As a brand we want to deliver the best quality and best value in all our products. We started out retailing quirky and innovative nut snacks, winning two 'Great Taste 2012' awards and learning a great deal in the process.
Now we’re launching something new and we at Nutshot thought that this would be a fun way to introduce our new products and allow you to participate in our excitement.
We’re making a peanut butter using...well...peanuts...nothing else.
Peanut Butter is the UK’s fastest growing spread. In the UK, sales of Peanut Butter have TRIPLED since the recession started. Why?
a) taste - more and more people discovering the delicious taste of peanut butter
b) health benefits - a reliable source of vitamins, minerals and anti-oxidants but in particular a natural source of protein (super for veggies/vegans and also brilliant for athletes/body builders)
c) value - an affordable luxury item (a great food for families with lots of hungry mouths to feed!)
However, the two leading brands here (both owned by foreign companies) are full of sugar, salt and palm oil. This is totally unnecessary and the continuing use of palm oil is having a devastating effect on our planet. It is known as the "Tree felling, wildlife wrecking ingredient" (The Independent)
We started researching and looking for a way to create a 100% natural, 100% peanut spread at an affordable price. We found that using quality peanuts gave us great results without the need for additives to improve taste and texture. We have tested the samples with different age groups/genders and now we have the finished products:
We’d like you to help us launch the products nationwide. We have visited several factories, run tests and have now found the perfect contract manufacturer to help us scale up production of the jars. When launching a new range tooling is expensive and producing proto-types is rarely cost effective. However, we're not looking for handouts - we’re offering some exceptionally good value deals, all of which will contribute to the completion of the project.
We’ll update you each stage of the way where we hope to turn just a few sample jars in to thousands of finished products. Thank you for taking the time to look at our project - if you like what you see please back this project and help us create this delicious new peanut butter spread!
'Nutshot' is a registered trademark of Nutshot Limited.
Risks and challenges
There are very stringent rules about bringing peanuts in to the EU. This includes being able to trace the peanuts from the farm where they are grown and through the peanut butter manufacturing process as well as testing each batch. We will be able to supply all the relevant documentation for this process.
We are sourcing the highest quality peanuts and our manufacturers are certified to HACCPS and IS0009 standards (industry standard certifications).
Because peanuts are not grown in the UK there may be a delay in shipping due to storms or other obstacles beyond our control. We will keep you updated on our progress and if any issues arise with shipping we will let our backers know.
Nothing is more important than the quality of our product so you can be sure we will take every step to make sure that the finished product is of Nutshot's award winning quality.Learn about accountability on Kickstarter
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