About this project
MURO started life as a sheet of MDF with a few odds and end from around the house attached to it. Then we saw how much Ben loved playing with his board, and were surprised to discover that nothing like it existed on the market already.
We started off thinking that we could make a perfect busy board but quickly realised that perfect is different for everyone. That was our moment of realisation which led to the development of a modular design which allows you to create your own.
When your MURO arrives all you have to do is find the perfect spot for it and you can start creating your space straight away. The toys are all super easy to add and remove whenever you want; if you kid loves door handles and switches around the house, now you can give them their own. If it's noisy toys they like, we've got different rattles and bells to choose from (sorry about that!). Starting out with a range of different toys gives you the chance to see which ones your kid loves the most and give them more of what they enjoy.
Whatever your kid likes to play with, we have toys that they will love and if they start to get bored you can just change them around. Keeping MURO fresh and entertaining is easy, so far we've got over 30 toys, designed, tested and ready to go. But this is just the beginning, our ambition is to have hundreds, even thousands, of unique add-ons to satisfy every child's curiosity and help them on their way to key developmental milestones.
Each toy has two of our unique plugs on the back, these are the key to MURO. The plugs have been carefully designed to allow you to connect any toy to any part of MURO with just the right amount of force. Too tough for babies (up to 2 yrs) fingers to move around, MURO stays as you make it (and toys stay off the floor). As their hands start to get stronger MURO becomes a platform for their creativity, and we have all sorts of options for open play as they get older.
So far we have over 30 toys for you to choose from and start building your MURO. The ambition is to build on this so you can create the busy board you child wants.
Once the campaign is over we will send out a form detailing all the toys so that you can choose your favourite. But for now, here's a taster:
MEGA toys - The biggest toys in our range including: GEARS, RAMPS, RAIL, CHALKBOARD, XYLOPHONE, TELEPHONE.....
MEDIUM toys - BEADS, TRAFFIC LIGHTS, PEGS, SENSORY FABRIC TOYS, PADDLE SPINNER, COLOURED DISCS, MONEY BOX, PEG SLIDER, DOOR HANDLE, LIGHT SWITCH, ROLLERS....
MINI toys - LETTERS, SCREW, LATCHES, HANDLE, STRING PULL, SPRING, BALLS ON STRING....
If you're not ready for a MURO just yet, but like the idea please GIVE US YOUR SUPPORT. MURO can only become a reality with your help! If you just don't have anyone to give it to yet, you can defer you shipment indefinitely until you do, just let us know in the survey we'll send out after the campaign.
No matter what level of support you give you'll become a member of our community and have a say in the direction we take MURO, exclusive access to new toys and backer competitions.
If you love MURO as much as we do and want to start building your own as soon as possible just choose from one of the options below. You'll be able to select the toys you want in the survey we will send out soon as the campaign is successfully funded.
MURO STARTER - everything you need to get started with your own MURO and 6 toys of your choice.
MURO GO LARGE - everything you need to get started with your own MURO and 8 toys of your choice.
MURO MEGA PACK - everything you need to get started with your own MURO and 10 toys of your choice.
MURO EVERYTHING - a MURO and all the toys we make. This is a bumper pack that'll give you the most combinations. Let your imagination run free.
Something that came up a few times during testing was that some people wanted something that wasn't fixed. So we came up with the MURO CUBE!
MURO CUBE is a free standing version of MURO that uses exactly the same plugs and toys. It's great if you want something you can move around, and a great alternative to the classic activity cube.
Add £40 to any of the packages to substitute for a MUROCUBE, again just let us know in the survey you'll receive after the campaign.
Risks and challenges
SAFETY AND TESTING
As MURO is designed for young children it's vital that we produce a product that is safe and complies with all safety regulations as a minimum (EN71, if anyone fancies a read). We're familiar with the regulations and have had them in mind throughout the design process but we will have to get professionally certified before production, and through this process it's possible that some of the toy designs may change.
We've tried to account for all the steps in production, and have included a generous contingency. However, as with any first production run, there maybe unexpected delays.
We'll do our best to overcome any problems as quickly as possible - we want MURO out in the world as much as we hope you do! Whatever happens, we'll keep backers informed, no matter what.Learn about accountability on Kickstarter
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