Funded! This project was successfully funded on May 13, 2013.

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Do you love peanut butter? We do! So we're creating the finest quality peanut butter made from 100% peanuts with 100% British attitude!

As a brand we want to deliver the best quality and best value in all our products. We started out retailing quirky and innovative nut snacks, winning two 'Great Taste 2012' awards and learning a great deal in the process. 

we launched three original nut snacks in 2012
we launched three original nut snacks in 2012

Now we’re launching something new and we at Nutshot thought that this would be a fun way to introduce our new products and allow you to participate in our excitement.

We’re making a peanut butter using...well...peanuts...nothing else.

Peanut Butter is the UK’s fastest growing spread. In the UK, sales of Peanut Butter have TRIPLED since the recession started. Why?

a) taste - more and more people discovering the delicious taste of peanut butter

b) health benefits - a reliable source of vitamins, minerals and anti-oxidants but in particular a natural source of protein (super for veggies/vegans and also brilliant for athletes/body builders

c) value - an affordable luxury item (a great food for families with lots of hungry mouths to feed!)

However, the two leading brands here (both owned by foreign companies) are full of sugar, salt and palm oil. This is totally unnecessary and the continuing use of palm oil is having a devastating effect on our planet. It is known as the "Tree felling, wildlife wrecking ingredient" (The Independent)

the increasing need for palm oil has a devastating effect on our planet - 98% of Indonesia's forests could be destroyed by 2022
the increasing need for palm oil has a devastating effect on our planet - 98% of Indonesia's forests could be destroyed by 2022
the demand for palm oil results in disgusting cruelty to animals
the demand for palm oil results in disgusting cruelty to animals

We started researching and looking for a way to create a 100% natural, 100% peanut spread at an affordable price. We found that using quality peanuts gave us great results without the need for additives to improve taste and texture. We have tested the samples with different age groups/genders and now we have the finished products:

made with 100% peanuts - nothing else! (all images are '3D Computer Renders' and final products may vary slightly in design)
made with 100% peanuts - nothing else! (all images are '3D Computer Renders' and final products may vary slightly in design)
Full nutritional information for our recipe
Full nutritional information for our recipe
3D renders all sides
3D renders all sides

We’d like you to help us launch the products nationwide. We have visited several factories, run tests and have now found the perfect contract manufacturer to help us scale up production of the jars. When launching a new range tooling is expensive and producing proto-types is rarely cost effective. However, we're not looking for handouts - we’re offering some exceptionally good value deals, all of which will contribute to the completion of the project.

We’ll update you each stage of the way where we hope to turn just a few sample jars in to thousands of finished products. Thank you for taking the time to look at our project - if you like what you see please back this project and help us create this delicious new peanut butter spread! 

'Nutshot' is a registered trademark of Nutshot Limited.

Risks and challenges Learn about accountability on Kickstarter

There are very stringent rules about bringing peanuts in to the EU. This includes being able to trace the peanuts from the farm where they are grown and through the peanut butter manufacturing process as well as testing each batch. We will be able to supply all the relevant documentation for this process.

We are sourcing the highest quality peanuts and our manufacturers are certified to HACCPS and IS0009 standards (industry standard certifications).

Because peanuts are not grown in the UK there may be a delay in shipping due to storms or other obstacles beyond our control. We will keep you updated on our progress and if any issues arise with shipping we will let our backers know.

Nothing is more important than the quality of our product so you can be sure we will take every step to make sure that the finished product is of Nutshot's award winning quality.

FAQ

  • Yes we will - we're sorry this wasn't made clear on the pledge system. Simply add 'worldwide shipping' to ship outside of the UK

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  • The jars are 340g in size but if we hit our stretch goal of £7,500 then all jars will be 400g!

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371
Backers
£8,077
pledged of £5,000 goal
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  • Pledge £1 or more
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    12 backers

    We will Tweet you from @nutshotsays to thank you for your contribution to making the dream a reality. Once we’re famous we’ll also mention you on the Jonathan Ross Show...

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  • Pledge £10 or more
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    109 backers

    FIRST TO TRY! Be the first people in the world to try both flavours of our peanut butter. You get 1 x Jar Creamy and 1 x Jar Chunky. FREE POSTAGE WITHIN UK. (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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  • Pledge £14 or more
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    150 backers

    TRY IT ALL - 1 x Jar Creamy and 1 x Jar Chunky. You'll also get to try each flavour of our new range of nuts: 1 x Cajun Peanuts, 1 x Malabar Pepper Pistachios and 1 x Wicked Wasabi Macadamias FREE POSTAGE WITHIN UK. (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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    Add £15 to ship outside the UK
  • Pledge £29 or more
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    52 backers

    LOVE IT ALL - Go on - get a few more! 3 x Jar Creamy, 3 x Jar Chunky, 3 x Cajun Peanuts, 3 x Malabar Pepper Pistachios and 3 x Wicked Wasabi Macadamias FREE POSTAGE WITHIN UK. (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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  • Pledge £39 or more
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    19 backers

    BUTTER NUTTER - Be the first to receive our limited edition Mixed Full Case of Nutshot Peanut Butter (12 jars - 6 x each flavour) FREE POSTAGE WITHIN UK. (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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  • Pledge £69 or more
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    1 backer

    BODY BUILDER - 2 cases of Nutshot Peanut Butter for those who want some serious protein! Minimum shelf life of 12 months on arrival. FREE POSTAGE WITHIN UK. (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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  • Pledge £99 or more
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    6 backers

    OWN IT ALL - Full Case Nutshot Creamy Peanut Butter, Full Case Nutshot Chunky Peanut Butter and 3 x Full Cases of Nutshot (1 x Case Cajun Peanuts, 1 x Case Malabar Pepper Pistachios and 1 x Case Wicked Wasabi Macadmias) AND an invitation to our Peanut Butter Launch Party and tasting at a secret location in London! FREE POSTAGE WITHIN UK (Shipping outside the UK to Ireland and USA only) - We'll send you a Tweet thank you from @nutshotsays

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    Add £50 to ship outside the UK
  • Pledge £258 or more
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    1 backer

    NEW RETAILER REWARD!!!! Specially requested we have added a retailer reward for those who want to get our products up front for a little cheaper than they will be once the Kickstarter Campaign has ended. 6 RETAILER CASES (24 x 400g jars) in any combination of Chunky/Creamy you request. (If you are outside of the UK please contact us for shipping pricing and details before selecting this reward)

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  • Pledge £499 or more
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    0 backers Limited (10 left of 10)

    DISCOVER PACKAGE - Ever thought about setting up your own food business? In this deal you'll get to have lunch in a 'fancy pants' restaurant with Marcus in London and talk about your idea and discuss the process from manufacture to supermarket shelf. You'll get a good insight to the process from our experience. You'll also receive everything in the OWN IT ALL package. (Travel expenses to London are not included for backers). We'll Tweet you a big thank you for this one and we'll Tweet our followers about your product when it is up and running :-)

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  • Pledge £1,214 or more
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    0 backers

    BIG DEAL PACKAGE - This one's for anybody looking to distribute our product on launch at an incredible special offer. Please message us for more details

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    Ships within the UK only
Funding period

- (40 days)