Thanks Ashton!
Thanks Ashton!

https://twitter.com/Lavernecox/status/509889562760736768

Jared Leto!  

 project video thumbnail
Replay with sound
Play with
sound

Thanks Cara Delevingne


THANKS LAVERNE COX

Thanks Laverne!
Thanks Laverne!

Adam Lambert

You Rock!
You Rock!
THANK YOU BACKERS:

Thank you Dawson!!
Thank you Dawson!!


On a snowy winter day in New York City, as I sat in my favorite Thai restaurant eating dinner with my dear friend and filmmaker Eric, along with his wife, I announced awkwardly “Eric, I have to tell you something. It’s intense. I don’t want to involve anyone else, just you. It’s very personal, I’ve told no one in the business, not even my agent. I am going to have SRS (sexual reassignment surgery) in two weeks!” 

At that point in time I didn’t have a strong desire to share what was about to happen with anyone but a few very close friends, certainly not a camera! Eric’s words changed my view forever. 

“This is a powerful part of an immensely courageous journey, we need to film this!” Eric said, his eyes beaming with excitement. “Your story is so unique. It has the potential to reach so many and to help millions of young people around the world. You need to do this! You know how many trans people (and people in general) are out there hiding, forced to live as someone they are not. You could give them hope by going public about this.” 

Eric had filmed me several times before for fashion gigs and other small pieces. If I was going to allow any camera to follow me through the most challenging period of my life, it was his. That is how this documentary was born, and since then it has become one my life’s missions. I ask you, fellow Kickstarters, to join and help me complete the film. I hope that by sharing my humanity, pain, tears, laughter, joy, and biggest struggles on film, it will shed light on what it means to live as a transgender individual. I have always believed that differences between people should not equal divisions and I simply want to create something that could help build a bridge between my community and the rest of the world. 

 - Andreja 

Andrej(a) is a feature-length documentary tracing androgynous trans supermodel Andreja Pejic’s journey from the Serbian refugee camps of her childhood to the glamorous life of international fame and fashion she now leads. Her rise to popularity past is remarkable: her ability to successfully navigate two such disparate worlds while silently struggling with gender dysphoria is even more so. In the summer of 2014, Andreja came out as a trans woman, and her life will never be the same. She’s crossed into unprecedented territory, and as she learns to navigate her post-op life and career, we’ll be along for the ride. 

Since she was a young child being raised by a single mother in a refugee camp in the Balkans, Andreja has had to hide her deepest wish, “to live life as a woman”. The justifications for that decision during her youth were many - war, a broken family, poverty - but as her fame skyrocketed, the pressures to remain a boy grew right along with it. New York Magazine’s infamous cover “The Prettiest Boy In The World” sealed the deal. If she wanted to remain a success, she had to remain a boy. Her agents said it. The press said it. The world expected it. Most importantly, her family relied on it. 

Now, Andreja has reached a major turning point. For the majority of her life, she has had to live in between the two genders. However her unique career, looks, and position between two fashion worlds could not mask her lifelong struggle with gender dysphoria. Behind closed doors, Andreja could no longer bear to pose, walk, or live as the person people expected her to be – an androgynous boy. 

When taken in social context, Andreja’s early decisions to hide are not surprising. In today’s world, the transgender community remains one of the most disadvantaged social minorities globally. Unemployment rates for trans men and women stand at twice the national average, as do poverty rates. Attempted suicide rates are one of the highest out of any other community. Furthermore, there is a deep social distrust that can make the simplest of tasks, even just going to the grocery store or seeing a movie, extremely challenging. Publicly claiming one’s truth as a transgender individual often means the loss of family, friends, careers, relationships, and, in far to many cases, lives. It is no wonder that being trans is rarely, if ever, associated with success. 

In the world of fashion, prospects are little better. The industry is no stranger to discrimination. Like everywhere else, transgender individuals are rarely treated with respect. Trans models lack the same opportunities as their cisgendered peers. The situation can be compared to the experience of African-American models, two decades ago.

Through Andreja’s life story, Andrej(a) will explore gender politics in-depth around the globe, and the beauty industry and its attitude towards diversity, will be a focal point. From a refugee camp in the Balkans to the world’s biggest runways, from boyhood to androgyny to womanhood, from hiding to the highest level of self-acceptance this documentary captures an individual whose biggest dream is to live an authentic, happy and normal life. To be accepted and respected as the person she has always known herself to be. It is a public struggle by a brave person for the most basic of human needs.

We have been shooting for the past two years and have captured some of the biggest milestones in Andreja’s life, including her last photo shoots as an androgynous boy, the experience around the surgery that made her feel complete, her coming out to the world as a “transgender woman,” and emotional encounters with her mother. Our goal now is to capture “life after transition.” 

How will Andreja’s personal decisions affect her career and public image?
How will the industry react to her newly disclosed truth? 
Will her personal relationships be compromised by this revelation? 

Questions like these for the most part remain unanswered, and to have a shot at answering them, it is crucial that we continue filming for another six months. To finish this project we need your help! We have turned down offers from large global networks to maintain creative control and taken the road of independent filmmaking. We felt that this was a story of immense social importance that needed to be approached in an educated, objective and truthful way, without layers of approval or requests for product placement. We wish to grow what started out as a “love project” between Eric and Andreja to a film with the potential to offer courage to millions that are not living their true identities. Together with your help, we can make this film come to life.

You might be asking why our goal is $200,000.  We want the best film possible for the lowest dollar spend. The average budget for a festival bound documentary hovers around $450,000.  With your help and funding we can cover the cost of many different aspects of the film; the licensing of photographs, music, travel for the crew to follow Andreja around the world as she works and visits her homelands, post production, production personnel, legal fees, graphics, insurance, and gear.  

As with all great projects, this is a journey starting off with subject and story that will hopefully inspire people across the globe, and the whole team thanks you in advance for pledging your support to make this documentary a reality. 

Media Announcements of Andrej(a)

People.com
People.com
NYT
NYT
                       
Refinery29
Refinery29
Harper's Bazaar
Harper's Bazaar
Elle
Elle
Time
Time

Follow Andreja on Instagram 

Follow Andreja on Twitter

Follow Andreja on Facebook 

Risks and challenges

Our biggest challenge is distribution. We do not have a distributor attached yet. Eric, Andreja, and the rest of the team are confident that we will inspire interest in the right people to partner with us. In order to secure distribution, we plan on bringing the film to as many major international film festivals as possible. There, we will meet with distributors and hopefully find the perfect group for this project.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $2 or more About $2.00

    Even the smallest pledges help! It would be great to have as many of you as possible join us to help make this film, so for $2 your name will be listed in the “Special Thanks” section on our website.

    Less
    Estimated delivery
    50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    Doc Diary: You will gain access to a private blog, “The Doc Diary,” that will have regular updates on the filming. On the blog, we will post pictures, fun anecdotes from the week, and musings from Andreja so that you can be truly immersed in the process. Some weeks we will even have guest posts from Andreja's friends in the fashion industry.

    Less
    Estimated delivery
    48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $12 or more About $12

    Share Your Story: Hello Backers :) Since we launched the campaign, we have received incredible stories from many of you in response to Andreja’s story. Andreja and the whole team are blown away by your courage. We think it would be awesome to catalogue these stories and put them in a private ebook as a testament to your fortitude. If you would like to participate, you can send us your story with your name attached, or request that it be shared anonymously. Once finished, the ebook will be sent to you as a password-protected PDF. Please note that out of respect for your trust and privacy, any stories you have already shared with us will NOT be included in the ebook unless you resubmit them.

    Less
    Estimated delivery
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $20 or more About $20

    DVD: You will get a DVD of the documentary, access to the Doc Diary, and special thanks on our website.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    156 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $25 or more About $25

    Andrej(a) Poster and Postcards:
    You will get the film’s poster along with postcards from the places Andreja is visiting in the doc. The poster will be shot by one of Andreja's famous photographer friends. The postcards will be nice mementos with notes from Andreja and the team! You will also receive access to the “Doc Diary” as well as "Special Thanks" on our website.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    30 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $30 or more About $30

    Digital Download of Andrej(a): We listened to your requests! We now will be offering the digital stream or download of Andrej(a). We will also include your name in the 'Special Thanks" section, you will get access to the Doc Diary, and have the chance to contribute to the "Share Your Story” ebook as well!

    Less
    Estimated delivery
    19 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $35 or more About $35

    Andrej(a) T-shirt: You will get a beautifully designed “Andrej(a)” t-shirt from the doc. It’s super chic to wear to dinner or just chilling with friends. You will also receive access to the “Doc Diary” as well as "Special Thanks" on our website and blog.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    64 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $50 or more About $50

    $50: Handmade Personalized Bling: Our friends at SamHSnyder Design will make you one of their handmade leather bracelets. To top that off you can engrave your name or any text you want on the leather bracelet. You will also receive access to the “Doc Diary” as well as "Special Thanks" on our website and blog.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    Your name will be in the "Special Thanks To" section in the credits of the film.

    Less
    Estimated delivery
    26 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $125 or more About $125

    Personal Social Media Post and Follow from Andreja on Twitter, Instagram or Facebook: Andreja will post a picture of yours on her Instagram, Facebook or Twitter account (pick one!) with a tag and a “thank you” note. Andreja will also follow you for at least one year.

    You will also get the stream of the documentary, doc diary, thank you in the credits, postcards and bracelet or the tshirt!

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $200 or more About $200

    $200: Andrej(a) Signed Tote Bag Bundle: Includes Doc Diary, DVD, Shirt, Personalized Bling, and Poster. Yes, Andreja will sign all of these items for you, packaged in a really nice limited tote bag! Styling!

    Less
    Estimated delivery
    37 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $350 or more About $350

    $350: Google Hangout with Andreja:
    You and Andreja will have a one on one hangout! Ring ring, it's Andreja, not on the phone but realtime video thanks to Google!

    You will also get the signed tote bag bundle!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $500 or more About $500

    Meet and Greet, Film Screening & Afterparty + Signed Tote Bag bundle!:
    In New York, London, Paris, Tokyo, or Melbourne, whichever is most convenient for you. You will have time to hang with Andreja, watch the doc, and have a blast as this is not just a screening but also a celebration! (drinks will be served if you are of age). Andreja will be answering questions in a Q&A as well. We will contact you after the pledge so you can select one of screening locations. (Accommodation and flights not included)

    You will also get the Andrej(a) Signed Tote Bag Bundle.

    Less
    Estimated delivery
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Reward no longer available

    Pledge $10,000 About $10,000

    $10,000: Producer Credit, Super VIP Fashion Week Tickets and Private Screening with Andreja:

    You will get a producer credit in the film, as well tickets to attend (with Andreja) a major fashion show at NYFW or Fashion Week in London or Paris. We will also host a private screening of the documentary for you and a group of friends with Andreja. (Accommodation and flights not included)

    You will also get the Andrej(a) Signed Tote Bag Bundle.

    Less
    Estimated delivery
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Reward no longer available

    Pledge $10,000 About $10,000

    Back by demand: Producer Credit, Super VIP Fashion Week Tickets, and Private Screening with Andreja: You will get a producer credit in the film, as well tickets to attend a major fashion show at NYFW or Fashion Week in London or Paris with Andreja. We will also host a private screening of the documentary for you and a group of friends with Andreja. You will also get the Andrej(a) Signed Tote Bag Bundle. (x2) (Accommodation and flights not included)

    Less
    Estimated delivery
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)